Avon Case Study

CASE STUDY
ANALYSIS
Presented By:
AVON Baloran, Melanie Joy C.

Caras, Ruby Ann F.
Castro, Ma. Divina C.
Dador, Arnida
Galang, Rafael
Rafol, Elizabeth R.
INTRODUCTION
ENVIRONMENTAL ANALYSIS
EXTERNAL
GENERAL ENVIRONMENT
• Socio-cultural Demographic Forces
 Sales Representative’s Demographics- There are independent
contractors. This suggests that a significant portion of Avon’s sales force
consists of women, and this could be relevant in understanding the
company’s target market.
 Women Empowerment: Avon has a history of empowering women.
Provides opportunities for women to earn income.
 Global Network: 100 Countries, 85% revenue
 Consumer Base: While not explicitly mentioned, Avon’s product
portfolio includes cosmetics, fragrances, toiletries, jewelry, apparel, home
furnishings, skincare and etc. These products target a broad demographic,
including women of different ages.
 Marketing and Training: Invests in training centers to help individuals
(primarily women) become Avon representatives.
 Sustainability and Philanthropy: Avon has scholarships for ASR and
support for women’s causes.
• Technological
• Economic
• Environment
ENVIRONMENTAL ANALYSIS
EXTERNAL
GENERAL ENVIRONMENT
• Technological Forces
 R&D Investment: Avon spent $ 75.2 million on reasearch and technological
development
 Direct selling Model: Door-to door sales through catalogs and websites
 Supply Chain Technology: Avon operates globally and the supply chain was
sophisticated to ensure distribution of products.
• Environmental Forces
 Reduction of Greenhouse gases
 Deforestation and Reforestation- increasing the use of electronic media as a
replacement for paper whenever possible. (Did our own research) Corp.
Responsibility Report 2015
• Politico-Legal Forces
 International Business Operations: Avon operates in approx. 110 countries,
which means it navigates a complex web of international laws and regulations.
This includes trade policies, import and export regulations, and compliance with
various international standards.
BRANDING
Given the user personas identified for the campaign, elaborate on the branding identity that the campaign will project.
Write identity or value here Write identity or value here
User/Buyer
Persona
Write identity or value here

Write identity or value here Write identity or value here

SCHEDULE & DEADLINES
Lay out the timeline for the marketing activities and initiatives that will make the campaign succcesful.
January March May July

Conduct market research. Finalize public relations Hold sales promotions. Write another activity,
and media plan. deadline or milestone
here.
BUDGET Item 5
20%
Item 1
20%
Use the graph to present the expenses associated
with the campaign.
Item 4 Item 2
20% 20%
Costs and Expenses:
• List the item and briefly explain it.
Item 3
20%
MARKETING
TEAM
Team Member Team Member Team Member Team Member Team Member
Add role here Add role here Add role here Add role here Add role here
MARKETING CHANNELS
Explain how the following channels will help reach the campaign's target audience.
Marketing Channel 1 Marketing Channel 2 Marketing Channel 3

Further elaborate on the channel. Further elaborate on the channel. Further elaborate on the channel.
MARKETING MIX
Optimize this marketing plan by identifying the following details of the campaign.
Product/Service Marketed Price Place Promotion

KEY PERFORMANCE INDICATORS
77% 54% 24%
KPI # 1 KPI # 2 KPI # 3

Briefly elaborate on the KPI. Briefly elaborate on the KPI. Briefly elaborate on the KPI.
GOT QUESTIONS?
REACH OUT.
Email
hello@reallygreatsite.com
Social Media
@reallygreatsite
Call us
123-456-7890
RESOURCE
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RESOURCE
Click the Share button on the top right corner
of your screen and select 'Present and Record.'
PAGE Click ‘Go to recording studio,’ where you can choose the video
and audio source for your video presentation.
Feel free to choose the ‘No camera’ option and record your voice only.
Start recording, and press pause in between takes if you have to.
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Record your Canva Presentation your or get a link to your Talking Presentation and share it with others.
audience can watch at their own pace.
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presenting.
Go to 'Uploads' and click on 'Record yourself'.

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CASE STUDY

AVON Baloran, Melanie Joy C.

Write identity or value here Write identity or value here

Write identity or value here

Write identity or value here Write identity or value here

January March May July

Marketing Channel 1 Marketing Channel 2 Marketing Channel 3

Product/Service Marketed Price Place Promotion

77% 54% 24%

KPI # 1 KPI # 2 KPI # 3

Use these design resources in your Canva

Delete or hide this page before presenting.

O for bubbles Q for quiet

Find the magic and fun in presenting with

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