Premium CH 13 The Costs of Production

Download as pptx, pdf, or txt
Download as pptx, pdf, or txt
You are on page 1of 46

N.

GREGORY
MANKIW
PRINCIPLES OF

ECONOMICS
Eight Edition

13
CHAPTER
The Costs
of Production
Premium PowerPoint Slides by:
V. Andreea CHIRITESCU
Eastern Illinois University
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
1
management system for classroom use.
Total Revenue, Total Cost, Profit
• We assume that the firm’s goal is to
maximize profit.
Profit = Total revenue – Total cost

the amount a firm the market value of


receives from the the inputs a firm
sale of its output uses in production
TR = P×Q

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 2
management system for classroom use.
Costs: Explicit vs. Implicit
• ‘The cost of something is what you give up
to get it.’
• Explicit costs
– Require an outlay of money
• E.g., paying wages to workers.
• Implicit costs
– Do not require a cash outlay
• E.g., the opportunity cost of the owner’s time.
• Total cost = Explicit + Implicit costs
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 3
management system for classroom use.
Explicit vs. Implicit Costs: An Example
You need $100,000 to start your business. The
interest rate is 5%.
• Case 1: borrow $100,000
– explicit cost = $5000 interest on loan
• Case 2: use $40,000 of your savings,
borrow the other $60,000
– explicit cost = $3000 (5%) interest on the loan
– implicit cost = $2000 (5%) foregone interest you
could have earned on your $40,000.
In both cases, total (exp + imp) costs are $5000
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 4
management system for classroom use.
Economic Profit vs. Accounting Profit
• Accounting profit
=total revenue minus total explicit costs
• Economic profit
=total revenue minus total costs (including
explicit and implicit costs)
• Accounting profit ignores implicit costs,
so it’s higher than economic profit.

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 5
management system for classroom use.
Active Learning 2
Economic profit vs. accounting profit

The equilibrium rent on office space has just


increased by $500/month.
Determine the effects on accounting profit and
economic profit if:
a. you rent your office space
b. you own your office space

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 6
management system for classroom use.
Active Learning 2 Answers

The rent on office space increases $500/month.


a.You rent your office space.
• Explicit costs increase $500/month. Accounting
profit & economic profit each fall $500/month.
b.You own your office space.
• Explicit costs do not change, so accounting
profit does not change.
• Implicit costs increase $500/month (opp. cost
of using your space instead of renting it) so
economic profit falls by $500/month.
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 7
management system for classroom use.
Production Function
• Production function
– Relationship between
• Quantity of inputs used to make a good
• And the quantity of output of that good
– Gets flatter as production rises

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 8
management system for classroom use.
EXAMPLE 1: Farmer Jack
Example 1:
• Farmer Jack grows wheat.
• He has 5 acres of land (fixed resource).
• He can hire as many workers as he wants.
– The quantity of output produced varies with the
number of workers hired

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 9
management system for classroom use.
EXAMPLE 1: Farmer Jack’s Production Function

L Q 3,000
(no. of (bushels
workers) of wheat) 2,500

Quantity of output
0 0 2,000

1 1000 1,500

2 1800 1,000

3 2400 500

4 2800 0
0 1 2 3 4 5
5 3000
No. of workers
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use 10 12
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
Marginal Product
• Marginal product
– Increase in output that arises from an
additional unit of input
• Other inputs constant
– Slope of the production function
• Marginal product of labor, MPL
– MPL = ∆Q/∆L
– If Jack hires one more worker, his output
rises by the marginal product of labor.
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 11
management system for classroom use.
EXAMPLE 1: Total & Marginal Product

L Q
(no. of (bushels
MPL
workers) of wheat)

0 0
∆L = 1 ∆Q = 1000 1000
1 1000
∆L = 1 ∆Q = 800 800
2 1800
∆L = 1 ∆Q = 600 600
3 2400
∆L = 1 ∆Q = 400 400
4 2800
∆L = 1 ∆Q = 200 200
5 3000

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 12
management system for classroom use.
Diminishing MPL
• Diminishing marginal product
– Marginal product of an input declines as
the quantity of the input increases
– Production function gets flatter as more
inputs are being used:
• The slope of the production function
decreases

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 13
management system for classroom use.
EXAMPLE 1: MPL = Slope of Prod Function

L Q MPL
3,000 equals the
(no. of (bushels MPL slope of the
workers) of wheat) 2,500
production function.

Quantity of output
0 0 2,000
Notice that
1000
1 1000 MPL diminishes
1,500
800 as L increases.
2 1800 1,000
600 This explains why
3 2400 the
500 production
400 function gets flatter
4 2800 0
200 as L0 increases.
1 2 3 4 5
5 3000
No. of workers
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use 14 16
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
Why MPL Is Important
• ‘Rational people think at the margin’
• When Farmer Jack hires an extra worker
– His costs rise by the wage he pays the
worker
– His output rises by MPL
– Comparing them helps Jack decide
whether he should hire the worker.

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 15
management system for classroom use.
Why MPL Diminishes
• Farmer Jack’s output rises by a smaller
and smaller amount for each additional
worker. Why?
– As Jack adds workers, the average worker
has less land to work with and will be less
productive.
– In general, MPL diminishes as L rises
whether the fixed input is land or capital
(equipment, machines, etc.).

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 16
management system for classroom use.
EXAMPLE 1: Farmer Jack’s Costs

Farmer Jack must pay $1000 per month for


the land, regardless of how much wheat he
grows.
The market wage for a farm worker is $2000
per month.
• So Farmer Jack’s costs are related to how
much wheat he produces….

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 17
management system for classroom use.
EXAMPLE 1: Farmer Jack’s Costs

L Q
Cost of Cost of Total
(no. of (bushels
land labor cost
workers) of wheat)

0 0 $1,000 $0 $1,000

1 1000 $1,000 $2,000 $3,000

2 1800 $1,000 $4,000 $5,000

3 2400 $1,000 $6,000 $7,000

4 2800 $1,000 $8,000 $9,000


5 3000 $1,000 $10,000 $11,000

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 18
management system for classroom use.
EXAMPLE 1: Farmer Jack’s Total Cost Curve

$12,000
Q (bushels
Total Cost
of wheat) $9,000

0 $1,000

Total cost
$6,000
1000 $3,000

1800 $5,000 $3,000

2400 $7,000
$0
2800 $9,000 0 875 1750 2625 3500
Quantity of wheat
3000 $11,000
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use 19 21
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
Marginal Cost
• Marginal cost, MC
– Increase in total cost arising from an extra
unit of production
– Marginal cost = Change in total cost /
Change in quantity
– MC = ΔTC / ΔQ
– Increase in total cost
• From producing an additional unit of output

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 20
management system for classroom use.
EXAMPLE 1: Total and Marginal Cost

Q
Total Marginal
(bushels
Cost Cost (MC)
of wheat)

0 $1,000
∆Q = 1000 ∆TC = $2000 $2.00
1000 $3,000
∆Q = 800 ∆TC = $2000 $2.50
1800 $5,000
∆Q = 600 ∆TC = $2000 $3.33
2400 $7,000
∆Q = ∆TC = $2000 $5.00
400 2800 $9,000
∆Q = 200 ∆TC = $2000 $10.00
3000 $11,000

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 21
management system for classroom use.
EXAMPLE 1: The Marginal Cost Curve

$13

Q
(bushels TC MC $10
MC usually rises
of wheat) as Q rises,

Marginal Cost ($)


$8
as in this example.
0 $1,000
$2.00
1000 $3,000 $5
$2.50
1800 $5,000
$3
$3.33
2400 $7,000
$5.00 $0
2800 $9,000 0 750 1,500 2,250 3,000
$10.00 Q
3000 $11,000
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 22
Why MC Is Important
• Farmer Jack is rational and wants to
maximize his profit
– To increase profit, should he produce more
or less wheat?
• Farmer Jack needs to “think at the margin”
– If the cost of additional wheat (MC) is less
than the revenue he would get from selling
it, then Jack’s profits rise if he produces
more.

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 23
management system for classroom use.
Fixed and Variable Costs
• Fixed costs, FC, do not vary with the quantity
of output produced
– For Farmer Jack, FC = $1000 for his land
– Other examples: cost of equipment, loan
payments, rent
• Variable costs, VC, vary with the quantity of
output produced
• For Farmer Jack, VC = wages he pays workers
• Other example: cost of materials
• Total cost = Fixed cost + Variable cost
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 24
management system for classroom use.
EXAMPLE 2: Production Costs
• Our second example is more general,
applies to any type of firm producing any
good with any types of inputs.
– Calculate and graph TC knowing FC and VC
– Calculate and graph marginal and average costs
– Understand the relationship between marginal
cost and average cost

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 25
management system for classroom use.
ISO COST AND ISO QUANTS

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 26
management system for classroom use.
EXAMPLE 2: Costs: TC = FC + VC
$800 FC
Q FC VC TC $700 VC
TC
0 $100 $0 $100 $600
1 100 70 170 $500

Costs
2 100 120 220 $400
3 100 160 260
$300
4 100 210 310
$200
5 100 280 380
$100
6 100 380 480
$0
7 100 520 620 0 1 2 3 4 5 6 7
Q
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 27
EXAMPLE 2: Marginal Cost
$210
Recall, Marginal Cost (MC)
Q TC MC is the
$184change in total cost from
producing
$158 one more unit:
0 $100 ∆TC
$70 $131 MC =
1 170 ∆Q

Costs
50 $105
2 220
40 $79
3 260 Usually, MC rises as Q rises, due to
50 $53
diminishing marginal product.
4 310 $26
70 Sometimes (as here), MC falls before
5 380 rising.
$0
100 0 1 2 3 4 5 6 7
6 480 (In other examples, MC may be
140 constant.)
Q
7 620
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 28
EXAMPLE 2: Average Fixed Cost, AFC

$210
Q FC AFC Average fixed cost (AFC)
$184
is fixed cost divided by the
0 $100 n/a $158
quantity of output:
1 100 $100 $131
AFC
$105 = FC/Q

Costs
2 100 50
$79
3 100 33.33
$53 that AFC falls as Q rises:
Notice
4 100 25
The$26
firm is spreading its fixed
5 100 20
costs$0over a larger and larger
0 1 2 3 4 5 6 7
6 100 16.67 number of units.
Q
7 100 14.29

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 29
EXAMPLE 2: Average Variable Cost, AVC

$210
Q VC AVC Average variable cost
$184
(AVC)
0 $0 n/a $158
is variable cost divided by
1 70 $70 $131
the quantity of output:

Costs
$105
2 120 60 AVC = VC/Q
$79
3 160 53.33
As
$53
Q rises, AVC may fall
4 210 52.50 initially. In most cases, AVC
$26
5 280 56.00 will eventually rise as output
$0
6 380 63.33
rises.
0 1 2 3 4 5 6 7
Q
7 520 74.29
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 30
EXAMPLE 2: Average Total Cost

Q TC ATC AFC AVC Average total cost


(ATC) equals total cost
0 $100 n/a n/a n/a divided by the quantity
1 170 $170 $100 $70 of output:
2 220 110 50 60
ATC = TC/Q

3 260 86.67 33.33 53.33


Also,
4 310 77.50 25 52.50
5 380 76 20 56.00
ATC = AFC + AVC
6 480 80 16.67 63.33
7 620 88.57 14.29 74.29
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 31
management system for classroom use.
EXAMPLE 2: Average Total Cost, usually U-shaped

Usually,
$200 as in this example, the ATC
Q TC ATC curve
$175is U-shaped.
0 $100 n/a $150
1 170 $170 $125

Costs
2 220 110 $100

3 260 86.67 $75


As Q rises: initially, Eventually,
4 310 77.50 $50 falling AFC pulls ATC rising AVC pulls
Efficient
$25 scale:
down. ATC up.
5 380 76
The quantity that minimizes ATC.
$0
6 480 80
0 1 2 3 4 5 6 7
7 620 88.57 Efficient scale
Q

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 32
EXAMPLE 2: The Various Cost Curves Together

$200
$175
$150
ATC
$125

Costs
AVC
$100
AFC
MC $75
$50
$25
$0
0 1 2 3 4 5 6 7
Q
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 33
EXAMPLE 2: ATC and MC

When MC < ATC, $200 ATC


ATC is falling. MC
$175
$150
When MC > ATC,
$125
ATC is rising.

Costs
$100

The MC curve $75

crosses the ATC $50


curve $25
at the ATC curve’s $0
minimum. 0 1 2 3 4 5 6 7
Q
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use 34
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning
Active Learning 3 Calculating costs
Fill in the blank spaces of this table.
Q VC TC AFC AVC ATC MC
0 $50 n/a n/a n/a
$10
1 10 $10 $60.00
2 30 80
30
3 16.67 20 36.67
4 100 150 12.50 37.50
5 150 30
60
6 210 260 8.33 35 43.33
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 35
management system for classroom use.
Costs in the Short Run & Long Run
• Short run:
– Some inputs are fixed (e.g., factories, land)
– The costs of these inputs are FC
• Long run:
– All inputs are variable (e.g., firms can build more
factories or sell existing ones)
• In the long run
• ATC at any Q is cost per unit using the most
efficient mix of inputs for that Q (e.g., the factory
size with the lowest ATC)
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 36
management system for classroom use.
EXAMPLE 3: LRATC with 3 factory sizes

Firm can choose


Avg
from three factory
Total
sizes: S, M, L. Cost ATCS ATCM
ATCL
Each size has its
own SRATC curve.

The firm can change


to a different factory
size in the long run, Q
but not in the short
run.
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 37
EXAMPLE 3: LRATC with 3 factory sizes

To produce less than


QA, firm will choose Avg
size S in the long run.Total
Cost ATCS ATCM
To produce between ATCL
QA and QB, firm will
choose size M in the LRATC
long run.

To produce more than


QB, firm will choose Q
QA QB
size L in the long run.

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 38
A Typical LRATC Curve

In the real world,


factories come in ATC
many sizes, each
with its own SRATC LRATC
curve.

So a typical LRATC
curve looks like
this:
Q

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 39
How ATC Changes as
the Scale of Production Changes
Economies of scale:
ATC
ATC falls as Q
increases.
LRATC
Constant returns to
scale: ATC stays the
same as Q
increases.

Diseconomies of Q
scale: ATC rises as
Q increases.
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 40
Costs in Short and Long Run
• Economies of scale
– Long-run average total cost falls as the
quantity of output increases
• Increasing specialization among workers
• More common when Q is low
• Constant returns to scale
– Long-run average total cost stays the
same as the quantity of output changes

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 41
management system for classroom use.
Costs in Short and Long Run
• Diseconomies of scale
– Long-run average total cost rises as the
quantity of output increases
– Increasing coordination problems in large
organizations.
• E.g., management becomes stretched, can’t
control costs.
• More common when Q is high.

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 42
management system for classroom use.
Summary
• The goal of firms is to maximize profit, which
equals total revenue minus total cost.
• When analyzing a firm’s behavior, it is important
to include all the opportunity costs of production.
– Explicit: wages a firm pays its workers
– Implicit: wages the firm owner gives up by
working at the firm rather than taking another job
• Economic profit takes both explicit and implicit
costs into account, whereas accounting profit
considers only explicit costs.
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 43
management system for classroom use.
Summary
• A firm’s costs reflect its production process.
– Diminishing marginal product: production
function gets flatter as Q of an input increases
– Total-cost curve gets steeper as the quantity
produced rises.
• Firm’s total costs = fixed costs + variable costs.
– Fixed costs: do not change when the firm alters
the quantity of output produced.
– Variable costs: change when the firm alters the
quantity of output produced.

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 44
management system for classroom use.
Summary
• Average total cost is total cost divided by the
quantity of output.
• Marginal cost is the amount by which total cost
rises if output increases by 1 unit.
• Graph average total cost and marginal cost.
– Marginal cost rises with the quantity of output.
– Average total cost first falls as output increases
and then rises as output increases further.
– The marginal-cost curve always crosses the
average total-cost curve at the minimum of
average total cost
© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 45
management system for classroom use.
Summary
• A firm’s costs often depend on the time horizon
considered.
– In particular, many costs are fixed in the short
run but variable in the long run.
– As a result, when the firm changes its level of
production, average total cost may rise more in
the short run than in the long run.

© 2018 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use
as permitted in a license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning 46
management system for classroom use.

You might also like