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    Jules Chéret

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    RABBIA NASEER
    Jules Chéret is considered the father of the modern poster. In the late 1800s in Paris, he established a lithography firm and developed techniques like using 3-4 color printing and soft washes that influenced poster design. His posters popularized figures like dancers and advertised performances. Henri de Toulouse-Lautrec also designed posters in the 1890s in Paris featuring simplified outlines, large flat colors, and free-flowing lines that captured the nightlife. Alphonse Mucha also used flowing lines in his Art Nouveau style posters of the 1890s-1900s that idealized female figures including for the actress Sarah Bernhardt.

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    Jules Chéret

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    RABBIA NASEER
    88 views31 pages
    Jules Chéret is considered the father of the modern poster. In the late 1800s in Paris, he established a lithography firm and developed techniques like using 3-4 color printing and soft washes that influenced poster design. His posters popularized figures like dancers and advertised performances. Henri de Toulouse-Lautrec also designed posters in the 1890s in Paris featuring simplified outlines, large flat colors, and free-flowing lines that captured the nightlife. Alphonse Mucha also used flowing lines in his Art Nouveau style posters of the 1890s-1900s that idealized female figures including for the actress Sarah Bernhardt.

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    The art posters

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    Jules Chéret is considered the father of the modern poster. In the late 1800s in Paris, he established a lithography firm and developed techniques like using 3-4 color printing and soft washes that influenced poster design. His posters popularized figures like dancers and advertised performances. Henri de Toulouse-Lautrec also designed posters in the 1890s in Paris featuring simplified outlines, large flat colors, and free-flowing lines that captured the nightlife. Alphonse Mucha also used flowing lines in his Art Nouveau style posters of the 1890s-1900s that idealized female figures including for the actress Sarah Bernhardt.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    88 views31 pages

    Jules Chéret

    Uploaded by

    RABBIA NASEER
    Jules Chéret is considered the father of the modern poster. In the late 1800s in Paris, he established a lithography firm and developed techniques like using 3-4 color printing and soft washes that influenced poster design. His posters popularized figures like dancers and advertised performances. Henri de Toulouse-Lautrec also designed posters in the 1890s in Paris featuring simplified outlines, large flat colors, and free-flowing lines that captured the nightlife. Alphonse Mucha also used flowing lines in his Art Nouveau style posters of the 1890s-1900s that idealized female figures including for the actress Sarah Bernhardt.

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    The posters

    With thanks to Dr. Ahmad Bilal


    Jules Chéret
    (May 31, 1836 -September 23, 1933)

    Father of Modern Poster


    • Artistic and industrial integration
    • System of 3-4 color printing
    • Establish a lithography firm in Paris in 1866
    • Lithographic process… invented by Alois
    Senefelder in 1798
    • Invention of chromolithography later in the
    19th century
    Jules Chéret
    (1836 -1933)
    • Prints from 3 stones
    • Black outline
    • Pale background
    • Blue on the top
    • Strong red
    • Delicate yellow
    • Washes
    • Floating figures
    Pantomimes lumineuses
    (1892)

    • Pantomimes lumineuses
    (Animated Films)
    • Performing arts poster for
    the first public performance
    of Emile Reynaud's Théâtre
    Optique (optical Theatre) in
    Paris, showing a dancing
    woman and a mime.
    Bal Masque
    (1896)

    • Worked directly on the stone


    • soft watercolor-like washes
    • areas of flat color
    • Compositions were dominated by
    1. large central figures
    2. prominent hand-lettered titles
    3. simplified backgrounds, and
    4. large areas of glowing color

    Poster for A MASKED BALL, designed by


    Jules Chéret, 1896
    Moulin Rouge
    (1890)

    • Many posters for the Moulin Rouge


    • Some of his most well-known
    pieces include ‘La Danse de
    Feu’ which means “The fire
    dance”
    • It depicts a dancer named
    Loie Fuller who performed at
    Folies Bergene
    • Black outlines (key-line)
    Jules Chéret
    (1836 -1933)

    • Chéret produced more than 1,000


    posters
    • Theater revues, circuses and cafe
    concerts
    • His handling of color and use of black
    outlines (key-line) and free-hand
    lettering influenced others including
    Henri de Toulouse-Lautrec

    Saxoléine, 1892
    Poster for the lamp oil company
    Henri de Toulouse-Lautrec, French Artist
    (1864-1901)

    • He observed and documented with great psychological


    insight the personalities and facets of Parisian nightlife
    and the French world of entertainment in the 1890s.
    • His use of free-flowing, expressive line, often becoming pure
    arabesque, resulted in highly rhythmical compositions (e.g., In
    the Circus Fernando: The Ringmaster, 1888).

    • The extreme simplification in outline and movement and the


    use of large color areas make his posters some of his most
    powerful works.
    • In the Circus Fernando: The Ringmaster, 1888).
    Henri de Toulouse-Lautrec, French Artist
    (1864-1901)

    • Lithographs
    • Large Flat Color Areas
    • Weight
    • Cutouts
    • Free-flowing, expressive line
    • Extreme simplification in outline
    • Movement
    Reine de Joie
    1892

    • This poster advertises the publication of


    Victor Joze's novel, Reine de Joie
    May Belfort
    (1895)

    • Entertainer
    Moulin Rouge - La Goulue
    (1891)

    • Moulin Rouge: La Goulue by Toulouse-


    Lautrec is a captivating, four-color
    lithograph that features La Goulue, a
    renowned cancan dancer with her partner.
    This artwork was used to advertise Moulin
    Rouge, which was one of the most popular
    clubs in France. The simplistic, yet
    enchanting style of the painter was a stark
    contrast to the typical text-heavy and dull
    posters during his time.
    Aristide Bruant
    (1892)

    • Ambassadeurs - Aristide
    Bruant (1892)
    • French musician
    • Cutouts
    Aristide Bruant
    (1892)

    • Singer and composer


    Avril (Jane Avril)
    (1893)

    • Avril (Jane Avril) (1893)


    Alphonse Mucha
    [1860-1939]

    • Art Nouveau illustrator and painter


    • Movement of Art Nouveau
    Alphonse Mucha
    [1860-1939]

    • Idealized female figures


    • Famous as the principal advertiser of the actress Sarah
    Bernhardt in Paris
    • The sensuous aspects of female beauty
    • Luxuriantly flowing strands of hair, heavy-lidded eyes, and
    full-lipped mouths—as well as his presentation of the female
    image as ornamental
    Alphonse Mucha
    [1860-1939]

    • The use of twining, whiplash lines, imparts a strange


    refinement to his female figures
    • Influence of the English Pre-Raphaelite aesthetic on Mucha,
    particularly the work of Dante Gabriel Rossetti
    Alphonse Mucha
    [1860-1939]

    • Dante Gabriel Rossetti


    Rossetti_TheDay Dream

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