LinkedIn is a social media platform for professional networking launched in 2003. It is owned by Microsoft and has over 830 million members. Members can create profiles, connect with colleagues, find jobs, and more. LinkedIn generates most revenue from selling member data. Naukri.com is India's largest job search website founded in 1997. It has a large database of resumes and job postings. To compete globally, EvePaper could increase advertising, improve its interface, partner with more companies, and expand internationally in underserved markets.
LinkedIn is a social media platform for professional networking launched in 2003. It is owned by Microsoft and has over 830 million members. Members can create profiles, connect with colleagues, find jobs, and more. LinkedIn generates most revenue from selling member data. Naukri.com is India's largest job search website founded in 1997. It has a large database of resumes and job postings. To compete globally, EvePaper could increase advertising, improve its interface, partner with more companies, and expand internationally in underserved markets.
LinkedIn is a social media platform for professional networking launched in 2003. It is owned by Microsoft and has over 830 million members. Members can create profiles, connect with colleagues, find jobs, and more. LinkedIn generates most revenue from selling member data. Naukri.com is India's largest job search website founded in 1997. It has a large database of resumes and job postings. To compete globally, EvePaper could increase advertising, improve its interface, partner with more companies, and expand internationally in underserved markets.
LinkedIn is a social media platform for professional networking launched in 2003. It is owned by Microsoft and has over 830 million members. Members can create profiles, connect with colleagues, find jobs, and more. LinkedIn generates most revenue from selling member data. Naukri.com is India's largest job search website founded in 1997. It has a large database of resumes and job postings. To compete globally, EvePaper could increase advertising, improve its interface, partner with more companies, and expand internationally in underserved markets.
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DIFFERENT COMPANIES
& EVEPAPER TEAM - Devshree & Laksh LINKEDIN ● LinkedIn is a business and employment-focused social media platform that works through websites and mobile apps. ● It was launched on May 5, 2003. It is owned by Microsoft. ● The platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs. ● From 2015 most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016, it has been a wholly owned subsidiary of Microsoft. As of February 2022, LinkedIn has 830+ million registered members from over 200 countries and territories. ● LinkedIn allows members (both workers and employers) to create profiles and connect with each other in an online social network which may represent real-world professional relationships. ● LinkedIn can also be used to organize offline events, join groups, write articles, publish job postings, post photos and videos, and more. SWOT ANALYSIS STRENGTHS ●Linkedin is very popular brand amongst corporates giving huge potential for employees and helps building career ●Its main features help in effective filtering of searches, finding business contacts & connecting with them. ●Detailing of every Linkedin profile is very crisp and covers almost all aspects of one's professional career ●Acquisition of SlideShare, Lynda, Connectifier have strengthened its product offering WEAKNESS ●Allegations against the company for invasion of privacy through email has hurt its brand image ●Fake profiles & alleged data leaks have hurt Linkedin in the past OPPORTUNITIES ● Expanding globally especially in the emerging economies can be a huge boost for Linkedin ● Integration with voice & audio call softwares can help the platform in increasing professional connections ● Partnership with mobile operators to increase reach THREATS ● Government regulations for maintaining privacy can hurt Linkedin ● New upcoming professional networking websites ● Fake accounts and data leaks can be an issue which affect Linkedin's business operations NAUKRI.COM ● Naukri.com is an Indian employment website operating in India and Middle East. ● It was founded in March 1997 by Indian businessman Sanjeev Bikhchandani. ● Naukri.com is the largest employment website in India. ● It is a database of resume, jobs, and recruitment consultants. Conceived as a platform of job seekers and hiring managers to meet. ● the first version of the website had 1000 jobs collected from 29 newspapers. ● Reviews of business magazines, newspapers and word-of-mouth followed. Jobseekers learned job search on Naukri was free, and soon more people started logging in. Traffic on Naukri.com slowly and steadily increased. ● In 2012, the company launched mobile apps for Blackberry, Android and iPhone device.] and reportedly received 23% of its traffic from mobile users in 2013. SWOT ANALYSIS STRENGTHS ● Naukri.com is a large database of Job Seekers and providers ● The website has more than 40 million resumes registered ● Apart from Indian jobs, Naukri.com also opens up the job opportunities abroad ● Cost and time efficient for the employers to recruit employee having a particular skill set.
WEAKNESS ● Intense competition means limited market share growth for Naukri ● The website faced issues while registering the brand name OPPORTUNITIES ● Naukri.com can persuade more companies to utilize the portal by emphasizing lower recruitment costs ● To persuade more employees to post their resume on website ● It can integrate more closely with the HR department of various companies
THREATS ● Limited internet penetration across various organization or locations ● Improved services and offerings by competitors can affect dominance of Naukri.com ● Newly emerging competitive job portals HOW CAN EVEPAPER BE BETTER? To bring Evepaper at a global level following methods can be adapted: ● More & more advertisement and promotion at advanced level is required to come at the level of other companies ● We should provide better quality and easy accessible interface through websites and mobile apps majorly as it is feasible. ● Evepaper should create contacts with the different HRs of different companies which would help in bringing more contacts and help in the growth of our company ● We can create our brand at an international level by searching the countries where the reach of such websites are less and using that disadvantage in our favour by promoting evepaper in that particular country. ● Evepaper could also help in providing jobs worldwide.
