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COST-VOLUME-PROFIT

RELATIONSHIPS
Chapter 4

Chapter 11: Strategic Leadership


Brief outline

1. Learning objectives
2. Introduction
3. Accountant’s and economist’s models
4. Break-even analysis
5. Sensitivity analysis
6. Break-even analysis with multiple
products
7. CVP analysis assumptions and
limitations
8. Link to other chapters
1 Learning objectives

Discuss the purpose and usefulness of CVP analysis

Explain how changes in activity levels, variable costs, fixed costs and selling
price impact on an organisation’s contribution margin and profit

Understand the differences between the economist’s and accountant’s models of


CVP analysis

Calculate the break-even point using net profit formula, contribution margin
formula or break-even chart

Apply CVP analysis to ‘what-if’ scenarios

Apply CVP analysis to multiple products/services and explain the impact of


changes in sales mix on contribution margin and profit

Explain the limitations of CVP analysis


2 Introduction

Cost-volume-
Impact of cost profit (CVP)
behaviour, analysis
production levels considers the CVP is a useful
and sales interrelationship short-term
volumes on between activity planning tool
organisations’ levels, costs and
profit an organisation’s
profit
3 Accountant’s and economist’s
models

Economist’s model
• Recognises that the rate of change in
total costs and total revenues is unlikely
to remain constant as volumes change
Accountant’s model
• Assumes a constant rate of change in
total costs and total revenues with
volume changes (linear relationship)
3.1 Economists’ model

Total cost changes:

Excess of
Up to optimum
Low production optimum
production level:
levels: steeper production level:
flatter cost rises
cost rises due to steeper cost rises
due to efficiencies
inefficiencies (no due to
(previously
economies of bottlenecks/break-
unutilised
scale) downs/managing
capacity)
complexity
3.1 Economists’ model (continued)
3.2 Accountants’ model

Selling price per unit, variable cost per unit and total
fixed cost remain constant

Linear relationship between levels of activity, total


revenue and total cost
3.2 Accountants’ model (continued)
3.2 Accountants’ model (continued)

Advantage: simple and easy to apply

Disadvantage: does not provide accurate results across all


possible activity ranges, because in reality fixed costs increase
stepwise and sales volume varies with selling price changes

Consider results only in relevant range to utilise advantage and


obtain accurate results

• Relevant range is the range of activity over which cost and


revenue behaviour assumptions remain valid
3.2 Accountants’ model (continued)
3.2 Accountants’ model (continued)

Variable costing approach should be


applied for CVP analysis
• CVP analysis is a decision-making tool
• Fixed costs are mostly irrelevant in short-term
decision-making and should therefore be
ignored
• VC approach treats fixed costs as period costs,
therefore break-even point is not additionally
affected by differences between production and
sales levels (only one break-even point exists)
4 Break-even analysis
Most common
application of CVP
analysis
Variable costing splits
fixed and variable cost
element
CVP analysis assumes
volume is the only
revenue and cost driver

Break-even point is • Neither profit nor loss is made


the level of activity • Total sales equal total costs
where

• Profit formula
Methods to compute • Contribution margin formula
break-even point:
• Break-even chart
4.1 Profit formula

P = SPx – (FC + VCx)


• P = profit
• SP = selling price per unit
• x = number of units sold
• FC = total fixed costs per
annum
• VC = variable costs per unit
4.1 Profit formula (continued)
4.1 Profit formula (continued)

Solution:
Profit should be 0
0 = 2 500x – (750 000 + 1 000x)
1 500x = 750 000
x = 500
4.2 Contribution margin formula

Contribution = selling price – variable cost

Contribution margin ratio = contribution / selling price

Break-even point occurs when total contribution equals


total fixed cost

Break-even units = total fixed costs / contribution per


unit

Break-even sales revenue = total fixed costs /


contribution margin ratio
4.2 Contribution margin formula
(continued)
4.2 Contribution margin formula
(continued)
Solution:
Contribution margin ratio = R1 500 / R2 500 = 0,6

Break-even sales value = R750 000 / 0,6 = R1 250 000

Break-even point = R750 000 / R1 500 = 500

Break-even sales value = 500 x R2 500 = R1 250 000


4.3 Break-even chart
Depicts break-even point graphically

Least accurate method


5 Sensitivity analysis

Sensitivity analysis indicates how sensitive one variable is to


changes in another variable in the same model

‘What-if’ analysis

• Consider alternative courses of action


Allows • Make more informed decisions
managers • Recognise that all decisions are subject to a degree of
to: uncertainty and risk

• Amount of profit given level of activity


Common • Target profits
forms of • Margin of safety
sensitivity • Additional sales volume required to cover additional costs
analysis: • Reduction on selling price to increase sales volume
5.1 Amount of profit given level
of activity

The profit for any given level Easiest to use profit


of activity within the relevant formula:
range can be computed, • P = SPx – (FC + VCx)
given the selling price,
variable costs and fixed cost
5.2 Target profits

Then, given the


Use one of
other variable, the following
Firstly,
compute the formulae, to
determine
unit sales level solve for the
target profit or the selling unknown
price required variable:
to reach the
target
• Profit formula
• Contribution
margin formula
5.2 Target profits (continued)
5.2 Target profits (continued)

Solution 1: using the profit formula P = SPx – (FC + VCx)

150 000 = 2 500 – (750 000 + 1 000)


150 000 = 2 500 – 750 000 - 1 000
1 500 = 900 000
= 600

Therefore 600 lawnmowers need to be sold to make a


target profit of R150 000
5.2 Target profits (continued)

Solution 2: using the profit formula P = SPx – (FC + VCx)

450 000 = SP x 750 – (750 000 + 1 000 x 750)


450 000 = 750SP – 750 000 - 750 000
750SP = 1 950 000
SP = 2 600

Therefore a selling price of R2 600 per lawnmower will


need to be set
5.3 Margin of safety
Margin of safety is a measure of the extent to which the current
(or expected) level of sales can drop before a loss is incurred

Difference between expected sales and break-even sales

Shown as %, total sales value or number of units

Margin of safety(%) = current sales – break-even sales x 100


current sales

Margin of safety (units) = current sales volume – break-even sales


volume

Margin of safety (sales value) = current sales – break even sales


OR
= margin of safety units x SP p/u
5.3 Margin of safety (continued)
5.3 Margin of safety (continued)

Solution:
Margin of safety % = current sales – break-even sales x 100
current sales
= 750 – 500 x 100
750
= 33,3%
5.4 Additional sales volume to
cover additional costs
Computed to
determine whether
the increased costs
are warranted

Using one of the


following formulae, • Profit formula
(only use the
additional fixed
• Contribution
cost) and then margin formula
solve for
5.4 Additional sales volume to
cover additional costs (continued)
5.4 Additional sales volume to
cover additional costs (continued)

Solution (profit formula):


0 = 2 500x – (60 000 + 1 000x)
0 = 2 500x – 60 000 - 1 000x
1500x = 60 000
x = 40
5.5 Reduction in selling price to
increase sales volume
To determine whether the increase in
sales volume is sufficient to offset the
loss in sales revenue from the selling
price decrease

Aim is to obtain the selling price that


results in the greatest total contribution

Use one of the following • Profit formula


formulae to solve for the • Contribution margin formula
profit under the different
scenarios
5.5 Reduction in selling price to
increase sales volume (continued)
5.5 Reduction in selling price to
increase sales volume (continued)
Solution (contribution margin formula):

Fixed cost is constant in both cases and can therefore be


ignored

Total contribution = number of units x contribution per unit

Currently total contribution: = 750 x (2 500 – 1 000)


= 1 125 000
New total contribution: = 850 x (2 250 – 1 000)
= 1 062 500

Decreasing the selling price would decrease total contribution


(and therefore profit) by R62 500 and therefore should not be
implemented.
6 Break-even analysis with
multiple products
Each product has own break-even point as selling price and
cost structure differ

Common fixed costs are fixed costs that are not directly
attributable to products

Ways to deal with common fixed costs


• Allocate FC to products
• Arbitrary, therefore distorts decision-making
• Ignore FC
• May not be recovered, which is not sustainable in long term
• Conduct break-even analysis with sales mix and weighted-average unit
margin contribution
• Most commonly-used method
6.1 Sales mix and weighted-
average contribution margin

Sales mix is the proportion in which an organisation’s


products/services are sold/delivered

Compute weighted-average unit contribution margin


and then apply the contribution margin formula
• FC = individual FC + common FC

Break-even point changes with sales mix variations

• Accurate sales mix prediction is vital


6.1 Sales mix and weighted-average
contribution margin (continued)
6.1 Sales mix and weighted-average
contribution margin (continued)
Solution:
Break-even units = total FC / weighted average contribution margin
= (15 000 + 810 000) / [(3 x 1 150) + (2 x 1 500) + (1 x 150)]
= 750 units

Break-even point for each individual product:


• Product A: 750 x 3 / (3 + 2 + 1) = 375
• Product B: 750 x 2 / 6 = 250
• Product C: 750 x 1/6 = 125
7 CVP analysis assumptions
and limitations

A number of assumptions
They are crucial in
and limitations underlie
performing a valid and
CVP analysis (refer pages
reliable CVP analysis
94 -96 of the textbook)
8 Link to other chapters
Cost behaviour
classification to apply
CVP analysis
• Chapter 2: Cost classification

Often fixed costs are Usage of variable costing


irrelevant for short-term system is assumption
decision-making • Chapter 5: Absorption versus
• Chapter 10: Relevant costs for variable costing
decision-making

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