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    ADA Partner Roadshow (-External-)

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    Coleen Angel Fowl
    Outbrain is a content discovery and native advertising platform that displays ads and recommendations within websites. It uses targeted advertising and personalized recommendations to promote articles and drive readers to other sites. Some key points about Outbrain include that it has a full-suite of native advertising solutions globally, uses machine learning to optimize campaigns towards goals like clicks, views, and conversions, and provides case studies showing campaigns can increase metrics like click-through rate, reduce cost-per-click and cost-per-acquisition, and boost conversions and return on ad spend.

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    ADA Partner Roadshow (-External-)

    Uploaded by

    Coleen Angel Fowl
    25 views22 pages
    Outbrain is a content discovery and native advertising platform that displays ads and recommendations within websites. It uses targeted advertising and personalized recommendations to promote articles and drive readers to other sites. Some key points about Outbrain include that it has a full-suite of native advertising solutions globally, uses machine learning to optimize campaigns towards goals like clicks, views, and conversions, and provides case studies showing campaigns can increase metrics like click-through rate, reduce cost-per-click and cost-per-acquisition, and boost conversions and return on ad spend.

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    Outbrain is a content discovery and native advertising platform that displays ads and recommendations within websites. It uses targeted advertising and personalized recommendations to promote articles and drive readers to other sites. Some key points about Outbrain include that it has a full-suite of native advertising solutions globally, uses machine learning to optimize campaigns towards goals like clicks, views, and conversions, and provides case studies showing campaigns can increase metrics like click-through rate, reduce cost-per-click and cost-per-acquisition, and boost conversions and return on ad spend.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    25 views22 pages

    ADA Partner Roadshow (-External-)

    Uploaded by

    Coleen Angel Fowl
    Outbrain is a content discovery and native advertising platform that displays ads and recommendations within websites. It uses targeted advertising and personalized recommendations to promote articles and drive readers to other sites. Some key points about Outbrain include that it has a full-suite of native advertising solutions globally, uses machine learning to optimize campaigns towards goals like clicks, views, and conversions, and provides case studies showing campaigns can increase metrics like click-through rate, reduce cost-per-click and cost-per-acquisition, and boost conversions and return on ad spend.

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    You are on page 1of 22

    Singlife | Outbrain

    Outbrain
    ◉ A content discovery platform that displays display/video ads
    within websites;
    ◉ Uses targeted advertising to recommend articles to readers
    visiting other sites.

    4
    Competitive Pressure To Grab Attention

    Facebook Feed Organic In-Article


    Attention Time Attention Time

    1.7secs 7.0secs
    A Full-Suite
    Native Solution Globally
    Top Media Outlets Engage Technology Amplify Technology Brand Advertisers

    Smartfeed Smartads

    Conversion Bid
    Smartlogic
    Strategy
    Lookalike
    Optimization Engine
    Audiences

    Native Ad Server
    + Google DV360,
    Appnexus, The Trade
    Video Desk
    Interest Targeting

    2019 Acquisition

    Third-Party Partners & Integrations


    A unique serving logic based on 3 key
    features
    Smart-Goals Smart-Cards Smart-Design
    The right blend of advertising & Don’t stress about decisions No more user fatigue
    editorial Auto selection of best performing Always on UI optimization
    With no code changes formats
    The same great experience,
    with more efficiency
    Jane’s Fit Routine
    Easily repurpose social assets to achieve your goals on the open web. Sponsored

    $0.86
    $0.24 eCPC**
    eCPC*

    Jane’s Fit Routine Customize workouts to your


    own schedule with ease.

    *Outbrain internal data 2021 **Sidecar 2021 Industry Benchmarks Report


    Engagement & Conversion

    Standard Format
    • A more engaging way to reach your audience and drive results

    • Get started with just an image, title, and your brand name

    • Utilize optional CTAs and Descriptions to expand your message

    PAST PERFORMANCE HIGHLIGHTS

    +273% -34%
    Avg CTR vs Other CPC vs
    Channels Paid Social
    Engagement & Conversion

    Clip
    • Spark action with short-form video designed to reach
    consumers when they’re ready to engage

    • Use up to 10-second videos and GIFs, which only play in-


    view

    • Feature your brand logo and a dedicated CTA

    PAST PERFORMANCE HIGHLIGHTS

    -76% 180% 14k


    CPC vs Facebook Conversions in
    Peak ROAS
    Benchmark 4 Months
    Branding & Consideration

    Carousel
    • Showcase your story and products with a multi-image
    format complete with individual titles and CTAs

    • Amplify your strategy outside of walled gardens while


    mirroring the experience of social

    PAST PERFORMANCE HIGHLIGHTS

    +96% -47%
    Avg Session Duration Bounce Rate
    vs Goal vs Goal
    From click-to-skip… …to Click-to-
    Watch
    Branding & Consideration

    Click-To-Watch
    • Leverage a completely non-disruptive video experience

    • Drive 100% viewability from qualified users who


    express their interest by clicking to view

    • Priced on a CPC so you only pay for opted-in views

    PAST PERFORMANCE HIGHLIGHTS

    +67% 18% +81%


    Video Completes Max CTR for Brand
    vs Social Integrated CTA Recognition
    OUTBRAIN
    AMPLIFY
    The platform built for
    results on the open web

    • Proprietary algorithm optimizes toward


    your custom goals

    • Unique ad experiences designed to


    achieve results

    • Advanced machine learning tools to


    hit CPA and ROAS goals
    From consideration to action
    Outbrain’s unique bid strategies maximize impact at
    every stage of your marketing funnel

    Engagement Bid Strategy (EBS)


    Prime your target audience for action:

    • Page views per session


    • Session Duration
    • Bounce rate
    • Clicks
    50% lower CPA
    30% higher CVR

    Conversion Bid Strategy (CBS)


    Hit your custom conversion goals:

    • Your target CPA


    • Your target ROAS
    • Fully / Semi Automated Modes
    Engagement Bid Strategy
    Build consideration with your most
    attentive consumers

    EBS helps you efficiently reach your most engaged


    audiences, using your first-party analytics data to
    customize bidding to your goals.

    Our EBS Modes:

    Clicks Page Views/Session Session Duration Bounce Rate

    Optimize your campaign Optimize your campaign Optimize your campaign Optimize your campaign
    traffic based on your ad traffic based on the Page traffic based on the traffic based on the
    click-through rate Views per Session data Session Duration data Bounce Rate data pulled in
    pulled in from your pulled in from your from your Analytics
    website analytics Analytics platform* platform*
    platform*
    OUTBRAIN
    AMPLIFY

    Choose your goal,


    let us do the rest
    with Conversion Bid Strategy

    Target ROAS Target CPA Fully Automated Semi Automated

    Reach your specific Return Optimize towards Drive as many conversions Maintain control of your CPC
    on Ad Spend percentage conversions that fall within as possible within your while driving as many
    goal, while maximizing your target Cost per given budget. conversions as possible.
    conversions. Acquisition goal.
    Outbrain

    Singlife SG Use Case


    Product
    • Home Insurance

    Objective
    • Drive users to landing page, maximizing session duration

    Outbrain Solution

    • Targeting: Outbrain’s Full Audience Targeting

    • Geo: SG
    • Ad format: Standard

    • KPI: Traffic – Max Session Duration


    Product
    • Cancer Insurance

    Objective
    • Drive users to landing page, maximizing session duration

    Outbrain Solution

    • Targeting: Outbrain’s Full Audience Targeting

    • Geo: SG
    • Ad format: Standard

    • KPI: Traffic – Max Session Duration


    Outbrain is the #1 Native network in the Philippines with 59% share of voice across the top 9 publishers
    We Recommend which have locally written editorial. While reading local content consumers spend 78% more time engaged
    on Outbrain Publishers and read on average 38% more content than our competitors which is largely due to
    In the open web a personalised user experience of our Smart Logic Technology new in 2022/2023. All data above is sourced
    from Similarweb looking at Dec 2022 data.

    Philippines

    #1 Native Network in
    Philippines

    59% share of voice


    across the top 10
    publishers in PH who
    have locally written
    content by local
    journalists and
    contextual content
    creators. *Similarweb
    Thank You.

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