beauty products

All about the beauty
products
History of Cosmetics
Archeological studies of early human art have revealed that cosmetics and
beautification have been practiced as early as prehistoric times.
According to the Unknown Country website (2012), Scientists now have
evidence that Neanderthals wore body paint 50,000 years ago.
In addition, Lambert (2012) points out that ‘some iron age bodies found
preserved peat had manicured nails showing the upper class in Northern
Europe at that time were particular about their appearance’.
Furthermore, great civilizations, such as the Egyptians, Greeks, and the
Romans ‘…have used forms of cosmetics for centuries in religious rituals, to
enhance beauty, and to promote good health.
History of Cosmetics
According to the Cosmetic-Info website (2012), cosmetic usage throughout

history can be indicative of a civilization’s practical concerns, such as
protection from the sun; class system; or of its conventions of beauty.
Although there are various purposes for its use, they all share the same main
purpose: to beautify one’s self, be desirable to the outside world and improve
one’s body image and self-esteem.
In today’s modern culture, although makeup is used by both genders, it is
mainly associated and widely used by the female gender on a global scale.
There is no limit to the age one can apply make-up, yet it is accepted and
expected by society to be applied on a daily basis starting from the teenage
years.
reflected in online skincare
advertising in the Philippines and
Taiwan
 As mirrors of culture, advertisements are believed to reflect values relevant to

consumers. This research aims to examine whether the cultural values are reflected
in online skincare advertisements between countries with different cultural
influences and then further investigate what values consumers maintain and shift.
Content analyses of online skincare advertisements and in-depth interviews with
consumers in the Philippines and Taiwan were conducted in this study. The research
focused in particular on how slogan values, brand prominence, and product
prominence and context of online skincare advertisements can be manipulated in a
strategic way to pass on implicit messages to the receiver. The results highlight that
the notion of beauty in online skincare advertisements and the minds of consumers
is socially and culturally constructed and its meanings are maintained and changed
by social forces and globalized communication of advertising media.
Culture of beauty
The culture of beauty refers to the prevalent standard of physical

attractiveness as dictated by popular opinion. Beauty culture usually
focuses on certain features, primarily facial symmetry and low body
weight, some of which may be rooted in evolutionary biology. However,
the mainstream media plays a prominent role in what modern society
considers beautiful. Factors that influence the culture of beauty include
television, films, magazines, and advertisements. Mainstream ideals of
beauty are bound to the history of beauty itself and the use of cosmetics
throughout the ages. Since the late nineteenth century, cosmetic
companies have used mass-market appeal to persuade consumers,
especially females, to buy their products. Cosmetics quickly grew into a
billion-dollar industry, bombarding the mainstream media with its visions
of beauty and thereby shaping popular views.
How The Use Of Cosmetics In
Popular Culture Effect Our Daily
Life
 From the beginning of humankind, cosmetics have been widely

used for many purposes. From a sociological perspective, cosmetic
use reveals deep symbolism and external manipulation issues
 Throughout this piece, I refer to multiple scholarly references by

using number coding. You can also access the references at the
end of the article for detailed references. I also employ various
sociological concepts and theories that will deepen our perspective
on this issue.
About Skin Health
Clinical Dermatology
★ Pediatric Dermatology
Pediatric Dermatology involves the examination, diagnosis and
management of dermatological conditions in children, including infants
and neonates. Certain disorders only occur in the pediatric age group.
On the other hand, treatment of severe eczema, psoriasis or vitiligo in
this age group requires a different approach and greater care in
administering long term medication with the least complications.
★ Women’s Dermatology
This is not just in reference to the beauty and aesthetic needs of
my female patients. Vulvar (Genital) disease is the arena of the
dermatologist, and not the gynaecologist.
★ Skin Biopsy
This is a simple out-patient procedure which is performed within minutes.
A 3 or 4 mm piece of skin is excised using a punching device, under local
anesthetic injection. Skin Biopsies can help in diagnosis, screening as well
as monitoring treatment response.
★ Treatment of Warts
Depending on size, location, number and age of the patient, we treat warts
using topical medications and resins, oral medications, liquid nitrogen
freezing and/or laser ablation.
★ Keloids
Keloids are unusual, crab-like scars that form at the site of trauma (e.g.
acne scars, surgical scars, burn scars or ear piercings). Keloids may appear
spontaneously as well.
Aesthetic & Anti-ageing Medicine
★ Chemical Peels
Chemical Peels are excellent medical treatments which work for a wide range of
skin conditions. Dermatologists use it to treat age spots, freckles, pigmentation,
acne, comedones, dull and discolored skin, tanned skin, uneven skin tone, xantheslasma, sun
damage, and to treat the early signs of ageing. When the superficial layers of your skin are
peeled off, your skin responds by repairing and regenerating itself.
★ Laser Hair Removal
Long Term Laser Hair Reduction is the best treatment in the world to permanently
reduce facial and body hair. Newer technologies are safe and virtually painless.
More and more experienced and highly trained dermatologists are now switching to
the Diode laser, and moving away from the older Nd:YAG and IPL based hair removal
devices.
★ Botox
In the West, Botox leads the cosmetic dermatology industry, second only to
laser hair removal. And with good reason. Dermatologists believe that when
performed by an experienced and trained practitioner, Botox is actually among
the safest of all aesthetic treatments. The results are visible in a week, after a
single session, and lasts for 4-6 months.
★ Mole and Skin Tag Removal
‘Moles’ and ‘Beauty Spots’ are very broad terms. Some of them can be removed
easily and painlessly using lasers or radiofrequency ablation in a single
treatment. The laser vaporizes and zaps away the mole. Larger moles may have
to be treated in multiple sessions using lasers. Some may need plastic surgery
excision. Some are best left alone
Why the Philippines is a beauty
market to watch
The Philippines is evolving into a flourishing consumer market with a modern

retail landscape that’s a mix of local and international brands, sold both at local
community stores and high-end shopping malls. The Philippines’ beauty industry
holds huge growth potential, all thanks to a growing middle class and improved
logistics.
The country currently boasts a relatively young population with a median age of
just 24 in 2017, according to IndexMundi, demonstrating a different form of
consumerism that impacts both retail and product landscapes.
Meanwhile, the explosion of social media usage among consumers in the Philippines has exposed
them to beauty trends as well as educated them on product safety, all of which has translated into
sales and marketing opportunities for brands.
Local beauty brands are stepping up the game
Korean beauty has had a big influence on the Philippines’ beauty industry with
more and more local brands taking inspiration from K-beauty products. Locally
manufactured lip products, for instance, are incorporating K-beauty trends, with the
latest product innovations focusing on lip tints, lips oils and 2-in-1 lip and cheek
tints.
Local beauty brands offer these products at very competitive prices to cater to lower-income
consumers, while more premium local brands are attempting to woo brand-conscious
consumers with the premise of not having to pay more for imported brands. For example, Ever
Bilena Cosmetics, a household name with over three decades of history in the Philippines, first
started out in the nail polish sector and, within just the past two years, has evolved into a full
cosmetics line.
Some notable beauty brands from the Philippines include Ellana Cosmetics, also recognised as
the number one mineral makeup in the Philippines; Vice Cosmetics launched by local celebrity
Vice Ganda; and Happy Cosmetics which boasts formulations said to feature the best skin-caring
ingredients sourced from Japan—where the brand’s products are also manufactured.
Entering the global stage
Pili Ani is local brand Elemie Natural’s premium facial skincare line which is formulated with
natural pili and elemi oils, along with other active ingredients, using the latest natural skincare
technologies to create safe, effective products. The brand has extended beyond the Philippines,
launching in Las Vegas, Nevada, in 2016 and is being sold in the US via TV homeshopping.
As consumers around the world become more knowledgeable about products and ingredients,
the country of origin is no longer a barrier for local brands to take their brand overseas. Product

beauty products

Uploaded by

Copyright:

Available Formats

beauty products

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

beauty products

Uploaded by

Copyright:

Available Formats

All about the beauty

According to the Cosmetic-Info website (2012), cosmetic usage throughout

 As mirrors of culture, advertisements are believed to reflect values relevant to

The culture of beauty refers to the prevalent standard of physical

 From the beginning of humankind, cosmetics have been widely

 Throughout this piece, I refer to multiple scholarly references by

The Philippines is evolving into a flourishing consumer market with a modern

Entering the global stage

You might also like