Business LECTURE 10
Business LECTURE 10
Business LECTURE 10
Introduction to Business
Lecture 10
• Engagement
• Satisfaction
• Commitment
• Rootedness
Classical Theories of Motivation
• Taylor’s Scientific Management
• The Hawthorne Studies and the “Hawthorne
Effect”
• Maslow’s Hierarchy of Needs
• Theory X and Theory Y
• Herzberg’s Two Factors
• McClelland’s Three Needs
Taylor’s Scientific Management
Taylor is credited with developing scientific
management, an approach that sought to
improve employee efficiency through the
scientific study of work. In addition to
analyzing work and business processes in
order to develop better methods, Taylor
popularized financial incentives for good
performance.
The Hawthorne Studies and The
“Hawthorne Effect”
Between 1924 and 1932, a series of pioneering
studies in employee motivation and
productivity were conducted at the Hawthorne
Works of the Western Electric Company in
Chicago. The Hawthorne studies are intriguing
both for what they uncovered and as an
example of how management ideas can get
oversimplified and misunderstood over the
course of time.
Hawthorne effect
Theory X
A managerial assumption that employees are
irresponsible, are unambitious, and dislike
work and that managers must use force,
control, or threats to motivate them.
Theory X and Theory Y
Theory Y
A managerial assumption that employees enjoy
meaningful work, are naturally committed to
certain goals, are capable of creativity, and
seek out responsibility under the right
conditions.
Herzberg’s Two Factors
In Herzberg’s two-factor theory, so-called
hygiene factors are associated with
dissatisfying experiences, and motivators are
associated with satisfying experiences.
Hygiene factors are mostly extrinsic and include
working conditions, company policies, pay, and
job security. Motivators tend to be intrinsic and
include achievement, recognition, responsibility,
and other personally rewarding factors.
McСlelland’s Three Needs
McClelland’s model highlights the need for
power (having—and demonstrating—control
over others), the need for affiliation (being
accepted by others and having opportunities
for social interaction), and the need for
achievement (attaining personally meaningful
goals).
Contemporary Models:
• Expectancy Theory
• Equity Theory
• Goal-Setting Theory
Expectancy Theory
The idea that the effort employees put into
their work depends on expectations about their
own ability to perform, expectations about
likely rewards, and the attractiveness of those
rewards.
Equity Theory
Equity theory suggests that employee
satisfaction depends on the perceived ratio of
inputs to outputs.
Goal-Setting Theory
Goal-setting theory, the idea that carefully
designed goals can motivate employees to
higher performance, is one of the most
important contemporary theories of
motivation.
The Job Characteristics Model
A model suggesting that five core job
dimensions influence three critical
psychological states that determine motivation,
performance, and other outcomes.
Five Core Job Dimensions
• Skill variety
• Task identity
• Task significance
• Autonomy
• Feedback
Three Critical Psychological
States
• Experienced meaningfulness of the work
• Experienced responsibility for results
• Knowledge of actual results
Reinforcement Theory
A motivational approach based on the idea that
managers can motivate employees by
influencing their behaviors with positive and
negative reinforcement.
Positive Reinforcement