EDUC.202.PPT PRESENTATION
EDUC.202.PPT PRESENTATION
EDUC.202.PPT PRESENTATION
Dear Respondent,
7. _____________________________________________________
12.
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The interview is one of the data-
gathering techniques in research. It is
defined as a face-to-face interaction
between two persons. The one who
asks questions is called the interviewer
and the one who supplies the
information asked for is called the
interviewee or respondent. Aside from
interview and the interviewee, the third
element of an interview is called the
There are three basic types of
interviews (Berg, 1995). These
are: scheduled-structured
interview, nonscheduled-
structured interview and the
nonscheduled interview.
1. Scheduled-structured
interview uses an instrument in
which the questions, their
wording, and their sequence are
fixed and are identical for every
respondent.
2. Nonscheduled-
structured interview
uses only guide
questions for the
interview
3. Nonscheduled interview
does not use pre-specified set
of questions. The interviewee
does most of the talking, with
little or no direction from the
interviewer.
The following are some
guidelines in order to
have a more productive
interview:
1.It is important that the interviewer
first establish rapport with the
respondent. The interviewer
introduces himself herself, explains
the purpose of the study and ensures
the respondent of the confidentiality
of whatever information is given. It is
essential in an interview that the
interviewer gains the trust of the
2. If a scheduled-structured
interview schedule is being
used, ask the question precisely
as specified in the schedule.
Rewording of the questions may
elicit different responses.
3. The interview should be
conducted in an informal and
relaxed atmosphere. The
interviewer should avoid
creating the impression that
what is going on is a cross
examination or a quiz.
4. Questions that are
misinterpreted or
misunderstood should be
repeated and clarified. Never
show the respondent that
what he/she is saying is
5. Responses should be recorded
exactly as stated.
An opinionnaire is an instrument
that attempts to obtain the
measured attitude or belief of an
In asking an individual
directly how one feels
about the subject, we
may use either the
semantic differential
scale or the Likert
Semantic Differential Scale