Angela Presentation - UNZA THIRD YEAR
Angela Presentation - UNZA THIRD YEAR
Angela Presentation - UNZA THIRD YEAR
SCHOOL OF BUSINESS
Independent variable
Cash flow management
Budgeting
Good investment decisions
Literature review
LOGO
According to Boadi et al. (2020), SMEs with robust financial planning are better
positioned to anticipate and mitigate financial risks. Effective forecasting allows
SMEs to align their strategies with market conditions, thus enhancing their
sustainability (Koirala, 2021). However, many SMEs lack sophisticated forecasting
tools, which impairs their ability to plan effectively (Poudel & Duffy, 2022).
Research by Adeyemi and Olayemi (2021) indicates that SMEs with disciplined cash
flow practices experience fewer liquidity crises and have better financial stability.
Efficient management of receivables, payables, and inventory is essential for
maintaining positive cash flow (Jin & Hsu, 2023). However, SMEs often struggle with
cash flow due to irregular income and delayed payments from clients (Nguyen &
Simkin, 2022).
Studies such as those by Muriithi and Mwaura (2021) show that SMEs that
implement strict budgeting processes are more likely to control costs effectively
and improve profitability. Budgeting helps SMEs allocate resources efficiently and
avoid overspending (Tanaka et al., 2023). Despite this, many SMEs face challenges
in establishing and adhering to comprehensive budgets due to limited resources
and financial expertise (Johnson & Li, 2022
As noted by Smith and Miller (2020), SMEs that engage in regular financial reporting
are better equipped to make strategic decisions and attract investors. Financial
analysis tools, such as ratio analysis, help SMEs assess their operational efficiency
and financial stability (Wang & Zhang, 2021). Nonetheless, SMEs often encounter
difficulties in maintaining consistent and detailed financial records (Lee et al., 2022)
Methodology
LOGO
The study carried out was qualitative
It included a sample size of 10-15 marketers
The sampling done was random
The means of gathering information was done via
interview
LOGO