Scribd Logo
Upload

Welcome to Scribd!

  • 178 views

    Week1 Traditional Approach

    Uploaded by

    Miacristel Estole
    This document discusses traditional marketing approaches and strategies. It describes traditional marketing as a broad category including print, broadcast, direct mail, and telephone advertising that have been used for centuries. The three main traditional marketing concepts are the production concept, which focuses on low costs and availability; the product concept, which emphasizes high quality; and the selling concept, which uses aggressive promotion. The document also provides examples of the four categories of traditional marketing: print, broadcast, direct mail, and telephone. It describes the history and common uses of each approach.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Week1 Traditional Approach

    Uploaded by

    Miacristel Estole
    178 views8 pages
    This document discusses traditional marketing approaches and strategies. It describes traditional marketing as a broad category including print, broadcast, direct mail, and telephone advertising that have been used for centuries. The three main traditional marketing concepts are the production concept, which focuses on low costs and availability; the product concept, which emphasizes high quality; and the selling concept, which uses aggressive promotion. The document also provides examples of the four categories of traditional marketing: print, broadcast, direct mail, and telephone. It describes the history and common uses of each approach.

    Original Title

    Week1-Traditional-Approach.pptx

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document discusses traditional marketing approaches and strategies. It describes traditional marketing as a broad category including print, broadcast, direct mail, and telephone advertising that have been used for centuries. The three main traditional marketing concepts are the production concept, which focuses on low costs and availability; the product concept, which emphasizes high quality; and the selling concept, which uses aggressive promotion. The document also provides examples of the four categories of traditional marketing: print, broadcast, direct mail, and telephone. It describes the history and common uses of each approach.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    178 views8 pages

    Week1 Traditional Approach

    Uploaded by

    Miacristel Estole
    This document discusses traditional marketing approaches and strategies. It describes traditional marketing as a broad category including print, broadcast, direct mail, and telephone advertising that have been used for centuries. The three main traditional marketing concepts are the production concept, which focuses on low costs and availability; the product concept, which emphasizes high quality; and the selling concept, which uses aggressive promotion. The document also provides examples of the four categories of traditional marketing: print, broadcast, direct mail, and telephone. It describes the history and common uses of each approach.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    Traditional Approaches

    to
    Marketing
    TV spots are just one example of
    traditional marketing, a category
    that includes several time-tested
    marketing techniques. Some
    traditional marketing strategies are
    nearly as old as civilization itself—
    and they're still effective today.
    What is Traditional Marketing?

    Traditional marketing is a rather broad category


    that incorporates many forms of advertising and
    marketing. It's the most recognizable types of
    marketing, encompassing the advertisements that
    we see and hear every day. Most traditional
    marketing strategies fall under one of four
    categories: print, broadcast, direct mail, and
    telephone.
    Traditional Approaches to Marketing
    1. The Production Concept
    The production concept assumes that customers prefer products that are
    inexpensive, affordable, and widely available. The objective is to lower
    production costs resulting in lower prices. However, this concept is relevant only
    if customer tastes and preferences are stable and product demand is high.
    2. The Product Concept
    Assumes that customers will always prefer and patronize products of high
    quality. Rosources are focused on product improvement and innovation. Product
    attributes and features are continously enhanced.
    3. The Selling Concept
    Emphasizes aggressive selling and promotinal efforts. It assumes that
    customers are generally timid and must be persuaded into buying. The objective
    is to sell what is manufactured rather than manufucture what the market wants.
    Categories of Traditional Marketing

    1. Print marketing is the oldest form of


    traditional marketing. Loosely defined as
    advertising in paper form, this strategy has been in
    use since ancient times, when Egyptians created
    sales messages and wall posters on papyrus. Today,
    print marketing usually refers to advertising space
    in newspapers, magazines, newsletters, and other
    printed materials intended for distribution.
    2. Broadcast marketing includes television and
    radio advertisements. Radio broadcasts have been
    around since the 1900s, and the first commercial
    broadcast—a radio program supported by on-air
    advertisements—aired on November 2, 1920.
    Television, the next step in entertainment
    technology, was quicker to adopt advertising, with
    less than ten years between its inception and the
    first television commercial in 1941.
    3. Direct mail marketing uses printed material like
    postcards, brochures, letters, catalogs, and fliers sent
    through postal mail to attract consumers.

    4.Telephone marketing, or telemarketing, is the


    practice of delivering sales messages over the phone to
    convince consumers to buy a product or service. This
    form of marketing has become somewhat controversial in
    the modern age, with many telemarketers using
    aggressive sales tactics.
    ACTIVITY
    Form group with five(5) members.
    Each group will create a sample of any print images or
    adverstisements/flyers or leaflets of your chosen
    product.
    Present it to the class accordingly.
    Rubrics:
    Creativity 15 pts
     Content/Idea 10 pts
    Presentation 5 pts

    You might also like