Post Marketing Surveillance

post marketing surveillance
Dr M K Sundar Sri
VISTAS
Introduction
 To market a drug the manufacturer must provide
evidence of its efficacy and safety to the us food and

drug administration FDA
 In pre marketing testing the number and type of patient
used to demonstrate a drug efficacy and safety are

limited as compared with numbers and type of patient
who will eventually be prescribed the drugs after it is
marketed
 In post marketing surveillance cannot provide
knowledge of the safety and efficacy of the drug at the
time of there introduction into the market there fore
play an important role to discover an undesirable effect
that might present at risk
 It provide additional information on the benefit and
risk of the drugs

PMS
 Post marketing surveillance refers to any of obtaining

information about a product after it has been approved for
public use
 This phase is so named because it is carried out after the

drug is released in the market for therapeutic use it is
mainly to detect uncommon but significant adverse
effects
Once the drug enters the market, it will be utilized by many
more patients having other co-morbidity and co-existing
diseases in addition to the diseases for which the drug is
indicated and licensed
 No fixed duration/ patient population
 Starts immediately after marketing
 Report all ADRs
 Help to detect . Rare ADRs .drug interaction
 Also new uses for drugs
History
•In 1960 at least two serious drugs reactions were observed in

many patient
•Thalidomide ; causes limb deformities and optic nerve damage

observed in Japan
•The PMA senator Edward Kennedy suggest that a better system

was need for monitoring the use and effect of prescription drug
after they are marketed as a result, the joint commission
prescription drugs use was established in 1976 , funded largely by
the drug industry with the mandate to design a post marketing
surveillance system to detect, quantity and describe the anticipated
and un anticipated effects of marketed drugs.
Sources of PMS
•Expert user groups (focus groups)
•Customer surveys
•Customer complaints and warranty claims
•Post clinical trails
•Literature reviews
•Device tracking/implant registries
•User reaction during training programmers
Why Need PMS
•The primary objective of PMS is to develop information about drugs

effects under customary condition of drug use
•Rare adverse events may not be detected in pre-licensure studies

because in very large clinical trails have limitation
•Access to more patient and given data
•Better back ground rates, comparable ‘control’ population increase

in non medical data source
E.g. pharmacy
Benefits
•Detection of manufacturing problems
•Improvement of medical device quality
•Intelligence of long-term performance
•Performance in different user population
•Customer satisfaction
•Identification of incident reports
Access
1. Additional health system data
2. Global data, regulatory, international surveillance
3. pharmacovigilence
4. Better analytical tools and methods
Methods of PMS
There four types of studies are generally used to identify drugs effects.
1. Controlled clinical trials
2. Spontaneous or voluntary recording
3. Cohort studies
4. Case control studies

Controlled clinical trials
Control features include the double blind procedure. Where neither the
patient are the investigator is aware of which treatment the patients is
receiving , but are not Confined to this other include the adequacy of the
group used as controls
Limitations : reports directly to the health authority centers this is most

often the traditional system in many countries this intermediary model
Controlled clinical trials (double blinded study) design of these trials

includes at least one study group that is compared with a control group. The
control group can receive placebo or another effective treatment both groups
are studied simultaneously , except when historical data are used as a
control.
Spontaneous or voluntary reporting
A communication form an individual (e.g. health care professional, consumer)
to a company or regulatory authority
This describes a suspected adverse events the actual incidence of adverse drug
reaction cannot be determined through spontaneous reporting
By physician and other provider may to alert FDA and pharmaceutical firms to
Possible adverse effects of drugs
Descriptive studies _ report unusual or new events

Case reports _ symptoms, signs, diagnosis, treatment, and follow up of an
individual Patient
case series _ tracks patients with a known exposure given similar treatment or
Examines their medical records for exposure and outcome
Cohort studies
•Cohort study is one into which patients are entered according to their
exposure status. That is between two groups of people one groups is
exposed the drug and other is unexposed comparison group similar to them
in all other important aspects.
•The two groups are followed through time and outcome are observed and
recorded .when the trials is completed, rates are compared between the two
groups and hypotheses may than be tested
•A large group of treated patients are studied to determine the frequency of
adverse Reactions.
•Cohort study can be retrospective where in the groups are defined in past or
it can be prospective where in the groups are defined in present.
Case – control study
•Patient who have experienced the adverse reaction are matched with other
treated patients who have not.
•It compares the subjects with outcome in question (the group behaves as a
Case group) with the subject without the outcome (the group acts as a
control)
•It generally follows the retrospective design
E.g. occurrence or nonoccurrence of myocardial infarction in patients with

hypertension
Thank you

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post marketing surveillance

evidence of its efficacy and safety to the us food and

 In pre marketing testing the number and type of patient

used to demonstrate a drug efficacy and safety are

 It provide additional information on the benefit and

risk of the drugs

 Post marketing surveillance refers to any of obtaining

 This phase is so named because it is carried out after the

•In 1960 at least two serious drugs reactions were observed in

•Thalidomide ; causes limb deformities and optic nerve damage

•The PMA senator Edward Kennedy suggest that a better system

•The primary objective of PMS is to develop information about drugs

•Rare adverse events may not be detected in pre-licensure studies

•Access to more patient and given data

•Better back ground rates, comparable ‘control’ population increase

1. Controlled clinical trials

2. Spontaneous or voluntary recording

4. Case control studies

Limitations : reports directly to the health authority centers this is most

Controlled clinical trials (double blinded study) design of these trials

Descriptive studies _ report unusual or new events

•It generally follows the retrospective design

E.g. occurrence or nonoccurrence of myocardial infarction in patients with

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