How Brands

Have

Mpek
https://www.youtube.com/watch?v=4eIDBV4
Branded Our
Brains
(C1)

Fluentize, LLC. Copyright 2023. For use only with

license.
PREVIEW ACTIVITY
PART 1 What do you think is the difference in meaning between each
pair of words below?

1
2

MARKETING vs
A COMPANY vs A BRAND
BRANDING

PREVIEW ACTIVITY
 2
PART 2 Discuss the 1
questions about the following companies/brands.
3
Nike

Appl
Coca-Cola
1 e

3
What kinds of products does each company sell?

What is each brand about? How would you describe each brand
identity?

Do you buy their products or support their brands at all? Why/why

not?
PREVIEW ACTIVITY
PART 3 Name and describe your favorite brands. Then discuss the
questions below.

What makes you buy or affiliate with these brands over others?

Would you feel offended if someone started talking badly about

these brands? Why/why not? If so, how would you defend them?

PREVIEW ACTIVITY
PART 4 What words come to mind that could fit each sentence below about
1 brands and psychology? Explain your answers.

2
When you choose to buy or affiliate with certain brands, you choose to
3 create a certain .
4 Others form a(n) about you based on
the brands you choose.

Once you identify with a brand, it can shape the way you
.

We relate to brands in the same way we relate to

.

PREVIEW ACTIVITY
PREVIEW DISCUSSION

What are some positive and negative impacts brands can

have on us?

VIEWING ACTIVITY
<a href="https://storyset.com/social-media">Social media illustrations by
VIEWING ACTIVITY
How Apple and Nike have branded your brain |
Big Think
VIEWING ACTIVITY

How Apple and Nike have branded

your brain | Big Think
PART 1 Describe the study done at Duke University using the images
below. What were the results of this study?

0:25

VIEWING ACTIVITY
PART 2 Write the missing word in each sentence from the video below.
1
Check whether you had the same or similar answers in
(1:24 - 2:49)

Preview, Part 4.
2
1:24
When you make choices about different brands, you’re choosing to create
an
3
1:30

4 When you put certain clothing on, someone is going to form an

2:00 about what you’re about

2:36 Once you identify with a brand, it can shape the way you
.

We relate to brands in the same way we relate to

.

VIEWING ACTIVITY
PART 3 Answer the questions below about the study involving the brains
1
of iPhone users and Samsung Galaxy users. (2:57 - 3:44)

How did Apple users respond to Apple news?

3
How did Samsung users respond to any kind of Samsung
news?
4
How did Samsung users respond to positive Apple news?

What does this data suggest about why Samsung users buy
Samsung?

VIEWING ACTIVITY
VIEWING FOLLOW-UP
PART 1 Discuss the questions below.

2
What do you think is the point/message of this video? Explain your
answer
3 Does this video motivate you to be more aware of the brands you
buy or affiliate with? Why or why not?
The professor says that brands have become pillars of our
identity. What does this mean? Do you see this as a positive or
negative idea? Explain.

VIEWING FOLLOW-UP
PART 2 Read the quote below out loud from the video about Apple’s brand
narrative. What do you think a brand narrative is?

Apple has been telling you the story over and over again that
they are the brand for hip, cool, fun, creative people.”

VIEWING
FOLLOW-UP
 A
PART 3 Match the branding-related terms with the definitions below.
B
1. a storytelling strategy a brand uses to
resonate with a target audience
a slogan
C
2. a visual and verbal expression of a
brand identity
brand’s values, mission, and image
D a buzzword
3. a statement about the key
differentiators that make a brand stand
a brand out
E narrative
a unique 4. a trendy or popular term used to
selling generate attention, interest, or
proposition engagement

5. a catchy or memorable phrase used

CHECKto
YOUR
capture the essence of a brand ANSWERS
VIEWING FOLLOW-UP
 A
PART 3 Match the branding-related terms with the definitions below.
B
1. a storytelling strategy a brand uses to
resonate with a target audience
a slogan
C
2. a visual and verbal expression of a
brand identity
brand’s values, mission, and image
D a buzzword
3. a statement about the key
differentiators that make a brand stand
a brand out
E narrative
a unique 4. a trendy or popular term used to
selling generate attention, interest, or
proposition engagement

5. a catchy or memorable phrase used to

capture the essence of a brand
VIEWING FOLLOW-UP
PART 4 Discuss the questions below.
1
1
2 3
Read the slogans below. Do you think they are effective? Why or why
not?
“Think “Just do “Taste the
2 different.”
- Apple it.”
- Nike feeling.”
- Coca-
Cola
Choose a brand above or another global one. What could their unique
selling proposition be? What could be some buzzwords associated
with this brand?

VIEWING FOLLOW-UP
BRAND BUILDING PROJECT
STEP
1: CREATE A COMPANY PROFILE
● Work with a classmate, your teacher, or on your
own.
1 ● Choose a type of company/business/organization
2 below.
● Specify
Choose one of the
thename, industry, and products/services it
3
following:
offers.
A company/business/organization you started or work for
A company/business/organization you regularly buy from or
support
A new company/business/organization you would like to
create or start NAME:
COMPANY
PROFILE INDUSTRY:
PRODUCTS/
SERVICES:
BRAND BUILDING
PROJECT
STEP
2: CREATE A BRAND PROFILE

● Create a brand profile for the company/business/organization you chose

in Step 1.
● Come up with the following for the brand profile:

● A description of the brand identity

A BRAND ● A unique selling proposition
PROFILE ● Buzzwords associated with the brand
● A catchy slogan for the brand

BRAND BUILDING
PROJECT
STEP
3: PROMOTE/PITCH YOUR BRAND

● Imagine you work for the company/business/organization you

chose.
● Meet with a potential investor (another classmate/your
teacher).
● Pitch the company and brand using your material in Steps 1 &
2.
● Answer any questions your potential investor has after your
pitch.

BRAND BUILDING
PROJECT
QUIZ & REVIEW ACTIVITY
PART 1 Answer each question below according to the information in the
video.
1

2
What was the study done at Duke University about?

3 What are some ideas discussed about the connection between

branding and psychology
Describe the study involving iPhone users and Samsung Galaxy
users. What was the purpose of this study and what were the
results?

QUIZ & REVIEW ACTIVITY

PART 2 Finish each sentence below from the video.
1

2 One of the professors in the video says that brands have become…

Apple has been telling you the story over and over again that they
are the brand for...

QUIZ & REVIEW ACTIVITY

PART 3 Define each branding-related term below and give some examples
of each.
1

3 a brand narrative

4 brand identity

5 a unique selling proposition

a buzzword

a slogan

QUIZ & REVIEW ACTIVITY

 1
LESSON REFLECTION: Discuss the topics below about the
lesson.

2
Did you learn or use any new vocabulary or
phrases in this lesson? If so, what?
3 Did you learn anything new about branding or
brands?
If so, explain.
4
What did you enjoy about the lesson?

Is there anything you found difficult about the

lesson?

QUIZ & REVIEW ACTIVITY

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