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    Presentation ON Coca-Cola: Presented by

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    Kranthi Kiran
    Coca-Cola was invented in 1886 in Atlanta, Georgia by Dr. John Pemberton. The iconic Coca-Cola logo and distinct script were created in 1885 by Frank Mason Robinson. The contour bottle design, nicknamed the "hobble skirt" bottle, was created in 1915 by Earl R. Dean to distinguish Coca-Cola bottles. Coca-Cola is the world's largest beverage company, with over 400 brands including Coca-Cola, Diet Coke, Sprite and Fanta, and captures approximately 44% of the global soft drink market.

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    Presentation ON Coca-Cola: Presented by

    Uploaded by

    Kranthi Kiran
    72 views19 pages
    Coca-Cola was invented in 1886 in Atlanta, Georgia by Dr. John Pemberton. The iconic Coca-Cola logo and distinct script were created in 1885 by Frank Mason Robinson. The contour bottle design, nicknamed the "hobble skirt" bottle, was created in 1915 by Earl R. Dean to distinguish Coca-Cola bottles. Coca-Cola is the world's largest beverage company, with over 400 brands including Coca-Cola, Diet Coke, Sprite and Fanta, and captures approximately 44% of the global soft drink market.

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    Coca-Cola was invented in 1886 in Atlanta, Georgia by Dr. John Pemberton. The iconic Coca-Cola logo and distinct script were created in 1885 by Frank Mason Robinson. The contour bottle design, nicknamed the "hobble skirt" bottle, was created in 1915 by Earl R. Dean to distinguish Coca-Cola bottles. Coca-Cola is the world's largest beverage company, with over 400 brands including Coca-Cola, Diet Coke, Sprite and Fanta, and captures approximately 44% of the global soft drink market.

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    72 views19 pages

    Presentation ON Coca-Cola: Presented by

    Uploaded by

    Kranthi Kiran
    Coca-Cola was invented in 1886 in Atlanta, Georgia by Dr. John Pemberton. The iconic Coca-Cola logo and distinct script were created in 1885 by Frank Mason Robinson. The contour bottle design, nicknamed the "hobble skirt" bottle, was created in 1915 by Earl R. Dean to distinguish Coca-Cola bottles. Coca-Cola is the world's largest beverage company, with over 400 brands including Coca-Cola, Diet Coke, Sprite and Fanta, and captures approximately 44% of the global soft drink market.

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    PRESENTATION ON COCA-COLA

    PRESENTED BYCH.SATISH REDDY 09U51A0512 CSE-A

    INTRODUCTION OF COCA - COLA


    Coca-Cola Company is the world's largest Coca-Cola nonalcoholic beverage company. It offers a portfolio of world class quality sparkling and still beverages, starting with Coca- Cola and extending through over 400 soft drinks, juices, teas, coffees, waters, sports and energy juices that refresh, hydrate, nourish, relax and drinks energize. Within our more than 400 brands are nearly 2,400 beverage products. Four of the world's top-five beverage products. soft-drink brands are ours: Coca-Cola, Diet Coke, soft-drink brands, Sprite and Fanta. Thums Up and Limca, which are formulated to appeal to local cultures and lifestyles.

    HISTORY
    Coca-Cola was invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name 'Coca-Cola' was suggested by Dr. Pemberton's bookkeeper, Frank Robinson. He kept the name Coca-Cola in the flowing script that is famous today.

    LOGO DESIGN
    The famous Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo's distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs.

    Contour bottle design


    The equally famous Coca-Cola bottle, called the "contour bottle" within the company, but known to some as the "hobble skirt" bottle, was created in 1915 by bottle designer Earl R. Dean. In 1915, the Coca-Cola Company launched a competition among its bottle suppliers to create a new bottle for the beverage that would distinguish it from other beverage bottles, "a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was."
    Earl R. Dean's original 1915 concept drawing of the contour CocaCola bottle

    In 1997, Coca-Cola also introduced a "contour can," similar in shape to its famous bottle, on a few test markets, including Terre Haute, Indiana. The new can has never been widely released. In January 2007, Coca-Cola Canada changed "CocaCola Classic" labeling, removing the "Classic" designation, leaving only "Coca-Cola." Coca-Cola stated this is merely a name change and the product remains the same. The cans still bear the "Classic" logo in the United States. In 2007, the company's logo on cans and bottles changed. The cans and bottles retained the red color and familiar typeface, but the design was simplified, leaving only the logo and a plain white swirl (the "dynamic ribbon"). In 2008, in some parts of the world, the plastic bottles for all Coke varieties (including the larger 1.5- and 2-liter bottles) was changed to include a new plastic screw cap and a slightly taller contoured bottle shape, designed to evoke the old glass bottles.

    ABOUT COCA-COLA COMPANY


    The Coca-Cola Company is a global company with some of the world's most widely recognized brands. The company exists to benefit and refresh everyone it Touches. Coca-Cola has a truly remarkable heritage. From a humble beginning in 1886, it is now the flagship brand of the largest manufacturer, marketer and distributor of non-alcoholic beverages in the world. Companies corporate headquarters are in Atlanta, with local operations in over 200 countries around the world with over 400 beverage brands. Coca-cola captures approximately 44% of the global market

    BOARD OF DIRECTORS

    Muhtar Kent Chairman of the Board and Chief Executive Officer The Coca-Cola Company

    Herbert A. Allen President and Chief Executive Officer Allen & Company Incorporated (a privately held investment firm)

    Ronald W. Allen Advisory Director, former Chairman of the Board, President, and Chief Executive Officer

    Cathleen P. Black Chairman Hearst Magazines

    Barry Diller Chairman of the Board and Chief Executive Officer

    Alexis M. Herman Chair and Chief Executive Officer New Ventures.

    Donald R. Keough Non-Executive Chairman

    Maria Elena Lagomasino Chief Executive Officer GenSpring Family Offices,

    MISSION

    Everything we do is inspired by our enduring mission: To Refresh the World... in body, mind, and spirit. To Inspire Moments of Optimism... through our brands and ...our actions. To Create Value and Make Difference... everywhere we engage.

    VISION
    To achieve sustainable growth, we have established a vision with clear goals. Profit: Maximizing return to share owners while being : mindful of our overall responsibilities. People: Being a great place to work where people are :inspired to be the best they can be. Portfolio: Bringing to the world a portfolio of : beverage brands that anticipate and satisfy peoples desires and needs. Partners: Nurturing a winning network of partners : and building mutual loyalty. Planet: Being a responsible global citizen that makes a : difference.

    VALUES
    We are guided by shared values that we will live by as a company and as individuals. Leadership: "The courage to shape a better future" Passion: "Committed in heart and mind" Integrity: "Be real" Accountability: "If it is to be, its up to me" Collaboration: "Leverage collective genius" Innovation: "Seek, imagine, create, delight" Quality: "What we do, we do well

    SWOT Analysis
    Strengths :
    Coca Cola is an extremely recognizable company. Popularity is one of its superior strengths that is virtually incomparable. Coca Cola is known very well worldwide. It's branding is obvious and easily recognized. Things like, logos and promos shown on t-shirts, hats, and collectible memorabilia. Without a doubt, no beverage company compares to Coca Cola's social popularity status. Some people buy coke, not only because of its taste, but because it is widely accepted and they feel like they are part of something so big and unifying

    Weakness
    Word of mouth is probably a strength and weakness of every company. While many people have good things to say, there are many individuals who are against Coca Cola as a company, and the products in which they produce. Another aspect that could be viewed as a weakness is the lack of popularity of many of Coca-Colas drinks. Many drinks that they produce are extremely popular such as Coke and Sprite but this company has approximately 400 different drink types Another weakness that has been greatly publicized is the health issues that surround some of their products. It is known that a popular product like coke is not very beneficial to your body and your health.

    Opportunities
    An opportunity that we have seen being put to use before is the ability for Coca Cola to buy out their competition Coca Cola also has the opportunity to advertise its less popular products. Coca Cola is known well throughout 90% of the world population today. Coca Cola has an opportunity to continue to widen the gap between them and their competitors

    PRODUCTS

    COCA-COLA IN INDIA
    Coca-Cola India (CCI) .The countrys largest Carbonated Soft Drinks producer refreshes millions of consumers through the exciting range of beverages through a network of more than one million outlets. The company has invested more than US$ 1 billion in its Indian operations, emerging as one of the country's top international investors . The companys product range and marketing reflect Indian tastes and lifestyles and company is deeply involved in the life of the local communities in the country.

    Facts about Coca-cola


    Coca-cola was first green color. Coca-Cola is called Coca-Cola because of the original ingredients used in the medicine, Coca leaves and Kola seeds. Coca-Cola' is the most recognized trademark, recognized by 94% of the world's population In a competition who can drink the most coke in one go one drank 8 bottles of coke and died on the spot coca-cola means to make mouth happy in Chinese In Hong Kong it is sometimes served hot as a remedy for colds

    THANK YOU

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