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    Rahul Raj
    This document discusses design thinking and its role in driving innovation. It describes design thinking as a non-linear, iterative 5-phase process of empathizing, defining, ideating, prototyping, and testing to tackle ill-defined problems. Exercises and a workshop implementation process are presented to experience design thinking techniques like warmups, personas, journey mapping, and idea generation tools like SCAMPER. Innovation requires spotting opportunities, prioritizing, testing ideas, building support, and learning from efforts.

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    2 DT PPT-1L

    Uploaded by

    Rahul Raj
    17 views9 pages
    This document discusses design thinking and its role in driving innovation. It describes design thinking as a non-linear, iterative 5-phase process of empathizing, defining, ideating, prototyping, and testing to tackle ill-defined problems. Exercises and a workshop implementation process are presented to experience design thinking techniques like warmups, personas, journey mapping, and idea generation tools like SCAMPER. Innovation requires spotting opportunities, prioritizing, testing ideas, building support, and learning from efforts.

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    Design Thinking unit 2

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    This document discusses design thinking and its role in driving innovation. It describes design thinking as a non-linear, iterative 5-phase process of empathizing, defining, ideating, prototyping, and testing to tackle ill-defined problems. Exercises and a workshop implementation process are presented to experience design thinking techniques like warmups, personas, journey mapping, and idea generation tools like SCAMPER. Innovation requires spotting opportunities, prioritizing, testing ideas, building support, and learning from efforts.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    17 views9 pages

    2 DT PPT-1L

    Uploaded by

    Rahul Raj
    This document discusses design thinking and its role in driving innovation. It describes design thinking as a non-linear, iterative 5-phase process of empathizing, defining, ideating, prototyping, and testing to tackle ill-defined problems. Exercises and a workshop implementation process are presented to experience design thinking techniques like warmups, personas, journey mapping, and idea generation tools like SCAMPER. Innovation requires spotting opportunities, prioritizing, testing ideas, building support, and learning from efforts.

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    You are on page 1of 9

    DESIGN THINKING

    Presented By:
    Dr Atul Mathur
    Associate Professor
    IIMT College
    Greater Noida
    ROLE OF INNOVATION IN
    INDUSTRY AND
    ORGANISATION
    Innovation allows organizations to stay
    relevant in the competitive market, it also
    plays an important role in economic
    growth. The to resolve critical
    ability problems depends on
    new innovations and
    developing countries need it more
    than ever. esp
    ROLE OF CREATIVITY
    IN INDUSTRY AND
    ORGANISATION
    Organizations today operate in a highly
    competitive, global environment,
    making creativity crucial. Creativity is what
    fuels big ideas, challenges employees' way
    of thinking, and opens the door to new
    business opportunities.
    DYNAMICS OF CREATIVE
    THINKING
    Despite six decades of creative cognition
    research, measures of creative ideation have
    heavily relied on divergent thinking tasks, which
    still suffer from conceptual, design, and
    psychometric shortcomings. These the
    have greatly impeded
    shortcoming
    accurate study creative ideation,
    sof
    dynamics, development,itsand integration as part
    of a comprehensive psychological assessment.
    PROCESS OF DESIGN
    THINKING
    Design thinking is a non-linear,
    iterative process that teams use to
    understand users, challenge assumptions,
    redefine problems and create innovative
    solutions to prototype and test. Involving
    five phases—Empathize, Define, Ideate,
    Prototype and Test—it is most useful to
    tackle problems that are ill-defined or
    unknown.
    IMPLEMENTING THE
    PROCESS IN DRIVING
    INNOVATION
    Five Steps to Implementing Innovation :
    ♦Spot opportunities for innovation.
    ♦Prioritize opportunities.
    ♦Test your potential innovations.
    ♦Build support for your innovations.
    ♦Learn from your innovation efforts.
    EXERCISE IN DESIGN
    THINKING
    ♦ Warmups
    ♦ Yes, But vs. Yes, And
    ♦ Impromptu Networking
    ♦ Nine Whys
    ♦ Empathize
    ♦ Personas
    ♦ User Journey Mapping
    ♦ Ideation
    ♦ SCAMPER (SCAMPER acronym runs you through seven
    techniques
    for idea generation: Substitute, Combine, Adapt, Modify, Put to
    another use, Eliminate and Reverse.)
    ♦ Decisions
    IMPLEMENTING DESIGN
    THINKING THROUGH A
    WORKSHOP
    Step 1: Planning and preparation.
    Step 2: Introduction.
    Step 3: Kick off the meeting using an icebreaker.
    Step 4: Introduce design thinking.
    Step 5: Empathizing with the user.
    Step 6: Get more specific on the problem.
    Step 7: Come up with ideas and possible solutions
    Step 8: Create a user journey map
    Step 9: Prototyping and testing
    Step 10: Describe the next steps and close the workshop
    DESIGN THINKING
    PROCESS
    Design thinking is a non-linear,
    iterative process that teams use to
    understand users, challenge assumptions,
    redefine problems and create innovative
    solutions to prototype and test. Involving
    five phases—Empathize, Define, Ideate,
    Prototype and Test—it is most useful to
    tackle problems that are ill-defined or
    unknown.

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