Event Organising

GHANA
JAMAICA
MUSIC
FESTIVA
L
CONTENTS
 Brief
 Economic benefits
 Target Audience
 Artists on the bill
 MCs
 Logistics
 Venue
 Sponsors
 What to expect
 Pre-Event Media Activities
 Main event
 Running Order
 Budget
Brief
This is the maiden concert and will be an annual concert to celebrate
and showcase music, arts, culture and while educating and building
economic alliance between our people and fulfilling the common vision
of our elder statemen; Marcus Garvey and Kwame Nkrumah.
Benefits / Importance of this event
This show is to showcase music and
promote art and culture, while educating
and building economic alliance between
Ghana and Jamaica.
TARGET AUDIENCE
Demorgraphic Psychographic
Characters
Character
Age: 20 yrs and Young and
above mobile
Gender: Equal Socializers and
(50/50) Conscious
Local: Urban
Fun loving easy
Socioeconomic
going
class: Middle income
earners
Social Dynamics Need Base
Working class Classy

Students Premium
Live music Influenced by
lovers promotions
Tourists
ARTISTS ON THE BILL
6
SUPPORTING ARTISTS OPTIONS
MC OPTIONS
LOGISTICS
Venue
Stage
Sounds
Decor
Chairs/Tables
Lights
Screens
Mobile Toilet
ACCRA SPORTS STADIUM
The venue is based on the expected

number of people that will be
attending. And also based on the
calibre of artists on the bill.
The other reason that influenced the
choice of venue is the minimum age
of people expected to attend the
show
EVENT SPONSORSHIP AND
BENEFITS
The main sponsor for this concert is MTN. The

sponsorship benefits include:
Venue branding and on screen promotions
Logo and banners posted at the event
Live presenter mentions on partner stations
On-site interview by journalists during the
event
Promotion of merchandise
Branding opportunities
Percentage discount on tickets purchased for
Corporate and Staff
OTHER SPONSORS
MEDIA PROMOTIONS
PRINT ONLINE BLOGGERS

Showbiz Joyonline Ameyaw
Debrah
P&P Citionline Nana Oyo
Ebony Peaceonline Zion Felix
Mirror Ghanaweb Mac Jordon
Degad
G Daily Graphic
Funtime
Etvghana Atokd – Ato
kwamena
Nana Kofi
Acquah
Jive
Chronicles
Specttor
Times
WHAT TO EXPECT
Enhance brand
engagement
with Headline
and supporting
artists
An electrifying Increase
evening with publicity
Glitz & mileage for
Glamour sponsors
Establish
lasting memory
in the minds of
14
patrons
PRE-EVENT MEDIA ACTIVITIES
 Sponsors session with Headline and Supporting artists on the drive

time on partner radio stations
 Tv and Radio interviews opportunity for sponsors
 Picture taking moments with Artists
 Tv and Radio segment with All Artist and to arouse fans before the
main even
 Profiling of MTN and management of MTN
 All these activities within the 4 days prior to the main event.
MAIN EVENT
MAIN EVENT
1
RUNNING ORDER
SAT 21ST DEC, 2019

19:00 – 19:30 Performance by Saakumu Dance Troup 30
minutes
19:31 – 19:32 Introduction of MCs by the DJ 01
minutes
19:21 – 19:25 MCs come on stage and teases funs and also acknowledge sponsors 04
minutes
19:26 – 19:45 Performance by Kaaki 10
minutes
19:46 - 20:00 Performance by Ras Kuuku 15
minutes
20:01 – 20:05 Acknowledgement of Invited guests and high profile attendants by MCs 05
minutes
MCs maim a song (It’s electric) by Marcia Griffiths and introduces the next
artist.
20:06 – 20:40 Performance by Marcia Griffiths 45
minutes
Running Order contd.
21:11 – 21:40 Performance by Freddy Mcgreggor 45

minutes
21:41 - 21:50 Performance by Knii Lante 15
minutes
21:51 – 22:00 Performance by OV 10
minutes
22:01 – 22:05 Acknowledgement of Artists who have performed so far 05
minutes
A little art and performance from the MCs and intro of next artist
22:06 - 22:15 Performance by Epixode 10

minutes
22:16 – 22:30 Performance by Jupitar 15
minutes
22:31 - 22:35 Free style from Blakk Rasta and then introduce next Artist 05
minutes
BUDGET
ITEMS QUANTITY UNIT COST AMOUNT

Venue 30000
PRODUCTION
Set Fabrication 5000
Sounds 5000
Screens 3 3500 10500
20
Lights 8000
Stage 1 4000
Décor 3000
Chairs 1000 2 2000
Tables 1000 3 3000
Mobile Toilets 10 500 5000
BRANDING & PRINTS
Tickets 40000 4 160000
Posters 2000 4 8000
Fliers 3000 1 3000
Banners 20 20 400
Media Promotions 30000
Budget contd
ARTISTS & TEAM

Marcia Griffiths 25000 5.5 137500
Frreddy Mcgreggor 20000 5.5 110000
Stonebwoy 100000
Shatta Wale 100000
Capleton 15000 5.5 82500
Knii Lante 50000
21
Samini 50000
Epixode 10000
Jupitar 10000
OV 5000
Stylo G 15000 5.5 82500
Ras Kuuku 10000
Kaaki 10000
Popcon 5000
MCs/DJs
Anita Erskine 15000
Blakk Rasta 10000
DJ Virosky 10000
LIVE BAND BACK UP 5000
Budget Contd
PRODUCTION TEAM
GMA Crew 30 200 6000
Etv Crew 20 200 4000
Ushers 30 200 6000
Security Personnel 30 200 6000
Transportation 3 vehicle * 5 days 750 each 11250
Hospitality 5 days 200000
22
TOTAL COST
SPONSORSHIP
PROFIT AND LOSS
1,086,250
500000
TICKETING
VIP 1000 70 70000
Couples 10000 70 700000
Regular 20000 40 600000
TOTAL INCOME
Less: TOTAL COST 1370000
PROFIT/LOSS 283750
POST EVENT ACTIVITIES
 Collection of vendors items

and rentals from venue
 Thank you letters to sponsors
and stakeholders
 Collection of photos and
videos
 Photo story
 Debriefing
2
PRESENTED BY:
ETORNAM DANIELS
ISRAEL DICKENS
ABIGAIL APPIAH

Event Organising

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GHANA

Working class Classy

The venue is based on the expected

The main sponsor for this concert is MTN. The

PRINT ONLINE BLOGGERS

 Sponsors session with Headline and Supporting artists on the drive

SAT 21ST DEC, 2019

21:11 – 21:40 Performance by Freddy Mcgreggor 45

22:06 - 22:15 Performance by Epixode 10

ITEMS QUANTITY UNIT COST AMOUNT

ARTISTS & TEAM

 Collection of vendors items

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