Lesson 5 Purposive Comm.

Basic Types of
Speech According
to Purpose
Why are Speeches important?
Students suffer the greater information overload
than most other people. They are required to spend
much time receiving, interpreting , evaluating and
memorizing information presented by teachers and
professors, books, discussions, lectures, required
readings, research requirements and handouts.
They should not be daunted to convey information,
to express their creativity, to expound on the different
topics through talks, to share their storehouse of
knowledge within themselves, to express emotions
and sentiments on some crucial topics, or to gain
confidence on enticing other people to believe and act
according to principles.
The Informative Speech
This speech is intended to present
information, to clarify things, and to secure
understanding. The speaker aims to transmit
information in an objective manner. In
doing so, the background, interest of the
audience should be considered. The
purposes of an informative speech are to
describe, to define, to tell how, to analyze
and to synthesize.
Types of Informative Speech
1. Speech about objects - focuses on what is tangible instead of

abstract. It involves talking about things in the sensory and
physical world.
2. Speech about events – concentrates on important incidences,
personal or historical and seek to enlighten the listeners about the
said event.
3. Speech about processes – talks about a series of actions taken in
order to achieve a particular and desired outcome.
4. Speech about concept – centers on what is abstract rather than
what is concrete. This type of informative speech focuses on
theoretical philosophies and views.
Guidelines for Informative Speaking
1. Clarify the purpose. An informative speaker needs to know from the onset
his purpose (i.e. to inform and not to persuade)
2. Explain for the average person. It is good to note that an informative
speaker will stand and talk as if he is conversing with a normal or a general
interest group and not an specialty.
3. Use clear language. Since the main purpose of an informative speech is to
educate, it will be helpful if the speaker will use distinct and clear-cut
words.
4. Use visual aids. Effective visual aids give an informative speech clarity
and allow your audience to be more engaging since everyone lives in a
visually engaging world. It will also encourage the audience to believe and
will help them to remember more of the speech for a longer period of time.
5. Organize the ideas. The speaker should determine which ideas should be
included and which should be not.
In preparing an informative speech, the
speaker may use the following aids:
1.pictures, charts, graphs, maps, slides

to create a clear and retentive
presentation
2.Definition of unfamiliar terms
3.Interesting presentation of facts and
information
To sustain audience’
interests, the informative
speech should not cover more
than five main headings in its
development. A brief statement
of these points before the
conclusion of the speech may
help to impress the audience of
the message which the speaker
wanted to put across.
Conclusion could be made on the
following:
1.Review the main idea.

2.Ascend explanation to a higher
level assert of interest.
3.Voice inflection to give a sense of
meaning and finality of the
speech.
1. Why are conversational skills necessary?
a. _______________________________________________________
b. _______________________________________________________
c. _______________________________________________________
d. ______________________________________________________
e. ______________________________________________________
2. What are the ways to improve conversational skills?

a. _______________________________________________________
b. _______________________________________________________
c. _______________________________________________________
d. _______________________________________________________
2.Persuasive Speech
The ultimate purpose of this speech

is to win the audience’s intellectual
agreement and preferably action on its
part. Fundamental to understanding
persuasion is the idea of influence.
Types of Persuasive Speech
A. According to Topic
1. Factual Persuasive Speech is based on the question
“Is it true?” The speech determines whether or not a
particular issue is true, and is backed with concrete
evidence. It convinces the audience to determine
whether or not something exists or happened.
2. Value Persuasive Speech – one argues whether or not
something is right, moral or ethical.
3. Policy Persuasive Speech - is given to convince an
audience to either support or reject a dogma, rule,
regulation or even a program.
B. According to Purpose
1. Speech to convince, to move mentally. It makes the audience

believe or agree with a preparation. These type of speeches are
common at political or civic mass meetings; speeches at business
meetings and speeches at debates.
2. Speech to activate to move physically; to arouse to action. The
purpose is to make an audience perform an action. Examples,
contents, development and manner of delivery of this type of speech
would depend upon whether the speaker wishes to secure action
through emotional or intellectual agreement.
3. Speech to stimulate, impress or inspire. This tries to change how
the listeners feel. The purpose is to excite deep feelings thereby
intensifying the belief of the listener in something they believe in.
Examples: Commencement addresses, eulogies, commemorative
speeches
How to Prepare for an effective Persuasive Speech
1. The personality of the speaker is very important in this kind of speech.
He should be meticulous about his appearance, neat, spic and span and
well-groomed.
2. Speak eloquently with poise and confidence after the endorsement of the
claim or proposition, secure belief, convince the audience of the factual
correctness, moral soundness or inherent practicability and honest
intention of the claim.
3. Master the art of using voice and gestures forcefully but not hysterically.
Speak calmly and emphatically to move the audience in rapt attention.
4. The speaker must believe in what he is saying. He must be a person with
utmost sincerity, with controlled emotion, accompanied by dramatic
gestures.
5. Evaluation and conclusion of the claim. Pose a challenge. Render the
audience a hanging question to ponder. Depending upon a particular
situation, the speaker’s discretion to use other means in ending a speech
could be used.
1. What made Mandela’s inauguration address a persuasive speech?
2. What type of persuasive speech is this? Prove your answer.
3. What are Mandela’s wishes?
4. What does Mandela urge South Africans do?
5. Why does he desire these?

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Basic Types of

1. Speech about objects - focuses on what is tangible instead of

1.pictures, charts, graphs, maps, slides

1.Review the main idea.

2. What are the ways to improve conversational skills?

The ultimate purpose of this speech

1. Speech to convince, to move mentally. It makes the audience

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