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Presented by
S.Lohithya Raj X. What do these picture explains? CONSUMER
A consumer is someone who buys a thing for his or
her personal use and consumes it. A consumer cannot resale the good, product, or service, but he or she can use it to support himself or herself. A customer is any individual or group of individuals who, in addition to the buyer of the product or services, consumes the product with his or her permission. To put it another way, the consumer is the person who uses the goods or services. CONSUMER IN THE MARKETPLACE ●The market is not always a fair playing field, and consumers, even in great numbers, are dispersed. This permits consumers to be exploited by producers who are few but large and powerful. ● Informal moneylenders are a good example of this. Farmer Swapna, for example, had borrowed money and agreed to sell the product to them at a considerably reduced price. She was also compelled to sell her land after she failed to repay the money on time. This demonstrates how market consumers can be addressed. ● Markets are inherently unjust since there are a few huge producers with a lot of power and a lot of tiny consumers who may or may not know each other. CONSUMER IN THE MARKETPLACE ●Large corporations find it easier to engage in unethical business practises and propagate false information through advertising and spending money. ● With vast monetary and social resources, they may fabricate a tale in their favour, regardless of fact. Companies, for example, promoted milk powder as the finest supplement for infants, even over mother's milk, and tobacco commercials, which are destructive to people's lives. ● Adulteration and other malpractices, such as erroneous weight measures, are other ways in which vendors might take advantage of customers. CONSUMER MOVEMENT • People were dissatisfied with the rampant production malpractices. There were no existing rules or regulations that penalised such behaviour among the public. The consumer was responsible for making a thoughtful purchase, and they avoided buying from sellers/goods with whom they had a terrible experience. Consumer movements started because of widespread dissatisfaction with such practises. The consumer movement as a "social force" in India arose from the need to safeguard and promote consumers' interests against unethical and unfair trade practises. As a result of all these efforts, the Indian government took a huge step forward in 1986. It is responsible for enforcing the Consumer Protection Act of1986, also known as COPRA. CONSUMER INTERNATIONAL
• The UN Guidelines for Consumer Protection were
adopted by the United Nations in 1985. This was a mechanism for countries to enact consumer protection laws, as well as for consumer advocacy groups to pressure their governments to do so. This has formed the cornerstone for consumer activism on a global scale.