Mil 1 - Ntroduction To Media and Information Literacy

BATANGAS EASTERN COLLEGES
MALIGAYANG ARAW!
I AM YOUR TEACHER
SIR AR-
AR
SIR AR-AR
MEDIA AND INFORMATION LITERACY (MIL)
INTRODUCTION TO
MIL
• Media Literacy, Information

Literacy, and Digital Literacy
LEARNING OBJECTIVES:
AT THE END OF THIS TOPIC, I CAN:
1. Describe how communication is affected by media and information

2. Identify the similarities and differences of media literacy, information
literacy, and technology literacy.
3. Editorialize the value of being a media and information literate
individual.
4. Identify characteristics/ describes a responsible uses and competent
producers of media and information.
I.INTRODUCTION TO MEDIA AND INFORMATION
LITERACY
A- Communication
1. Definitions
2. Basic Types
3. Elements TOPIC
4. Communication Models OUTLINE
B. How Media and Information Affect
Communication
• What is communication?
• Why do we communicate?
• How do we communicate?
FORMATIVE
ASSESSMENT
• The act or process of using words, sounds,
signs, or behaviors to express or exchange
information or to express your ideas,
thoughts, feelings, etc., to someone else.
WHAT IS
• The exchange of information and the
Communicati
expression of feeling that can result in on?
understanding
2 TYPES
OF
COMMUNICATIO
N?
MAJOR ELEMENTS
OF COMMUNICATION
PROCESS
1. Source- the source is the person (or thing) attempting to share
information.
2. Message- it is simply the information you want to

communicate.
3. Encoding- it is the process of assembling the message into a

representative design with the objective of ensuring that the
receiver can comprehend it.
4. Channel- an encoded message is conveyed by the source

through a channel.
5. Decoding- this is where listening, and reading
directions carefully, makes its claim to fame.
6. Receiver- ultimately, the message is delivered to

the receiver.
7. Feedback- a better word might be “reaction” or

“responses.”
COMMUNICATION
MODELS
1. TRANSMISSION MODEL
✔Laswell’s Communication Model
✔ Shannon and Weaver’s
Communication Model
2. RITUAL OR EXPRESSIVE MODEL
3. PUBLICITY MODEL
MODELS
4. RECEPTION MODEL OF
COMMUNICATION
THE Transmission
MODELS
This model is relatively straightforward and tells you

what communication originates from someone and
their message flows through a channel and that LASWELL’S
someone on the other end receives the message with MODEL OF
a corresponding effect. COMMUNICATION
THE Transmission
MODELS
It incorporates the concept of noise

SHANNON AND WEAVER’S
that refers to anything that MODEL OF
interferes with the message. COMMUNICATION
THE Ritual or Expressive
MODEL
The communication happens

due to the need to share
understanding and emotions.
THE Publicity MODEL
This model explains that

communication involves audiences
THE Reception MODEL
In this model, you come to understand

communication as an open process,
which means that messages sent and
received are open to various
interpretations based on context and the
culture of the receiver. MODELS OF
COMMUNICATION
COMMUNICATION
SKILLS
1. Knowledge
Familiarity with the subject of the message makes the communicated message
have its effect more. Knowledge on the subject matter makes the
communicator send the message effectively.
2. Social Systems
Values, beliefs, laws, rules, religion and many other social factors affect the
sender’s way of communicating the message. It creates difference in the
generation of message. Place and situation also fall under social systems.
3. Culture
Cultural differences make messages different. A person from one culture might
find something offensive which is very much accepted in another culture.
HOW MEDIA AND
INFORMATION DIFFER
WITH EACH OTHER?
Media- is the plural form of medium, which (broadly
speaking) describes any channel of communication. This can
include anything from printed paper to digital data, and
encompasses art, news, educational content and numerous
other forms of information.
Information- the communication or reception of

knowledge or intelligence
SIMILARITIES AND
DIFFERENCES
MEDIA LITERACY, INFORMATION
LITERACY, AND TECHNOLOGY
LITERACY
Media Literacy
The ability to access, analyze, evaluate, and create media in a variety of forms.
It aims to empower citizens by providing them with the competencies
(knowledge and skills) necessary to engage with traditional media and new
technologies.
Information Literacy
The ability to recognize when information is needed, and to locate, evaluate,
and effectively communicate information in its various formats.
Technology (Digital) Literacy

The ability of an individual, either working independently or with others, to
responsibly, appropriately, and effectively use technological tools. Using these
tools an individual can access, manage, integrate, evaluate, create and
communicate information.
ACTIVITY
- SELF-REFLECTION
Which among these models do you think
describes your communication habits or
patterns the most? Why do you say so?
Share a most recent example that
illustrates your point.
AS A STUDENT, WHAT BEC VALUES CAN YOU APPLY
ON THIS LESSON? WHY?

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BATANGAS EASTERN COLLEGES

• Media Literacy, Information

1. Describe how communication is affected by media and information

2. Message- it is simply the information you want to

3. Encoding- it is the process of assembling the message into a

4. Channel- an encoded message is conveyed by the source

6. Receiver- ultimately, the message is delivered to

7. Feedback- a better word might be “reaction” or

2. RITUAL OR EXPRESSIVE MODEL

This model is relatively straightforward and tells you

It incorporates the concept of noise

The communication happens

This model explains that

In this model, you come to understand

Information- the communication or reception of

Technology (Digital) Literacy

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