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    Chapter 7

    Uploaded by

    Vince Quitor Gumban

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    © All Rights Reserved
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    Chapter 7

    Uploaded by

    Vince Quitor Gumban
    10 views14 pages

    Original Title

    CHAPTER-7

    Copyright

    © © All Rights Reserved

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    Copyright:

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    Download as pptx, pdf, or txt
    10 views14 pages

    Chapter 7

    Uploaded by

    Vince Quitor Gumban

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 14

    CHAPTER 7: IMAGING

    AND DESIGN FOR SOCIAL


    IMPACT
    The graphic design concepts are almost like building blocks. Each
    layer is on top of each other before you have the base to create
    something unbelievable — whether you're creating a logo, a
    website, or a unique picture. The basic principles of graphic design
    comes with different fundamentals to consider. In this CHAPTER,
    we will explore some of it for us to be able to create a good design.
    Lesson 1: Graphic Design Fundamentals

     Objectives
     At the end of this CHAPTER, you should be able to:
     Understand the basic concepts like colors, typography, images;
     Understand the principles and techniques of design using applications
    (whether open source or proprietary) to develop contents for social
    campaigns; and
     Discuss the importance of having a good design to communicate
    visually.
    What is Graphic Design?

     Graphic Design is a process in which we use


    typography, images, colors, icons and other
    illustrations to communicate visually.
    The basic elements of graphic design are
    the following:

    Lines
     Shapes
     Texture
     Balance
     Form
    A line is a kind of shape which connects two or more points.
    It is also considered as one of the essential element of
    graphic design. Lines can be thick, thin, curved, or jagged.

    Figure 1: shows the different styles of a line.


     Thick Line
     Thin Line
     Curved Line
     Jagged Line

     Lines can be used and commonly found in drawings or illustrations, textures or


    patterns, as well as on text composition – whether to give emphasis, divide or
    organize content, or to guide the viewer’s eye. Impacts on lines also differs based
    on their attributes.
    These attributes include:
    Weight Texture
    Color Style

    Figure 2 Lines used in patterns


    A shape is a two-dimensional external boundary of
    an object. Any object outline that has height and
    width can be considered as a shape. Together with
    lines, they form the foundation of your design.
    There are two (2) major categories of shapes in design:
     • Geometric – these are regular and mathematical shapes.
     • Organic – these are freeform shapes.
    Figure 3 Example of geometric and freeform shapes
    Shapes can be used in organizing or dividing contents, create
    illustrations, and in adding interest to one’s work/design.
     Figure 4 Using shapes in a poster design
    A form is a three-dimensional shape. Shadows, perspective, depth, and
    sometimes texture creates a form. Without these attributes, a form is just
    a shape or series of shapes. Plain images/objects and flat designs can be
    enhanced by adding shadows or lightings to create an illusion of a form. It
    also gives the object a sense of place.

    Figure 5 shows that a ball, if you make it two-dimensional is just a


    circle.
    Texture refers to the physical quality of the surface of an object
    in an artwork or design. It also refers to how an object look or
    feels like. An object might be smooth, rough, shiny, hard, or soft.
    It can be in 3D (real texture) or 2D (visual texture). Texture adds
    depth and visual interest to the flat images or objects.
    Texture can be used for:
     Establishing visual value or a focal point in an artwork.
     Having contrast within a design
     Making an artwork visually balanced.
    Figure 6 Real texture (left) and visual texture
    Visual balance is the creation of visual equilibrium by relating
    elements such as line, shape, color, space or form in terms of their
    visual weight. Basically, there are two kinds of visual balance:

     Symmetrical balance. From the name itself, symmetrical balance, which


    includes radial symmetry is when both two sides of a piece are equal. If
    you fold your artwork or piece into two or if you put an imaginary line
    between your artwork, each half is identical or visually similar to the other
    half.
    Asymmetrical balance. Both sides of your composition does not contain
    the same elements but contain almost the same visual weight.

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