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    TATA

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    sonusinghmotivation12
    Tata Motors is an Indian automotive manufacturing company founded in 1945. It is headquartered in Mumbai and its current chairman is Natarajan Chandrasekaran. In 2022, Tata Motors had a market share of 14% in India, generating revenue of Rs. 69,202.76 crore, up 47% from the previous year. A key turning point was in 2008-2014 when Tata Motors took advantage of the global recession to purchase Jaguar and Land Rover, helping boost its profits in subsequent years. However, issues like increased tariffs in China and Europe along with the 2020 Covid-19 lockdown impacted revenues. Looking ahead, opportunities exist in electric vehicles, acquisitions and

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    TATA

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    sonusinghmotivation12
    26 views11 pages
    Tata Motors is an Indian automotive manufacturing company founded in 1945. It is headquartered in Mumbai and its current chairman is Natarajan Chandrasekaran. In 2022, Tata Motors had a market share of 14% in India, generating revenue of Rs. 69,202.76 crore, up 47% from the previous year. A key turning point was in 2008-2014 when Tata Motors took advantage of the global recession to purchase Jaguar and Land Rover, helping boost its profits in subsequent years. However, issues like increased tariffs in China and Europe along with the 2020 Covid-19 lockdown impacted revenues. Looking ahead, opportunities exist in electric vehicles, acquisitions and

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    Tata Motors is an Indian automotive manufacturing company founded in 1945. It is headquartered in Mumbai and its current chairman is Natarajan Chandrasekaran. In 2022, Tata Motors had a market share of 14% in India, generating revenue of Rs. 69,202.76 crore, up 47% from the previous year. A key turning point was in 2008-2014 when Tata Motors took advantage of the global recession to purchase Jaguar and Land Rover, helping boost its profits in subsequent years. However, issues like increased tariffs in China and Europe along with the 2020 Covid-19 lockdown impacted revenues. Looking ahead, opportunities exist in electric vehicles, acquisitions and

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    26 views11 pages

    TATA

    Uploaded by

    sonusinghmotivation12
    Tata Motors is an Indian automotive manufacturing company founded in 1945. It is headquartered in Mumbai and its current chairman is Natarajan Chandrasekaran. In 2022, Tata Motors had a market share of 14% in India, generating revenue of Rs. 69,202.76 crore, up 47% from the previous year. A key turning point was in 2008-2014 when Tata Motors took advantage of the global recession to purchase Jaguar and Land Rover, helping boost its profits in subsequent years. However, issues like increased tariffs in China and Europe along with the 2020 Covid-19 lockdown impacted revenues. Looking ahead, opportunities exist in electric vehicles, acquisitions and

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    TATA MOTORS.

    LTD

    PRSENTED BY:- NAVEEN KUMAR


    INTRODUCTION
    • Tata Motors Limited is an Indian multinational automotive manufacturing
    company.
    • It is one of the essential part of TATA Group.
    • It is founded in 1945 by Jamsetji tata.
    • Headquartered in Mumbai, India.
    • Its current chairman is Mr Natarajan Chandrasekaran.
    • Current Market share Market share
    REVENUE others
    18%

    Maruti
    69,202.76 Mahindra Maruti Hyundai
    7% 45% Tata
    47,263.68 47,031.47 Mahindra
    43,928.17 others

    Tata
    14%

    2022 2021 2020 2019 Hyundai


    15%
    REVENUE
    History
    • The company was founded in 1945 as Tata Engineering and
    Locomotive Company (TELCO).
    • It manufactured its first commercial vehicle in 1954, in
    collaboration with Daimler-Benz AG.
    • Tata Motors entered the passenger vehicle market in 1988, and
    launched its first indigenously developed cars Indica and Safari
    in 1998.
    Turning points
    Total Income From Operations
    80000

    70000

    60000

    50000

    40000

    30000

    20000

    10000

    0
    1998 1999 2000 2003 2004 2005 2006 2007 2008 2009 20010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

    Total Income From Operations


    1998-1999
    • In 1999 Ratan tata wants to sell out tata motors due to low sales and
    a decline in revenue
    • Why?
    • Centro car launched in 1998
    • Maruti 800 huge market share
    • Quality issue
    • Ratan tata went to the USA for the sale of Tata motors to Bill I will do
    a favour
    but he felt humiliated in a meeting and decided not to sell it. by
    buying
    this
    compan
    y
    2008-2014 (time to revenge)

    • Global recession hitted in 2008 to various company in which ford is


    one of them.
    • Tata motors took it as an opportunity and bought Jaguar and Land
    Rover at 10000cror .

    • After purchasing it, Tata did research and development in Jaguar,


    Landrover, and tata sumo and earned a good profit in the Indian
    market as well as in the Global market.
    2019-2020
    • 60% to 70% revenue of tata came from Jaguar and Land Rover and its main
    business is in China(33%) and Europe.
    • But three big event was held.
    • First Chine increased the tariff on cars by around 25% in 2014, then tata did a
    joint venture with cherry automobile and earned a good profit, but due to
    technical and mechanical problems in the cars, they called back 1,06,000
    vehicles.
    • Second European country increased the taxes on diesel vehicles, to enhance
    the use of Electric vehicles. So they sold out cars on discount and they faced
    looses in EU.
    • Third March 2020 covid-19 lockdown.
    SWOT
    Strength
    • Removed old vehicles from the Market and did research innovation and
    focused on safety. Introduced new vehicles like NAXON, PUNCH, etc.
    • Vertical integration optimum utilization of resources (Software – TCS,
    Battery-tata chemicals), etc.
    • Proactive approach decides to enter into the electric vehicle market.
    • 82% Market share of EV.
    • Make in India and made in India (Kashmir solidarity day).
    Weakness
    • High price
    • Limited presence
    • Greater operational const.
    Opportunity
    • Maruti chief RC Bhargava said not to enter into EV till 2025, NENO EV.
    • Supply and Chain service.
    • Digital marketing
    • Acquisition, merger, joint venturing.
    Threats
    • Competitors.
    • Price
    • Innovation of competitiors.
    •

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