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    The Elevator Pitch: Pitching in 30 - 120 Seconds

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    Itay Aharoni
    The document discusses the elevator pitch, which is a concise verbal message between 30-120 seconds that is used to quickly introduce and sell a business idea. An effective elevator pitch focuses on solving a problem, explaining the solution, and highlighting the value proposition. It should follow the "rule of three" structure of a hook, subject, and call to action. The pitch template recommends stating what you do, who you serve, how you deliver, and the key benefits for clients.

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    The Elevator Pitch: Pitching in 30 - 120 Seconds

    Uploaded by

    Itay Aharoni
    94 views10 pages
    The document discusses the elevator pitch, which is a concise verbal message between 30-120 seconds that is used to quickly introduce and sell a business idea. An effective elevator pitch focuses on solving a problem, explaining the solution, and highlighting the value proposition. It should follow the "rule of three" structure of a hook, subject, and call to action. The pitch template recommends stating what you do, who you serve, how you deliver, and the key benefits for clients.

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    The document discusses the elevator pitch, which is a concise verbal message between 30-120 seconds that is used to quickly introduce and sell a business idea. An effective elevator pitch focuses on solving a problem, explaining the solution, and highlighting the value proposition. It should follow the "rule of three" structure of a hook, subject, and call to action. The pitch template recommends stating what you do, who you serve, how you deliver, and the key benefits for clients.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    94 views10 pages

    The Elevator Pitch: Pitching in 30 - 120 Seconds

    Uploaded by

    Itay Aharoni
    The document discusses the elevator pitch, which is a concise verbal message between 30-120 seconds that is used to quickly introduce and sell a business idea. An effective elevator pitch focuses on solving a problem, explaining the solution, and highlighting the value proposition. It should follow the "rule of three" structure of a hook, subject, and call to action. The pitch template recommends stating what you do, who you serve, how you deliver, and the key benefits for clients.

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    The Elevator Pitch

    Pitching in 30 120 Seconds

    What is an Elevator Pitch? Context of Entrepreneurship


    A business-oriented, purposeful verbal message as fast as a ride in an elevator (30 120 seconds) in understandable language also for technology areas A concise, carefully planned, and wellpracticed answer about yourself, your business, your firm, your project etc. A situation with an opportunity to sell your companys identity and set yourself apart from other entrepreneurs
    W. Runge 04/2008 2

    What is an Elevator Pitch? Business Plan Context


    Elevator Pitch: a back-of-the-envelope business plan

    Elevator Pitch: The problem (need) you are going to solve (satisfy) Your solution, your answer Your value proposition
    W. Runge 04/2008

    20 Minute Business Plan Presentation


    3

    Elevator Pitch Situations


    All conceivable constellations to initiate linking investors (backers; sponsors, decision makers) and entrepreneurs (intrapreneurs) (A startup) searching for financial backing or cooperation partners Meeting someone (accidentally or intentionally) at
    Competence Network Partnering-Events In firms: Meeting a big boy in the canteen, plane, in the lobby of an airport,
    W. Runge 04/2008 4

    Approach
    Give people a hook by talking about something that really interests them It must be succinct, to the point Focus on one simple message Make it simple and easy for people to contact you after the pitch - give them an incentive to seek you out For investors: It must be greed inducing (inducing expectations of big profits)
    W. Runge 04/2008 5

    Presenting: The Rule of Three


    The Hook" Get attention and interest The Subject Explains and proves your point with passion (investors expect energy and dedication from entrepreneurs) Should induce desire (greed inducing) Use the Concept Summary as a framework The Close Call to action or demand for reaction AIDA!
    6

    W. Runge 04/2008

    An Elevator Pitch Template


    WHAT you do WHOM you serve HOW you deliver BENEFIT(S) for clients

    EXAMPLE (What are you doing?): "I [WHAT: helping verb] [WHO: target market/ideal customer] [_______] [_______] [_______] [_______] [HOW: deliver what the customer wants] [BENEFIT: key benefit or wanted result]"
    W. Runge 04/2008 7

    USP Template: Wording


    USP (Unique Selling Proposition) Template: Sentence #1
    For who the that (target customer) (statement of the need or opportunity), (product/service name) is a (product/service category) (statement of benefit).

    Sentence #2
    Unlike (primary competitive alternative), our product (statement of primary differentiation).
    W. Runge 04/2008 Slide 9.23; Ref. Dorf & Byers, p. 250 8

    USP/Elevator Pitch: Other Uses


    If the startup/NTBF is launched and has a Web site, a USP should appear on the firms Web site under the headings
    Home, Company or About

    W. Runge 04/2008

    Call to Action
    Based on provided material create and present an elevator pitch Based on the template (Slide 7) One lasting 30 (-45) seconds One lasting 120 (-150) seconds (start with this one and boil it down) Based on the USP-approach (Slide 8) one lasting 100-150 seconds
    W. Runge 04/2008 10

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