Lohi@GenshSoc

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Presented by

S.Lohithya Raj X.
What do these picture
explains?
CONSUMER

A consumer is someone who buys a thing for his or


her personal use and consumes it. A consumer
cannot resale the good, product, or service, but he
or she can use it to support himself or herself. A
customer is any individual or group of individuals
who, in addition to the buyer of the product or
services, consumes the product with his or her
permission. To put it another way, the consumer is
the person who uses the goods or services.
CONSUMER IN THE
MARKETPLACE
●The market is not always a fair playing field, and consumers, even in
great
numbers, are dispersed. This permits consumers to be exploited by
producers who are few but large and powerful.
● Informal moneylenders are a good example of this. Farmer Swapna, for
example, had borrowed money and agreed to sell the product to them at
a
considerably reduced price. She was also compelled to sell her land after
she failed to repay the money on time. This demonstrates how market
consumers can be addressed.
● Markets are inherently unjust since there are a few huge producers
with a
lot of power and a lot of tiny consumers who may or may not know each
other.
CONSUMER IN THE
MARKETPLACE
●Large corporations find it easier to engage in unethical business
practises and propagate false information through advertising and
spending
money.
● With vast monetary and social resources, they may fabricate a
tale in their
favour, regardless of fact. Companies, for example, promoted milk
powder
as the finest supplement for infants, even over mother's milk, and
tobacco
commercials, which are destructive to people's lives.
● Adulteration and other malpractices, such as erroneous weight
measures,
are other ways in which vendors might take advantage of
customers.
CONSUMER MOVEMENT
• People were dissatisfied with the rampant production
malpractices. There were no existing rules or regulations that
penalised such behaviour among the public. The consumer was
responsible for making a thoughtful purchase, and they avoided
buying from sellers/goods with whom they had a terrible
experience. Consumer movements started because of
widespread dissatisfaction with such practises. The consumer
movement as a "social force" in India arose from the need to
safeguard and promote consumers' interests against unethical
and unfair trade practises. As a result of all these efforts, the
Indian government took a huge step forward in 1986. It is
responsible for enforcing the Consumer Protection Act of1986,
also known as COPRA.
CONSUMER INTERNATIONAL

• The UN Guidelines for Consumer Protection were


adopted by the United Nations in 1985. This was
a mechanism for countries to enact consumer
protection laws, as well as for consumer advocacy
groups to pressure their governments to do so.
This has formed the cornerstone for consumer
activism on a global scale.

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