Brand Guidelines Template

Download

Share

Brand Guidelines

BRAND GUIDELINES

I. Introduction

Welcome to [Your Company Name]'s Brand Guidelines. This document serves as a comprehensive resource to ensure consistent and effective communication of our brand identity across all platforms and applications. Adherence to these guidelines is crucial for maintaining brand integrity and maximizing brand recognition. These guidelines apply to all employees, contractors, and external partners representing [Your Company Name].

II. Logo Usage

The [Your Company Name] logo is a critical component of our brand identity. Proper usage is essential to project a professional and consistent image.

A. Primary Logo

The primary logo (include high-resolution image of the logo here) is the preferred version for most applications. Maintaining its clarity and legibility is paramount.

  • Minimum Size: The minimum acceptable size for the primary logo is [Minimum size, e.g., 1 inch wide or 100 pixels wide]. Smaller sizes may result in a loss of detail and impact.

  • Clear Space: To ensure visual impact and avoid clutter, maintain a clear space of [space measurement, e.g., at least one logo width] around the logo. This clear space should be free of any other elements.

  • Color Variations: Use only the approved Pantone [Pantone number] and/or CMYK [CMYK values] and/or RGB [RGB values] colors for the logo as specified in Section III, Color Palette. Unauthorized color variations will not be permitted.

  • File Formats: The logo should be used in vector format (AI, EPS, SVG) whenever possible to ensure scalability without loss of quality. Acceptable raster formats include high-resolution PNG and JPG files.

B. Logo Misuse

Misuse of the logo can damage brand equity and dilute brand recognition. The following practices are strictly prohibited:

  • Distortion: Do not distort, stretch, or otherwise alter the logo's proportions. The logo must always maintain its original aspect ratio.

  • Color Alteration: The use of any colors not specified in the approved color palette is strictly forbidden.

  • Orientation: Do not alter the logo's orientation (e.g., rotating it, flipping it horizontally or vertically). The logo must always be presented in its approved orientation.

  • Partial Use: Do not use only a portion of the logo. The complete logo must be used.

  • Inappropriate Placement: Do not place the logo in close proximity to other elements that could overshadow it or detract from its visual impact. Ensure sufficient contrast against the background.

III. Color Palette

The color palette is a critical component of our brand identity. Use the colors precisely as specified for consistency across all media.

Color Name

HEX

RGB

CMYK

Primary Color

[HEX Code]

[RGB Value]

[CMYK Value]

Secondary Color

[HEX Code]

[RGB Value]

[CMYK Value]

IV. Typography

A. Primary Typeface

Our primary typeface is [Typeface Name]. It should be used for all headings and key text elements.

  • Font Family: [Font Family Name]

  • Weight: [Font Weights]

B. Secondary Typeface

The secondary typeface is [Secondary Typeface Name]. It can be used for body text and secondary content.

V. Imagery

A. Photography

Photography should reflect the brand's values and mission, using high-quality and relevant images.

B. Illustration

Illustrations should align with the brand's aesthetic and should be used to complement other brand elements.

VI. Tone and Voice

A. Brand Voice

The brand voice should be [Tone Description], ensuring that communication is relatable and engaging.

B. Writing Style

Keep the writing style consistent with the brand voice, using clear, concise, and correct language.

VII. Usage Rights & Approvals

A. Intellectual Property

All brand assets are the intellectual property of and unauthorized use is prohibited.

B. Approval Process

Prior to publication, all usage of brand elements must be submitted to [Approval Department] for approval.

VIII. Contact Information

For any questions or additional guidance regarding the use of brand assets, please contact:

  • Name: [Your Name]

  • Email: [Your Company Email]

  • Phone: [Your Company Number]

Thank you for ensuring [Your Company Name]'s brand is consistently represented.