The Feasibility Study of Ballitaw
The Feasibility Study of Ballitaw
The Feasibility Study of Ballitaw
In Partial Fulfillment
Of the Requirements for the Degree
Bachelor of Science in Business Administration
Major in Financial Management
Araman, Christine
Obedoza, Andrea Nicole
Velasco, Christine
March 2022
MARKETING STUDY
This chapter covers the overall product description, target market, demand analysis,
supply analysis, marketing strategies, distribution strategies, SWOT analysis and pricing
strategies of Ballitaw.
Product Description
The proposed name of the business will be 'Dellicieux Ballitaw'. Our team
decided to make a new face which adds the word 'Ball' from the traditional delicacy called
‘palitaw’. Palitaw is originally flat sticky rice that has a shredded coconut on top but this time we
will be giving it a new twist in which it will be seen as a round sticky rice that has different
filling on the inside of it like cheese, Chocolate, Ube, Pandan and Peanut butter. The Dellicieux
Ballitaw provides customers products that suit their preferred filling and even offers made-to-
order products. The size of our Ballitaw is the same size as a donut midget and it has assorted
colors.
The proposed business will be located at Alexander Street, Poblacion, Urdaneta City,
Pangasinan. The proponents chose Urdaneta City where the product will be offered and
distributed because Urdaneta City is the perfect area for this kind of business and there is no one
else selling this kind of product. It is available to 3 to 70 years old (male and female) and they
can choose whatever flavor they want. We are also open for delivery.
DEMAND
The proponents use an online poll via Google forms to gather the necessary information
for the study's demand analysis. Because of the present pandemic, the proponents used
convenience sampling for their online poll. Alexander Street Poblacion, Urdaneta City,
Pangasinan has a total population of 7,285 with male and female. Using Slovin's Formula, the
proponents came up with a total of 379 people who need to reply. The demand will be identified
Solution
n= 7,285
1+ (7,285 x 0.05 x0.05)
n = 7,285
19.2125
n = 379
SUPPLY
All of the ingredients for the products can easily be found in groceries and supermarkets.
Since the product is easy to make, the maximum target per day is to make 166 packs and 996
packs per week. Per pack will contain 12 pcs size bite Ballitaw which will sum up to 11,958 pcs
The demand and supply gap can be beneficial to a company since it displays how much
of a product is consumed and purchased over a given period of time. It is critical to understand
demand because it will assist them in determining the product's and industry's trends. After
completely analyzing the demand, we can forecast the total number of quantities of the product
Demand 379
Table1.2 Supply
Demand 379
Competitor 0
Supply 379
DEMAND AND SUPPLY
Demand 379
Less: Supply 0
SALES
Category Qty. Selling price Daily Monthly Annually
Dellicieux Ballitaw is a challenging product wherein it is the new face of the traditional
‘palitaw’ and we, my team, believe that this is one of the strengths that our product has. A lot of
people will be curious about it and will definitely end up trying it. The only weak part of our
This product will definitely make a huge change in the market, it gives us an opportunity
to showcase our traditional delicacies with a twist that will surely hit the market. The only threat
that we can acknowledge here is that we may encounter spoilage when it comes to the
ingredients but nonetheless that will be all the threats that we may face.
The analysis below shows the business internal factors that require care and awareness. It
also acts as a reference for developing a thorough corporate plan and formulating appropriate
approaches. it identifies the strength , weakness, opportunities and threats of the Ballitaw . using
the SWOT analysis, it is possible to efficiently improve the business core elements. This will
also assist management in becoming a futuristic thinker in order to examine the data and
S- New Product
W-Spoilage of Ingredients
O-Market Expansions
T-Large Businesses
PRODUCT STRATEGY
Dellicieux Ballitaw is a kind of sweet delicacy that has a taste mixture of sticky rice with
different fillings on the inside. The appearance of the product depends on the customer's flavor
desire. To make it presentable, the proponents put assorted colors and toppings of shredded
coconuts. The product is a ball-shape the same size as donut midgets. The packaging of the
product has a box size with a labeling sticker that puts the logo of the business and it has 12
PRICING STRATEGY
The price of Dellicieux Ballitaw came up using the unit cost to know the selling price.
The unit cost of the product per piece is 3.28 and since the product must sell to everyone, the
selling price per piece of product is ₱ 5.00. The price of the product per box is ₱60.00 which
Factory Overhead
= 170,121.69
51,818
= P 3.28 per piece
Selling Price
=(Unit Cost × 50%) + Unit Cost
PROMOTIONAL STRATEGY
The goal of promotion is to raise brand recognition, develop interest and product sales or
brand loyalty. The proponents will be using Tarpaulin, Flyers, Stickers, Social Media Page to
promote online the business and free taste to promote the business to everyone.
TARPAULIN
It will be posted in front of the store with a stand in the back so that the customers
FLYERS
Proponents will distribute flyers to other people to inform them about the business.
STICKERS
Stickers will be posted to public places like in the post so they can see the new opening
store near them. Also, some stickers will be given to the customers as their freebies.
SOCIAL MEDIA
To promote the business, the proponents gave up an idea to promote online. Since almost
everyone has a social media account, they will surely notice the business page and
FREE TASTE
During the grand launch of the business, the proponents give the public a free taste of
Ballitaw. This purpose is to provide an overview of product and to crave them for
Ballitaw
Promotional Expenses
TECHNICAL STUDY
This chapter will help us to know the efficacy of our proposed product which is the
Dellicieux Ballitaw. As we go through this chapter we will be more knowledgeable about how
Dellicieux Ballitaw will be produced and what are the techniques we will be using to make the
production more effective. We will also tackle here the packaging and different types of
deliveries we may offer to our future customers.
The Classic palitaw is often bland and flavorless. That's why we came up with our
product that will give a new face in it. Assorted Dellicieux Ballitaw is our product; it was
inspired by one of our country’s delicacies, the ‘palitaw’. Which comes in a white oval or
circular shape, it is also in a sugary form and is enjoyed as a snack or dessert. Instead of being
flat or the traditional face of it, our product will be in ball shape with various kinds of fillings
that can add excitement and satisfaction to our customers. Customers may choose with the
different flavors such as chocolate, ube, pandan, and peanut butter. We also came up with made
to order Dellicieux Ballitaw to those customers who wanted to have a reservation. Our
Dellicieux Ballitaw is also a bite size that you can enjoy wherever you go.
Ingredients of Ballitaw
Glutinous rice (Malagkit)
Water
Food Coloring
White sugar
Sesame seeds
Desiccated coconut
Cheese
Chocolate bar
Ube
Strawberry jam
Pandan filling
PROCESS
Mix glutinous rice with water and food coloring until dough is form
Roll like a ball and flatten with your hands
Prepare the different types of filling that will be put on the ball shape figure
Use a clean food syringe and Insert the syringe with designated filling to the ballitaw
Boil 3 cups of water
Put all the Dellicieux Ballitaw to the boiling water and wait a few minutes to float.
( Palitaws are cooked when they already float )
Let it cool and dole them one by one in a fine desiccated coconut
When it’s done, put it on latter and assemble it on its packaging.
Production Volume
Demands- 379
Total Population-7,285
Total Demand- 7,664
Daily- 26%
Total Pieces daily- 1,992.64 or 1,993 piece per day
Schedule
Monday Tuesday Wednesday Thursday Friday Saturday
The table shows that used to create a product includes some machinery and Equipment to operate
continuously.
TOTAL
AMOUNT 1,53.00 9,180.00 39,780.0 477,360.00
0
Packaging Materials
Category Unit Price Total Amount Monthly Annually
BUILDING
Category Cost
UTILITY EXPENSES
Category COST MONTHLY
Water 300.00
Electricity 1,000.00
COMMUNICATION EXPENSE
Category Monthly Annually
OFFICE SUPPLIES
Category Quality Price Total Amount
OFFICE EQUIPMENT
Category Quality Price Total Amount
TOTAL 6,110.00
LABOR DESCRIPTION
Job responsibilities:
Provide a positive customer experience with fair, friendly and courteous service.
Responds to client concerns and enquiries.
Balance the cash draw by counting the cash at the start and end of each work shift.
As needed, contribute to the team effort by completing related findings.
Job Qualifications:
Male/Female
At Least 18-40 Years Old
Senior High School diploma or an equivalent
Experience in customer service or Cashier
Capacity to handle transactions in a responsible and accurate manner
Computer Skills
Job responsibilities:
Excellent communication skills
Flexible work hours
Basic mathematics skills
Prior Experience
Excellent Costumers service skills
Motivation to work through busy shifts
Job Qualifications:
At least 20-30 years old
A degree in sales, marketing, commerce or a related field would be advantenous
Male/ Female
At least 1 year experience related in marketing
Job Title: COOK/ CHEF/ PACKAGER
Job Responsibilities:
Experience in using cutting tools and cookware
Knowledge of various cooking procedures and methods
Ability to follow all sanitation procedures
Ability to work in a team
Very good communication skills
Job Qualifications:
Male/Female
At Least 20-40 Years old
Senior High School diploma or General Education Degree (GED) required
At Least 1 year service or restaurant experience required
Job Requirements:
Reviewing orders and making modifications to delivery to ensure that orders are
complete, changes are correct, and customers are satisfied.
Accepting payments for delivered items
Providing great customer service, including answering questions and resolving consumer
problems.
Job Qualifications:
Male
At Least 20-40 years old
Ability to listen and follow instruction
Good driving skills with a valid license ID
The building is divided into four sections: the kitchen, the counter, the comfort room, and
the eating area which has two tables and 8 seats for customers. At the counter, there will be a
display cabinet with necessary supplies. The water dispenser will be at the counter's front. A
freezer, a gas burner, and shelves for some of the ingredients may all be found in the kitchen.
Freezer
This item will be kept in the kitchen and will
be used to store food for a long time
Water An appliance that dispenses water is known as
Dispenser a water dispenser. It will be situated at the front
of the counter and will be utilized to provide
easy access to drinking water.
In terms of our waste disposal, our team decided that we will be segregating the
biodegradable materials to non-biodegradable. We will be providing garbage bags in our stall
that will separate those materials. When it comes to the expenses on our garbage disposal the
main expenses will only be the garbage bags and the collecting fee of the garbage truck.
ORGANIZATIONAL AND MANAGEMENT ASPECT
This chapter covers the foundations of the study. It includes the Type of Organization,
staff requirements, benefits and compensation of the employees and organizational policies.
FORM OF BUSINESS
skills, and other resources, and profit and loss are shared according to the partnership
which the enterprise's members agree to proportionately share the related risk and profits. Each
pattern's complementary abilities and additional contacts can help them achieve bigger financial
achievements together than they might alone. For the business to exist longer, it need mutual
TYPE OF BUSINESS
VISION
Serving the best palitaw with the lowest cost possible while maintaining the best quality
MISSION
To build the best product, cause no unnecessary harm, use business to inspire and
GOALS
OBJECTIVE
The Ballitaw objective is to be known not only in Urdaneta City but also to other places
that are near it, it will help to increase the profits which can help our employees and to hire new
OWNER
Christine Velasco
MARKETING MANAGER
FINANCIAL MANAGER
Christine Velasco
ORGANIZATIONAL STRUCTURE
The figure above shows the organization structure of the proposed business. The structure
consists of four main parts, the owner, sales staff, the product assembler and the delivery staff.
The owners or the partnership who own and manage the inside and outside or the overall aspects
of the business. He or she must maintain the proper operation of the business from the opening
time until the closing time of the business. Also, the owner must observe the wellness of the
business and their products. Sanitation as well as product modification are also observed by the
owner. The sales staff was tasked to manage the financial aspect which includes the incoming
sales and outgoing products of the proposed business. Also, the sales staff was tasked to manage
the accounting and other financial related work. Lastly, the product assembler was tasked to
create the ballitaw where he or she has undergone some lessons from the owner in order to
produce the same products with the same process. The product assembler was also tasked to
inventory with regards to the materials and the created product stocks.
The management of the proposed business will need a total of four (4) employees. One
(1) employee for the sales staff/cashier and two (2) employees for the product assemblers/cook
STAFF REQUIREMENTS
Job Title: CASHIER
Job responsibilities:
Provide a positive customer experience with fair, friendly and courteous service.
Responds to client concerns and enquiries.
Balance the cash draw by counting the cash at the start and end of each work shift.
As needed, contribute to the team effort by completing related findings.
Job Qualifications:
Male/Female
At Least 18-40 Years Old
Senior High School diploma or an equivalent
Experience in customer service or Cashier
Capacity to handle transactions in a responsible and accurate manner
Computer Skills
Job responsibilities:
Excellent communication skills
Flexible work hours
Basic mathemstics skills
Prior Experience
Excellent Costumers service skills
Motivation to work through busy shifts
Job Qualifications:
At least 20-30 years old
A degree in sales, marketing, commerce or a related field would be advantenous
Male/ Female
At least 1 year experience related in marketing
Job Responsibilities:
Experience in using cutting tools and cookware
Knowledge of various cooking procedures and methods
Ability to follow all sanitation procedures
Ability to work in a team
Very good communication skills
Job Qualifications:
Male/Female
At Least 20-40 Years old
Senior High School diploma or General Education Degree (GED) required
At Least 1 year service or restaurant experience required
Job Requirements:
Reviewing orders and making modifications to delivery to ensure that orders are
complete, changes are correct, and customers are satisfied.
Accepting payments for delivered items
Providing great customer service, including answering questions and resolving consumer
problems.
Job Qualifications:
Male
At Least 20-40 years old
Ability to listen and follow instruction
Good driving skills with a valid license ID
COMPANY POLICIES
We will work together as a team and assist one another in times of need.
Time-in and time-out of the members must be signed by any manager on duty.
Every member, including those on duty, is entitled to a 30-minute break.
Everyone must adhere to the rules and regulations. If you do not comply, you will face
disciplinary action.
FINANCIAL ASPECT
In this chapter, the Financial study focuses on the financial aspects of the study. it should
be conducted at the onset to determine the economic viability of a proposed endeavor before
proceeding to the preparation of a business plan. It identifies the initial expenses, forecasts
profits and cash flows, and calculates the investment return.
MAJOR ASSUMPTIONS
HDMF/PAG-IBIG.
PRE-OPERATING EXPENDITURES
PARTICULARS AMOUNT
Planning 2,000.00
TOTAL 8,214.00
Dellicieux Ballitaw
Sales P 3,109,080.00
Total: 1,687,265.66
Dellicieux Ballitaw
ASSET
Current Asset
Cash 867,980.04
Inventory 678,659.96
Total Current Asset 1,546,640
Non-Current Asset
Machineries 9,917.00
and Equipment
Furniture 7,398.00
Building 72,000.00
Total Non-Current Asset 89,315.00
Current Liabilities
Non-Current Liabilities
OWNER’S EQUITY
Adjustment for:
Depreciation 17,315.00
Note 1- Cash
Note 2- Inventory
Note 8- Utilities
Note 9- Depreciation
Total Goods Available for Sales 1,446,633.4 1,600,254.64 1,555,299.53 1,454,003.01 1,406,353.34
Less: Finished Goods Ending Bal. (578,653.36) (533,418.21) (388,824.88) (290,800.60) (281,270.670)
Sales
- The profit margin is the percentage of profit left over after all expenses have been paid.
The profitability of a product, service, or business is determined by the ratio of profits
earned to total sales receipts.
1,487,265.66/2,425,423.00
= 0.6%
Return on Investment
- Return on Investment (ROI) is a popular profitability metric for determining how well an
investment has done. The return on investment (ROI) is calculated by dividing the
investment's net profit (or loss) by the investment's initial cost or outlay.
1,487,265.66/2,269,012.00
= 0.6%
Payback Period
- Simply put, it is a method for calculating the time required to recoup investment losses
through successive cash inflows. This aids in determining how long it will take to recoup
the project's initial cash outlay.
= 912,148.52/2,425,423.00
= 1*12
= 12 months
SOCIO-ECONOMIC
This chapter tackles the viability of the proposed business in terms of its effect on the
social and economic condition of the community and its government.
The owner will pay taxes to the Municipality of Urdaneta. These taxes will create funds
to build the government projects like different infrastructures, public services, education etc. The
proposed business can also build relationships with the suppliers and improve the municipality’s
tourism that can further develop the image of Sual and the quality of product.
Employment Generation