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Industry Framework:
The Franchising model Quality of VROI (Value Proposition Into Revenue)
Quality of Product Value
Quality of local efforts
Quality of Company
Quantity of Prospects Quality of Leadership
Industry Framework: The Franchising model
Business Model Offering Model vs. Operating Model Offering Model People in the marketing and sales departments. Revenue Model
Value Proposition
Target Market
Channel Customer Bonding Strategy
Offering Model Value Network Complementor
Resources and Processes
Configuration Cost
Operating Model Business Model Mapping Value Channel Target Market Proposition
Market Space Novelty Place
Who is the target market What are the biggest Where do we make that has the greatest unmet needs that should ourselves conveniently potential for the firm? satisfy in a novel way? available consistent with the target market’s buying pattern?
Business Model Mapping
Converting Value Proposition Into Revenue 1. Value Proposition Novelty – What are the biggest unmet needs we should satisfy in a novel way?
Converting 2. Customer Bonding Strategy
Value Organization – How do we have a
customer-centric organization that
Proposition can engage, deliver solutions & build positive relationships with customers better than the
Into Revenue competition?
3. Revenue Model Price – What will be the most attractive pricing scheme that can leapfrog demand and meet our objectives (revenue, profit, or social cause)? Combining Distribution Channel and Communication Channel Tests to Spot Losing Concepts Are you unique without being relevant?
Are you investing in a cost
that does not add value?
Are you guilty of having a
lower price higher cost business model?
Will consumers prefer the
status quo than change their preference in your favor?
