Scribd Logo
Upload

Welcome to Scribd!

  • 30 views

    Advrtmnt

    Uploaded by

    shetty
    Surrogate advertising promotes regulated products like cigarettes and alcohol by disguising them as unrelated products to circumvent advertising restrictions. Effective advertisements are brief, clear, catchy, include important details, and use creative language without full sentences. Situation vacant advertisements announce job openings by providing the position, qualifications, experience required, and contact information for applicants.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Advrtmnt

    Uploaded by

    shetty
    30 views72 pages
    Surrogate advertising promotes regulated products like cigarettes and alcohol by disguising them as unrelated products to circumvent advertising restrictions. Effective advertisements are brief, clear, catchy, include important details, and use creative language without full sentences. Situation vacant advertisements announce job openings by providing the position, qualifications, experience required, and contact information for applicants.

    Original Title

    PPT ADVRTMNT

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Surrogate advertising promotes regulated products like cigarettes and alcohol by disguising them as unrelated products to circumvent advertising restrictions. Effective advertisements are brief, clear, catchy, include important details, and use creative language without full sentences. Situation vacant advertisements announce job openings by providing the position, qualifications, experience required, and contact information for applicants.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    30 views72 pages

    Advrtmnt

    Uploaded by

    shetty
    Surrogate advertising promotes regulated products like cigarettes and alcohol by disguising them as unrelated products to circumvent advertising restrictions. Effective advertisements are brief, clear, catchy, include important details, and use creative language without full sentences. Situation vacant advertisements announce job openings by providing the position, qualifications, experience required, and contact information for applicants.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 72

    Surrogate advertising is used to promote 

    regulated products, like cigarettes, alcohol and 
    Betting apps, websites in the disguise of another
    product. This type of advertising uses a product
    of a fairly close category, such as club soda or 
    mineral water in case of alcohol, products of a
    completely different category (for example, 
    music CDs or playing cards) to promote the 
    brand name of a product.
    How to Draft an Advertisement?

    •It should be brief and clear.


    •The language should be very catchy.
    •All important information should be included.
    •Full sentences are not always necessary.
    •Even a common expression becomes interesting when it is
    unusually told.
    Situation vacant means that you have a vacant place(for
    jobs) and you are publishing an advertisement that the one
    who is eligible can apply for that
    TYPE 1
    Situations Vacant/Wanted
    Details Required
    Give heading ‘Wanted’, ‘Required’, or ‘Situation Vacant’ (as
    appropriate).
    Write the name of the organisation/ company, in the case
    situation Vacant’.
    Indicate the post and number of vacancies.
    State the essential qualifications and experience.
    Give preferences, if any, such as age limits and gender of
    the candidate (if applicable).
    Other preferences/ details like pay and perks, mode of
    applying etc are optional and may be included where
    relevant or not obvious.
    The contact address and phone number of the advertiser
    is optional.
    Sale/Purchase (Property)
    Details Required

    •Begin with For Sale/ Purchase or Available/ Wanted


    •Type of property/ building
    •Brief physical description
    •Fittings and fixtures (optional)
    •Type of property under consideration (Plot/ Residential /
    Commercial/ Industrial)
    •Contact name, phone number/ address/e-mail
    •Financial aspects/cost (optional)
    •Area (sq m) and location, size, number of rooms, floors /
    flat / bungalow etc
    •Location and surroundings
    •Facilities – power connection, parking, proximity to
    business/ shopping area
    Sale/Purchase (Vehicle)
    Details Required

    •Start with ‘Sale / Purchase’ or ‘Available /


    Wanted’
    •Model, year of manufacturing
    •Features/ accessories fitted
    •Ownership details
    •Insurance details
    •Type/ make of vehicle
    •Colour
    •Mileage and condition, new or second hand
    •Kilometres run/ done/price expected
    •Contact address/ e-mail/ phone number
    Missing (Persons and Pets)
    Details Required

    •Give heading ‘Missing’


    •Contact address / e-mail / phone number
    •Person
    •Name, age, complexion, height and build
    •Brief physical description
    •Health and mental condition
    •Clothes and other identifying features
    •Photo (optional)
    •Date and place (since when / from where
    missing)
    •Indicate reward, if any
    Situation wanted means someone wants to
    WORK in a position and looking for someone
    who needs the skill he /she has to offer.

    You might also like