Social Media - The Good and the Bad
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This document discusses social media and its impacts. It begins with an introduction of Leah Schklar from Anne Arundel Community College and her experience managing many social media accounts. It then defines social media as means of online interaction and information sharing. The next section discusses the growth of social media use and managing your online reputation. Later, it covers strategies for maintaining professional versus personal social media accounts and using social media for personal branding and career opportunities. The document concludes by asking about any questions from the audience.
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Leah Schklar's Writing and Social Media Samples
Leah Schklar's Writing and Social Media SamplesLeah Schklar This document provides two writing samples from blogs published by the National Society of Collegiate Scholars on May 24, 2011 and March 30, 2011. It also references social media samples from the organization.
Social Media Portfolio
Social Media PortfolioLeah Schklar Leah M. Schklar is a social media and digital marketing expert specializing in community engagement, social media strategy, branding, and content creation. She has experience managing over 300 social media accounts and online communities. Leah develops comprehensive digital strategies, ensures on-brand messaging, and incorporates analytics. She has grown platforms for organizations, created collaborative groups, and presented at various conferences on social media best practices.
The Future of NSCS Social Media
The Future of NSCS Social MediaLeah Schklar The document discusses the roles and successes of social media for NSCS over the past 2 years. It gained over 40,000 Facebook likes and quadrupled its number of Twitter followers. It launched a blog with over 10,000 monthly views. Next steps discussed include engaging more community college and high school students, building alumni relationships, and promoting various programs. Implementing a full social media program requires listening, engaging audiences, and measuring impacts. It also requires allocating sufficient time, building a dedicated team, and utilizing measurement and engagement tools.
@College Students: Capturing High-Achievers through Social Media
@College Students: Capturing High-Achievers through Social MediaLeah Schklar This was a presentation and interactive session done at the NASPA Student Affairs Technology Conference. It included case studies and instruction.
Social Media for Professional Development
Social Media for Professional DevelopmentLeah Schklar This was a webinar given to a group of college students about using social media for professional development.
LinkedIn for Nonprofits
LinkedIn for NonprofitsLeah Schklar Leah Schklar manages the social media presence for the National Society of Collegiate Scholars, including their LinkedIn group. She discusses establishing a personal LinkedIn profile to gain connections and recommendations. When managing a LinkedIn group, she recommends determining if it will be public or private, monitoring group joins, and establishing posting guidelines. She also suggests fostering discussion by posting genuine questions and sharing relevant information, while thanking members and avoiding self-promotion. LinkedIn tools like subgroups, RSS feeds, polls, and linking to blogs can also be incorporated.
How to Maximize Social Media for Personal Growth and Professional Development
How to Maximize Social Media for Personal Growth and Professional DevelopmentLeah Schklar The document provides information about maximizing social media for personal growth and professional development. It discusses using social media platforms like Facebook, Twitter, LinkedIn, and YouTube to build personal brands, find jobs, and explore career opportunities in social media. Specific tips are given for using each platform to engage with others, follow companies and topics of interest, and develop an online presence for professional networking and opportunities.
Social Media - The Good and the Bad
- 1. Social Media: The Good & the Bad Maryland State Department of Education February 4, 2013 Leah Schklar, Anne Arundel Community College
- 2. About Leah Leah is the Digital Marketing Coordinator in the Public Relations and Marketing Department at Anne Arundel Community College. Social Media Butterfly and Digital Junkie First person hired for social media and digital marketing at AACC. Launched Social Media College-Wide Managed over 350 Facebook pages, 20 Twitter accounts, 10 LinkedIn accounts and 10 blogs. United Nations Foundation, Young Entrepreneur Council, YouTern, The National Society of Collegiate Scholars, Center for Nonprofit Success
- 3. What is social media? Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.
- 4. The Social Media Revolution “We don’t have a choice on whether we DO social media. The question is how well we do it.” – Erik Qualman
- 5. How are YOU using social media? What are your concerns? Web Footprints Privacy Settings Professional vs. Personal Accounts Losing your job!
- 6. Manage Your Online Reputation Take an inventory. Sign out and search! Stay alert. Set up Google Alerts for your name. Edit every single profile to make sure it has information you want your boss, mom, coworkers, colleagues and potential employers to see. Privacy matters!
- 7. Professional vs. Personal Accounts Strategy #1: One profile for all social media networks. PROS: Simplicity. Well-rounded online identity. Update all contacts at once. CONS: Might cause you to be more reserved than normal. You might need to be more reserved. Note: You could set up filters for your contacts.
- 8. Professional vs. Personal Accounts Strategy #2: Use separate personal and professional profiles. PROS: Helps maintain work-life boundaries. Less fear of over-sharing. Messages from contacts will be more relevant. CONS: Can be tricky to maintain. Harder to share updates across all contacts.
- 9. Professional vs. Personal Accounts Strategy #3: Use separate services for different purposes. PROS: Same benefits as maintaining professional and personal accounts, but less confusing. CONS: Harder to share and see updates across all contacts.
- 10. Social Media and Your Personal Brand Personal branding is the art of articulating and communicating your skills, personality and values. We are all the chief branding officers of our own personal brands. Engage. Like. Follow. Reciprocate.
- 11. Social Media as a Career The demand for social media jobs has exploded, even as overall unemployment hovers around 10%. 59 of the Fortune 100 companies have at least one employee who works full time in social media. Job postings directly related to social media have soared 600% in the last five years.
- 12. Social Media as a Career Community Manager Analyst or Strategist Product Developer Editor or Publisher
- 14. Questions!