ENTREPRENEURSHIP 5 C'S

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ENTREPRENEURSHIP

Gulraiz Khan
SE120182016
BSSE (A)
TOPIC:

“THE 5 C’s of Credit”


5 C's of Credit
1. Character
2. Capacity
3. Collateral
4. Conditions
5. Capital
CHARACTER
To the potential lender, character means that you will
make every possible effort to repay the loan. You
must be a good manager, be honest, and have a good
reputation as perceived by the lender. Therefore, it is
important to be honest about your personal strengths
and weaknesses.
CAPACITY
Will your new business generate the cash flow to
repay the loan? Do you have the capacity to repay the
loan? Lenders not only look at the business’s
financial projections, but also your ability to repay
the loan if the business does not work out as planned.
Do you have outside income (investments, a working
spouse)? Would you be able to return to your present
job? Do you have other skills that could produce
income? Be prepared to provide solid answers to
these questions and be able to offer real evidence.
COLLATERAL
In case the new venture is not successful and the lender must
foreclose, will the collateral cover the loan? Is the collateral
adequately insured? Is the collateral marketable? In the past,
a cosigner (someone who signs the loan along with you) has
been used as collateral for many small business ventures.
However, banks and traditional lending institutions now look
less favorably at cosigners as collateral. Collecting from co-
signers is becoming increasingly hard, and bankers then lose
not one, but two customers. You can use your home or other
real estate, cash value of life insurance policies or marketable
securities as collateral for business loans. However, before
borrowing against these items, consider carefully the
consequences of the worst possible situation in your business
if you are forced to liquidate.
CONDITIONS
Conditions are those factors over which you have little or
no control. The lender will look at the conditions, or
trends, in the overall business economy, the trends in your
community, the seasonal character of your business, and
the nature of your product or service. Other factors
entering the decision-making process are whether the
lender may have already invested in a competing business
and how much competition there is in your market. Be
prepared to tell the lender how you plan to deal with these
conditions, how you have assessed the market, and how
your business will weather economic changes.
CAPITAL
Knowledgeable lenders will not put money into a
new business unless they have concrete evidence
that you have personally made a sizable financial
commitment to the business. They know from
experience that if the venture turns bad it will be
easier for you to back out if you do not have your
own money at risk. From your personal resources,
you should try to provide as much of the needed
capital as you can afford to put at risk
THANKYOU

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