CORPORATE STORY

ON
TATA MOTORS

BY:-
MEMBER 1
MEMBER 2
MEMBER 3
MEMBER4
TEAM LEADER:-PRINCE KUMAR
 CONTENT
INTRODUCTION TO TATA GROUP COMPETITORS
INTRODUCTION TO TATA MOTORS MARKETING STRATEGIES
PURPOSE OF CHOOSING TATA MOTORS
S.W.O.T ANALYSIS
COMPANY VISION AND MISSION
TAGLINE H.R POLICIES
BUSINESS MIX FINANCE
REVENUE MIX C.S.R
CAR MAKING PROCESS BIBLIOGRAPHY
INTRODUCTION TO TATA GROUP:-

The Tata Group was founded as a private trading firm in 1868 by entrepreneur and philanthropist
JAMSETJI NUSSERWANJI TATA.

After Jamsetji’s death in 1904, his son Sir Dorab Tata took over as chair of the Tata Group. Under Dorab’s
leadership the group quickly diversified, venturing into a vast array of new industries, including steel
(1907), electricity (1910), education (1911), consumer goods (1917), and aviation (1932).

In 1938 Jehangir Ratanji Dadabhoy Tata (J.R.D.) took over the position. His continued expansion of
the company into new sectors—such as chemicals (1939), technology (1945), cosmetics (1952), marketing,
engineering, and manufacturing (1954), tea (1962), and software services (1968)—earned Tata Group
international recognition.

In 2007 Tata Steel completed the biggest corporate takeover by an Indian company when it acquired the
giant Anglo-Dutch steel manufacturer Corus Group.
INTRODUCTION TO TATA MOTORS:-
Tata Motors Limited is an Indian Multinational automotive company, headquartered in
Mumbai, and part of the Tata Group.

Tata Motors Limited [TML], is India’s largest automobile company which was incorporated in India in the year
1945 and is a leading global manufacturer of cars, utility vehicles, buses, trucks and Defence vehicles.

Tata Motors Limited[TML] is the second largest manufacturer of medium and heavy-duty trucks in south
Korea with best build quality and security and comfort features.

Tata Motors limited has auto manufacturing and vehicle plants in Jamshedpur, Pantnagar, Lucknow,
Sanand, Dharwad, and Pune in India

Tata motors limited entered in the Indian passenger market with the launch of tata
sierra in 1991
 PURPOSE OF
CHOOSING TATA
MOTORS
Tata Motors LIMITED:-
is the largest Indian automobile company by
revenues. It is present in all three commercial, passenger and
defense segments. In fact, it is the
world's 17th-largest motor vehicle manufacturing company,
fourth-largest truck manufacturer, and second-largest bus
manufacturer by volume.
The company has very strong values and it stands by its
'Leadership with Trust" motto.

Tata Motors is the only indigenous company which survived all

the turmoil from late 18th century till now.

The reason for its survival is its principle

Its a people company , it take care of people working in it. 8 hour
working culture is introduced by it.
 VISION AND MISSION OF
TATA MOTORS LIMITED:-

VISION
Most admired by our Customers, Employees,
Business partners and Shareholders for the
experience3 and the value they enjoy from Beign
with us.

MISSION

To be passionate in anticipating and providing the

best vehicles and experience that excite our
customers globally.
 TAGLINE:-

T
CONNECTING
ASPIRATIONS

Presentation title 7
 BUSINESS MIX:-

B
Presentation title 8
BUSINESS MIX
Image source: Tata mo
 CAR MAKING PROCESS

BLANKING PRESSING WELDING PAINTING MACHINING

VEHICLE ENGINE
DISPATCH ASSEMBLING
INSPECTION ASSEMBLING
COMPETITORS OF THE COMPANY
MARUTI SUZUKI

HYUNDA
I

HONDA
SKODA V/S
V/S

RENAULT
ARKETING STRATEGIES OF THE COMPANY
Tata motors limited was the first company in india which studied the consumer demand and respond to
it well.

Tata motors limited takes the complete control over the market by providing the right product to the
right person.

Tata motors launch tata Sierra for the higher class with heavy offroading features with the strong engine.

Tata motors launch tata indigo and tata indica for the middle class with affordable price with comfort
features with effective milage and low maintainance cost.
 S.W.O.T ANALYSIS

STRENGTH WEAKNESS OPPORTUNITIES THREATS

• India’s second largest car • High maintainance • CNG powered
manufacturer with strong vehicles • Strong market
brand value.
cost of its diesel
and petrol cars. competition.
• Prouduct with best build
• Expand its luxury
quality as compare to its • After sales and 14 segment • Supply chain
competitors. services. issue[semiconduc
• Expanding the tata tor shortage]
• Product have luxury car market across
features at affordable prices.
• Challenges with
jaguar land many nations. • Slowdown in
• First Indian company to rover[JLR]. demand for its
launch EV in market. • Offering the products.
highest EV range in
this price.
 HUMAN RESOURCE

HR
Presentation title 15
H.R POLICIES OF THE COMPANHY

WHISTLE BLOWER POLICY

RESPECT FOR HUMAN RIGHTS

HEALTH, SAFETY

ENVIRONMENTCOMPENSATION POLICY
 HUMAN RESOURCE STRUCTURE
BUSINESS H.R:-

WORK CLOSELY WITH LINE MANAGERS TO RUN ALL PEOPLE PROCESSES-

RECRUITMENT,LEARNING,PERFORMANCE,ENGAGEMENT.

PLANT H.R:-

BE IN CHARGE OF ALL PEOPLE-RELATED ACTIVITES AT THE PLANT,BE IT

RECRUTING,TRAINING,MANAGING CONTRACTORS,CAREER DEVELOPMENT,AND
STATUTORY COMPLIANCE.

CORPORATE H.R:-

HANDLE RECRUITMRNT,LEARNING,TALENT MANAGEMENT,ORGANIZATIONAL

DEVELOPMENT,PERFORMANCE MANAGEMENT,COMPENSATION AND BENEFIT,AND EMPLOYEE
RELATION ACROSS THE ORGANISATION .
 SELECTION
PROCESS:-
PREPARING SOURCING SCREENING

Everest Cantu

SELECTING HIRING ONBOARDING

Everest Cantu
 CSR ACTIVITIES:-

CSR
Presentation title 23
 AAROGYA:-FOR HEALTHIER
5LAKH+INDIA
HEALTHCARE
BENEFICIARIES
Aarogya is a community health
initiative aimed at combating
malnutrition in children aged zero to
six years. This programme provides
supplementary diets and supplements
to address the issue. Through
awareness sessions, antenatal and
postnatal services, we foster
behavioural changes in communities,
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particularly among young mothers
and parents. Additionally, we offer
curative health care services,
encompassing diagnosis, the provision
of generic medicines and consultations
to cater to the healthcare needs of the
communities we serve.
 VASUNDHARA:-FOR GREEN INDI
5.5LAKH+ TREES PLANTED
We strive to minimise our impact on the
environment through a range of green
initiatives like promotion of renewable
resources, creation of carbon sinks
through large-scale sapling plantation,
construction of water conservation
structures and building awareness among
the communities. We planted 90%
saplings of indigenous varieties and
Presentation title 25
worked towards maintaining the survival
rate as high as 90%. Through these
initiatives, we could convert numerous
locations into micro-habitats for diverse
varieties of flora and fauna. We strive to
sensitise people, especially younger
children about the environment
 KAUSHALYA:-FOR SKILLED INDI
28,896 BENEFICIARIES OF
SKILLED BASED
TRAINING
Kaushalya, our skill development
programme, targets unemployed youth,
offering training in auto trades, non-auto
trades, agriculture and allied activities.
With the ‘Learn and Earn’ model, students,
particularly those with an ITI/12th pass
background, undergo specialised training
for the automotive industry. After
completing their diplomas, they secure
Presentation title 26
employment with auto dealers, retail
networks, vendors and channel partners.
Additionally, our other initiatives involve
empowering community-based groups of
women and farmers, providing
opportunities for supplemental income
generation through agriculture.
THANK YOU