Structured Query
Language (SQL) in
Business Analytics
Empowering Data-Driven Decision Making
Your Name, MBA Business Analytics, Date
What is SQL?
DEFINITION: SQL IS A KEY FEATURES: VISUAL: DIAGRAM OF A
PROGRAMMING QUERYING, UPDATING, RELATIONAL DATABASE
LANGUAGE FOR AND ORGANIZING DATA. (TABLES, ROWS,
MANAGING RELATIONAL COLUMNS).
DATABASES.
Core Functions of SQL
DATA RETRIEVAL: DATA DATABASE
SELECT MANIPULATION: MANAGEMENT:
STATEMENTS TO INSERT, UPDATE, CREATE, ALTER,
EXTRACT DATA. DELETE. DROP.
VISUAL: EXAMPLE
SQL QUERIES (E.G.,
SELECT * FROM
SALES).
SQL in Business
Analytics
• Applications:
• - Extracting insights from large datasets.
• - Generating reports and dashboards.
• - Supporting predictive analytics.
• Visual: Example of a sales dashboard
powered by SQL.
IBM’s Role in
SQL
Development
• IBM Db2: A leading SQL-
based database system.
• Contributions: Big data,
AI, and cloud integration.
• Visual: IBM Db2 logo or
screenshot.
• Scenario: Analyzing retail sales
data.
• SQL Query:
• SELECT product, SUM(revenue)
FROM sales
Practical • WHERE region = 'North'
Example • GROUP BY product
• ORDER BY SUM(revenue) DESC;
• Outcome: Identifying top-
performing products.
• Visual: Table showing query results.
Why SQL Matters for MBA Students
Career Advantage: High demand for SQL skills in analytics roles.
Cross-Industry Relevance: Finance, healthcare, retail, etc.
Integration with Tools: Tableau, Power BI, Python.
Visual: Infographic of SQL’s importance.
Conclusion
• Summary: SQL is a foundational skill for
data-driven decision-making.
• Call to Action: Learn SQL to enhance your
analytics capabilities.
• Visual: Inspirational quote or image.