Foundational Course in Entrepreneurship

Foundational Course in Entrepreneurship
Milestone #1
Institute of Engineering and Management
PVID - 22842
C O N T E N T C R E AT I O N M A D E
EASY!
Introduction and Composition
Soumili Chakraborty Ananya Das Risavdeb Patra
CEO COO CFO
Risk taker Creative Creative
Good communication skills Quick Learner has the ability to learn new things Let’sCapIt
Good planner Good listener Innovator PVID - 22842
What makes us a good team to solve the problem we chose?
 Good and effective communication among the members
 Not failing to meet the deadline and doing the work required on time.
 Active participation
 Respect for each and everyone
 Hands on experience in the field chosen (i.e. media and entertainment).
 Goal oriented
PROBLEM
PROBLEM DEFINITION AND SOLUTION EXISTING ALTERNATIVES
In the fast paced 21st Century, content creation is Already existing alternatives to this problem
popular everywhere. There are more than 37 are websites like Rev who caption videos at
million content creators on just youtube itself. With
content creation comes immense load of work. It is a nominal charge and already available
not just creating the content that a creator has to video and photo editing softwares. But
worry about he or she has to edit the videos or the using them the creator would have to do all
photos, caption them and create thumbnails for the work himself or herself
their videos. We surveyed over 100 people who are
either content creators or are interested to be in We conducted a survey where 59.4% of the
future and around 42.6% of them said that it takes people who are content creators and 21.8%
around 1 hour to 4 hours to complete all the other
work excluding making the actual content. We, at
who are not content creators thought that it
Let’sCapIt help content creators to edit, caption and would be amazing if someone else did all
finalize their videos for upload, so that they can that other work for them!
completely focus on the quality of their content!
DATA
Questions Results
How many customers did you interview? We interviewed above 100 customers ( 101
customers to be exact) using a google form
How many of them agree that this is a problem to 59.4% who are content creators and 21.8% who are
be solved? not content creators. So, a total of 81.2% of the
customers agree that this is a problem to be
solved.
How many of them said they can already solve this 18.8% of the customers have already solved this
problem and do not need a solution? problem.
Link for the survey :

https://docs.google.com/forms/d/e/
1FAIpQLSeIRdgV6pfNAzRiKzk3OG0jTw4Lr85kGMT_teiDQ3_WRrot6A/viewform
Survey Analysis
Question 1 :
Are you interested in Content Creation?
Question 2:
Are you a Content Creator on any
platform?
Question 3:
Do you think that there is more work to
content creation that just recording videos?
Question 4:
If you are a content creator, how much time do
you spend editing, captioning and creating
thumbnails or covers for your videos?
Question 5:
Will you be interested if someone else does all the other work (i.e. editing, captioning
and creating thumbnails) that will finalize your video after you are done recording at
a nominal charge?
CUSTOMER
 Market Type :
New Market
 Customer Segments :
Demographic Customer Segments
 TAM (Total Addressable Market) :
There are currently more that 37 million content creators all over the world on YouTube.
 SAM (Serviceable Addressable Market) :
There are currently more that 10,000 content creators in India on YouTube.
 SOM (Serviceable Obtainable Market) :
42.6% of the people who took the market survey are content creators. Besides, there are more than 1000 content creators in Kolkata,
West Bengal.
 Niche :
Content Creators on any platform.
CUSTOMER PERSONA
CUSTOMER DESCRIPTION : GOALS :
An aspiring content creator Wants to reach 10 lakh subscriber on YouTube
on YouTube with 10,000 Wants to create more content
Subscribers and a PhD student. Wants that the other works after she finishes recording
NAME : Sourima Chakraborty her video to be done by someone else.
AGE (in years) : 25
LOCATION : Kolkata, West Bengal FRUSTRATIONS:
Not being able to manage her studies and content.
PERSONALITY : Unable to find an organization that manages her videos
Enjoys time alone, loves reading, creative, makes videos and finalizes them for upload.
about painting and books, writer, blogger and an artist.
MOTIVATIONS : CUSTOMER BIO :
Sourima is an extremely passionate content creator, but with Sourima is 25 year old PhD student who is also a content
her PhD being an exhaustive course she hardly finds the time creator. She makes painting video logs and content about
to create content anymore! She records videos but never reading. She is also a passionate writer and a singer.
finds the time to edit them and upload them.
THANK YOU

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Foundational Course in Entrepreneurship

CEO COO CFO

Risk taker Creative Creative

 Good and effective communication among the members

Link for the survey :

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