Linear communication models are characterized as:
1) Unidirectional with the speaker sending messages to the receiver without feedback
2) Simple with only a beginning and end and no role interchange
3) Focused on persuasion rather than mutual understanding
Linear communication models are characterized as:
1) Unidirectional with the speaker sending messages to the receiver without feedback
2) Simple with only a beginning and end and no role interchange
3) Focused on persuasion rather than mutual understanding
Linear communication models are characterized as:
1) Unidirectional with the speaker sending messages to the receiver without feedback
2) Simple with only a beginning and end and no role interchange
3) Focused on persuasion rather than mutual understanding
Linear communication models are characterized as:
1) Unidirectional with the speaker sending messages to the receiver without feedback
2) Simple with only a beginning and end and no role interchange
3) Focused on persuasion rather than mutual understanding
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Communication
Models Linear Communication Models The first kind of model that experts have made to understand the process of communication. Characteristics of the linear model are the following:
1) Unidirectional - It is one-way communication. The speaker sends messages to the receiver with or without effect.
2) Simple - There is only the
beginning and the end and there is no interchanging of roles between the sender and receiver. 3) Persuasion not Mutual understanding - promotes one-way direction of communication which promotes advice and influence rather than understanding from both receiver and sender.
4) Values psychological over social
effects: This model focuses more on the psychological effects (such as understanding the messages) rather than the social effects (like building the relationship among the communicators). This conceptual model has six elements: a) Information source / Sender: Chooses the message/s to be communicated to the receiver and the channel to use and sends the message.
b) Transmitter/ Encoder: This
changes the message into a signal then sends it over the communication channel .
c) Channel :This is the medium the
sender uses to transmit the message/s d) Receptor/Decoder : This does the opposite of the Encoder. It decodes the message sent over the channel.
e) Receiver / Destination : The receiver is
the person or group of people who must get the message. The receiver can then provide a feedback which will then reverse their roles.
f) Noise : Noise is a kind of disturbance
coming from people, the environment, internal knowledge, beliefs, etc. which hinders the receiver from getting and understanding the message. Berlo’s model has 4 component 1) Sender
a) Communication Skills of sender and receiver plays a significant role
in the process. Communication skills include writing, speaking, listening, presenting, reading, etc.
b) Attitudes of the sender and receiver also plays a part in the process. The sender’s attitude towards others, himself/herself, and the environment can affect the meaning of the message. c) Knowledge of the sender and receiver on the subject matter makes the sender and effective communicator. If the sender is familiar with the subject or topic at hand, it adds value and impact to the message.
d) Social System Beliefs, religions, social status, values and other
social factors can affect how the sender communicates the message and how the receiver understands it.
e) Cultural difference can make it difficult to communicate. Some
culture may accept something while the other may find it offensive. 2) Message
a) The content is the entirety of the message – it covers the beginning
until the end. b) Elements These are what comprise the message. This includes gestures, body language, language, haptics, etc. Content is accompanied by elements. c) Treatment is how the message is conveyed. It is how you package your message. d) Structure refers to the arrangement of elements in the content of the message. e) Code is the form in which the message will be sent. Message can be sent in the form of videos, spoken word, text, culture etc. 3) Channel
a) Hearing - is when you use your ears to get the message.
b) Seeing - When eyes are used, the sense of sight is activated. c) Touching - Communication through touching is also possible. d) Smelling - Can also be used as a channel for communication. The smell of something burning can communicate the danger of fire nearby. e) Taste - Taste can also be a channel of communication. The tongue has millions of tastes buds that can be used to decipher. (to use a key to understand a coded message) 4) Receiver
a) Communication Skills b) Attitudes c) Knowledge d) Social System e) Culture Transactional Communication Models Interactive Communication Model Interactive communication model, also known as convergence model, emphasizes the coding and decoding components of the process.
Italso focuses on the cycle of message
exchanges between the sender and receiver. Schramm’s Communication Model a. Sender (transmitter) – sends the message.
b. Encoder - converts the message into
codes before sending.
c. Decoder - gets the encoded message
then converts it into the language understandable by the receiver.
d. Interpreter - tries to understand and
analyze the message. Message is considered received after interpretation is done and message is understood. Interpreter and receiver are the same. e. Receiver - gets the message. Decoding and interpreting is also part of his/her role.
f. Message - data sent by the sender and information that the receiver gets.
g. Feedback - process where in receiver responds to the received message.
h. Medium or media - channel used to send the message.
i. Noise - interference disruptions during the process. This is also created when the intended meaning sent by the sender is different from what was interpreted by the receiver.
j.Field of experience - patterns which affect the communication process. This can be from society, culture, situations, psychological or sociological events or experiences of the sender and receiver.
