Dimensions of Mass Communication

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DIMENSIONS OF MASS

COMMUNICATION
Advantages of Mass Media

• Giving Voice to the Voiceless


Mass media plays an essential role in shining the spotlight on the masses as the
general public can express their views and opinions freely. This way, it becomes the
voice of the voiceless thus giving the right platform for the people to use their right
to express freely.
• Effective and Wider Communication
It is through different types of mass media from social media to the digital
platforms that the world has transformed into a global village. This way, mass
communication has become useful for the people, businesses, governments and the
whole world to stay connected with each other.
Advantages of Mass Media
• Diffusion of Diverse Cultures
Mass media also plays a colossal part in spreading arts and cultures to every nook
and corner of the world. With the help of the internet, anyone can learn a new
language, know about a different culture or even travel the whole world without
physically going from one place to another.
• Encyclopaedia of Information
The internet is truly a massive open source of information and different types of
mass media from search engine platforms to social media platforms and learning
websites play a greater role in helping anyone learn anything anywhere.
Print Media
• The print media has its Genesis in the invention of alphabets, which took place
around. 800 BC, 24 alphabets were invented by Phoenicians followed by an
addition of two more Alphabets by Romans. The same set of alphabets is being
used by the mankind since last over 2800 years,
• The second major turning point towards the beginning of newspaper was the
invention of paper in ad 100 by the Chinese. It took about a thousand years before
paper was widely used in Europe
• The third Milestone can rightly be the invention of printing press by Gutenberg in
year 1450. This gave a big boost to the printed newspaper in the context of its
circulation. Its availability to the Common Man and numerous other technological
developments. The development in means of acquiring information and delivery
proved to be a turning point in the evolution of newspaper
• Thereafter we find that newspaper continue to remain the part and parcel of
advancing, human civilization, its role in making democracy, a popular form of the
government cannot be ignored.
• Today, the newspaper provide an important channel for information education
and entertainment.
• It also act as a link between the rulers and the people, which is of Paramount
importance for the functional democracy in the process.
• It has become a huge corporate setup which functions according to its own
political economy Dynamics.
Defining features of newspaper.
• Diverse content
• Conveniently packaged
• Contain more local news
• Serve as historical record
• A link between rulers and ruled
• Watchdog role
• Newspaper are timely
• Newspaper can be read at any available time.
• The content read in newspapers, stays in memory for a longer period of Time
• Medium of advertisement and thus promote business.
Defining features of books
• Books are less popular medium of mass media. The arrival on internet, has further
eroded, its popularity have great greater social impact in during mass media
• types of newspaper are broadsheet and tabloid
• production of newspaper :Newspaper is organized under a publisher, who is
overall in charge of entire operation of the newspaper under him.
• The Departments are organized, as editor, editorial writers, and business
manager. Production manager.
Defining features of magazine
• Serve specialized audiences,
• Social cultural economic political magazine,
• Serve different taste and also varied expertise can influence social trends.
• Portable
• Attractive Packaging compared to the newspaper.
• It has more life.
Advantages and disadvantages of print
media

Static message
Relative to television and radio which deliver fleeting messages, print media, allow
you to present static messages to your audience. This means that it if you attract
the attention of readers, you can lay out effective copy that, informs them about
your brand or persuades them to buy especially newspaper and magazine. You can
explain your products benefits, your Ad Can feature a combination of both copy and
visuals. In some cases readers, get multiple exposure to your ad.
Audience interest
Audience interest is a critical strength of the traditional print media readers,
typically elected to purchase and read newspapers and magazines and often have
interest in ads that closely related to the mediums topic.
Local newspaper readers, for instance, usually, take note of messages and
promotions from local businesses.
Magazine readers will often take interest in messages related to the magazine
theme. For example, Fitness Magazine, readers by thoroughly review and analyse
an ad for fitness equipment.
Clutter
Add clutter is a challenge in many media, but especially, with print media, a typical local or
Regional paper holds 100 of ads including classifieds. Magazine continue to get thicker but
mainly because Publishers sell more ad space to cover rising print cost. Metropolitan areas are
often cluttered with Billboards and signs. So it's easy for message to get lost.
Audience limitations
newspaper are most useful for Geographic segmentation, especially for local companies
magazine offer a highly selective and efficient medium, but neither can deliver the same reach
normally available through TV .
Newspaper usually have broad demographic readership making efficient targeting of a niche
audience difficult.
Magazines while more focused have limited reach because there are so many Publications for
readers to choose from.
Advantages - disadvantages of online
newspaper
Advantages
• The biggest advantages of e-paper has to be that it report news a lot faster than
regular newspaper. As opposed to this regular newspaper have a time limit for
news which gets reported in every single paper they publish.
• Another advantage of e-paper is that they are updated regularly. While Standard
newspaper are usually published once or maximum twice a day.
• One advantage of e-paper over regular newspaper, is that it saves A lot of time
and money. These newspapers don't need to be printed and there is no need for
anyone to deliver them, either. They are just published online and anyone from the
world can view them with a few simple clicks of the mouse.
Advantages
• E-papers are good for environment as there is no waste being created here as regular
newspaper, require paper In order to be printed.
• It is free.
• It can add video elements.
• It can be shared easily.
• It allows opening additional websites for more information on the subject
Disadvantages
• Future is uncertain because ad revenue is low compared to front writing quality is
often for contains more native content and other trickery stories that are spicy
rank higher than the real news online.
• Ads are annoying.
• Stories can be stolen by other websites.
Electronic media:
• Electronic media helps in easy communication to connect people from far end to
other end.
• definition – Electronic media is the media that one can share on any electronic
device for the audiences viewing, unlike static media (Printing) electronic media is
broadcasted to the wider community.
• Examples of Electronic media are things such as the television the radio, or the
world wide internet.
Different Electronic media types
• Television is one of the most used Electronic media devices because
franchises can pay for advertisements to show millions of people, thus
bringing in more business for the franchise owner.
• The Radio is similar but does not give the audience visuals, just sound. This
method of Electronic media can be effective and much more affordable
than Television but does not engage the listeners as much as visual ads.
• The Internet is one of the most profitable Electronic media devices, with a
single click of a button ads will fill the webpage and is definite to catch a
few glimpses for fellow web surfers. This not only spreads through
Electronic media but can profit the creator of the web page throughout
time.
Advantages of Electronic Media
• Education: In many areas people get educated through the media where they get
to learn many things from media about the politics, outside environment, etc.
• Information: People are not blinded now. They have more than the information
they need. Media like television is a good source for the people to get information
regarding anything that would otherwise be very difficult to attain.
Digital media
Digital media means any communication media that operate with the use of any of
various encoded machine-readable data formats. Digital media can be created,
viewed, distributed, modified, listened to, and preserved on a digital electronics
device.
digital media refers to mediums of digitized information broadcast to us through a
screen and/or a speaker. This also includes text, audio, video, and graphics that are
transmitted over the internet for viewing or listening to on the internet.
Digital means of communication like messaging apps are surging in popularity all
over the world. Chat apps help users connect with family and friends more easily,
effectively, and even for free. This is also true of businesses: they use digital
communication to connect with partners and clients all over the world.

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