Black or White (2015)

Black or White poster
Theatrical Performance
Domestic Box Office $21,571,189Details
International Box Office $399,832Details
Worldwide Box Office $21,971,021
Home Market Performance
Est. Domestic DVD Sales $4,479,328 Details
Est. Domestic Blu-ray Sales $1,008,901 Details
Total Est. Domestic Video Sales $5,488,229
Further financial details...

Synopsis

Black or White is the story of a grandfather who is suddenly left to care for his beloved granddaughter. When her paternal grandmother seeks custody with the help of her brother, the little girl is torn between two families who love her deeply. With the best intentions at heart, both families fight for what they feel is right and are soon forced to confront their true feelings about race, forgiveness, and understanding.

Metrics

Opening Weekend:$6,213,362 (28.8% of total gross)
Legs:3.47 (domestic box office/biggest weekend)
Domestic Share:98.2% (domestic box office/worldwide)
Production Budget:$9,000,000 (worldwide box office is 2.4 times production budget)
Theater counts:1,823 opening theaters/1,823 max. theaters, 4.4 weeks average run per theater
Infl. Adj. Dom. BO $27,584,500

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,601-3,700) 3,678 $21,571,189
All Time International Box Office (Rank 13,901-14,000) 13,903 $399,832
All Time Worldwide Box Office (Rank 5,201-5,300) 5,245 $21,971,021

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu
Netflix:Netflix, Netflix

Movie Details

Domestic Releases: December 3rd, 2014 (Oscar Qualifying Run) by Relativity
January 30th, 2015 (Wide) by Relativity
International Releases: May 22nd, 2015 (Wide) (Spain)
Video Release: April 28th, 2015 by Fox Home Entertainment
MPAA Rating: PG-13 on appeal for brief strong language, thematic material involving drug use and drinking, and for a fight.
(Rating bulletin 2329, 7/2/2014)
Running Time: 121 minutes
Comparisons: vs. Black and White
Create your own comparison chart…
Keywords: Unexpected Families, Dysfunctional Family, Single Parent, Widow/Widower, Death of a Spouse or Fiancée / Fiancé, Death of a Son or Daughter, Troubled Pregnancy or Miscarriage, Died During Childbirth, Lawyers, African Americans, Interracial Romance, Race Relations, Family Drama
Source:Based on Real Life Events
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Treehouse Films, Sunlight Productions, IM Global
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Super Bowl (All Movies, 3-Day) 117 $6,213,362 Jan 30, 2015 3
Super Bowl (All Movies, 3-Day, Inflation Adjusted) 205 $8,227,092 Jan 30, 2015 3
Super Bowl (Opening, 3-Day) 33 $6,213,362 Jan 30, 2015 3
Super Bowl (Opening, 3-Day, Inflation Adjusted) 42 $8,227,092 Jan 30, 2015 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 3,601-3,700) 3,678 $21,571,189
All Time Domestic Inflation Adjusted Box Office (Rank 4,401-4,500) 4,410 $27,584,500
All Time Domestic Non-Sequel Box Office (Rank 3,001-3,100) 3,050 $21,571,189
Top 2015 Movies at the Domestic Box Office 100 $21,571,189
All Time Domestic Box Office for Based on Real Life Events Movies (Rank 101-200) 199 $21,571,189
All Time Domestic Box Office for Live Action Movies (Rank 3,201-3,300) 3,222 $21,571,189
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 1,901-2,000) 1,940 $21,571,189
All Time Domestic Box Office for Drama Movies (Rank 601-700) 653 $21,571,189
All Time Domestic Box Office for PG-13 Movies (Rank 1,301-1,400) 1,354 $21,571,189
All Time Domestic Box Office for Relativity Movies 18 $21,571,189

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 30, 2015 4 $6,213,362   1,823 $3,408   $6,213,362 1
Feb 6, 2015 9 $4,538,683 -27% 1,823 $2,490   $13,141,367 2
Feb 13, 2015 11 $2,688,314 -41% 1,591 $1,690   $17,404,616 3
Feb 20, 2015 13 $1,042,170 -61% 1,166 $894   $19,647,036 4
Feb 27, 2015 20 $501,080 -52% 718 $698   $20,602,166 5
Mar 6, 2015 27 $247,619 -51% 389 $637   $21,052,926 6
Mar 13, 2015 35 $97,008 -61% 158 $614   $21,265,751 7
Mar 20, 2015 50 $45,644 -53% 88 $519   $21,356,808 8
Mar 27, 2015 61 $19,428 -57% 45 $432   $21,401,142 9
Apr 3, 2015 67 $8,447 -57% 21 $402   $21,420,382 10
Apr 10, 2015 40 $47,498 +462% 85 $559   $21,474,763 11
Apr 17, 2015 49 $28,832 -39% 67 $430   $21,522,674 12
Apr 24, 2015 60 $15,482 -46% 41 $378   $21,548,294 13
May 1, 2015 64 $5,992 -61% 22 $272   $21,560,226 14
May 8, 2015 69 $6,276 +5% 16 $392   $21,569,041 15

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 30, 2015 3 $2,250,667     1,823 $1,235   $2,250,667 1
Jan 31, 2015 5 $2,976,383 +32%   1,823 $1,633   $5,227,050 2
Feb 1, 2015 5 $986,312 -67%   1,823 $541   $6,213,362 3
Feb 2, 2015 4 $517,822 -47%   1,823 $284   $6,731,184 4
Feb 3, 2015 2 $777,209 +50%   1,823 $426   $7,508,393 5
Feb 4, 2015 2 $522,812 -33%   1,823 $287   $8,031,205 6
Feb 5, 2015 2 $571,479 +9%   1,823 $313   $8,602,684 7
Feb 6, 2015 7 $1,280,708 +124% -43% 1,823 $703   $9,883,392 8
Feb 7, 2015 9 $2,089,389 +63% -30% 1,823 $1,146   $11,972,781 9
Feb 8, 2015 8 $1,167,170 -44% +18% 1,823 $640   $13,139,951 10
Feb 9, 2015 6 $368,651 -68% -29% 1,823 $202   $13,508,602 11
Feb 10, 2015 5 $516,838 +40% -34% 1,823 $284   $14,025,440 12
Feb 11, 2015 6 $355,645 -31% -32% 1,823 $195   $14,381,085 13
Feb 12, 2015 6 $335,217 -6% -41% 1,823 $184   $14,716,302 14
Feb 13, 2015 10 $617,367 +84% -52% 1,591 $388   $15,333,669 15
Feb 14, 2015 11 $1,361,821 +121% -35% 1,591 $856   $16,695,490 16
Feb 15, 2015 11 $709,126 -48% -39% 1,591 $446   $17,404,616 17
Feb 16, 2015 10 $478,057 -33% +30% 1,591 $300   $17,882,673 18
Feb 17, 2015 9 $290,853 -39% -44% 1,591 $183   $18,173,526 19
Feb 18, 2015 9 $212,358 -27% -40% 1,591 $133   $18,385,884 20
Feb 19, 2015 9 $218,982 +3% -35% 1,591 $138   $18,604,866 21
Feb 20, 2015 13 $298,654 +36% -52% 1,166 $256   $18,903,520 22
Feb 21, 2015 12 $473,569 +59% -65% 1,166 $406   $19,377,089 23
Feb 22, 2015 13 $269,947 -43% -62% 1,166 $232   $19,647,036 24
Feb 23, 2015 13 $100,026 -63% -79% 1,166 $86   $19,747,062 25
Feb 24, 2015 12 $137,132 +37% -53% 1,166 $118   $19,884,194 26
Feb 25, 2015 12 $107,976 -21% -49% 1,166 $93   $19,992,170 27
Feb 26, 2015 13 $108,916 +1% -50% 1,166 $93   $20,101,086 28
Feb 27, 2015 - $129,297 +19% -57% 718 $180   $20,230,383 29
Feb 28, 2015 - $227,295 +76% -52% 718 $317   $20,457,678 30
Mar 1, 2015 - $144,488 -36% -46% 718 $201   $20,602,166 31
Mar 2, 2015 - $50,239 -65% -50% 718 $70   $20,652,405 32
Mar 3, 2015 - $56,099 +12% -59% 718 $78   $20,708,504 33
Mar 4, 2015 - $45,899 -18% -57% 718 $64   $20,754,403 34
Mar 5, 2015 15 $50,904 +11% -53% 718 $71   $20,805,307 35
Mar 6, 2015 - $66,431 +31% -49% 389 $171   $20,871,738 36
Mar 7, 2015 - $112,759 +70% -50% 389 $290   $20,984,497 37
Mar 8, 2015 - $68,429 -39% -53% 389 $176   $21,052,926 38
Mar 9, 2015 - $25,033 -63% -50% 389 $64   $21,077,959 39
Mar 10, 2015 - $34,326 +37% -39% 389 $88   $21,112,285 40
Mar 11, 2015 - $29,576 -14% -36% 389 $76   $21,141,861 41
Mar 12, 2015 - $26,882 -9% -47% 389 $69   $21,168,743 42
Mar 13, 2015 - $27,421 +2% -59% 158 $174   $21,196,164 43
Mar 14, 2015 - $43,709 +59% -61% 158 $277   $21,239,873 44
Mar 15, 2015 - $25,878 -41% -62% 158 $164   $21,265,751 45
Mar 16, 2015 - $9,276 -64% -63% 158 $59   $21,275,027 46
Mar 17, 2015 - $11,792 +27% -66% 158 $75   $21,286,819 47
Mar 18, 2015 - $11,977 +2% -60% 158 $76   $21,298,796 48
Mar 19, 2015 - $12,368 +3% -54% 158 $78   $21,311,164 49
Mar 20, 2015 - $13,965 +13% -49% 88 $159   $21,325,129 50
Mar 21, 2015 - $19,698 +41% -55% 88 $224   $21,344,827 51
Mar 22, 2015 - $11,981 -39% -54% 88 $136   $21,356,808 52
Mar 23, 2015 - $5,714 -52% -38% 88 $65   $21,362,522 53
Mar 24, 2015 - $6,355 +11% -46% 88 $72   $21,368,877 54
Mar 25, 2015 - $6,486 +2% -46% 88 $74   $21,375,363 55
Mar 26, 2015 - $6,351 -2% -49% 88 $72   $21,381,714 56
Mar 27, 2015 - $5,848 -8% -58% 45 $130   $21,387,562 57
Mar 28, 2015 - $7,705 +32% -61% 45 $171   $21,395,267 58
Mar 29, 2015 - $5,875 -24% -51% 45 $131   $21,401,142 59
Mar 30, 2015 - $1,817 -69% -68% 45 $40   $21,402,959 60
Mar 31, 2015 - $3,061 +68% -52% 45 $68   $21,406,020 61
Apr 1, 2015 - $2,878 -6% -56% 45 $64   $21,408,898 62
Apr 2, 2015 - $3,037 +6% -52% 45 $67   $21,411,935 63
Apr 3, 2015 - $2,932 -3% -50% 21 $140   $21,414,867 64
Apr 4, 2015 - $3,013 +3% -61% 21 $143   $21,417,880 65
Apr 5, 2015 - $2,502 -17% -57% 21 $119   $21,420,382 66
Apr 6, 2015 - $1,344 -46% -26% 21 $64   $21,421,726 67
Apr 7, 2015 - $1,818 +35% -41% 21 $87   $21,423,544 68
Apr 8, 2015 - $1,889 +4% -34% 21 $90   $21,425,433 69
Apr 9, 2015 - $1,832 -3% -40% 21 $87   $21,427,265 70
Apr 10, 2015 - $13,594 +642% +364% 85 $160   $21,440,859 71
Apr 11, 2015 - $21,005 +55% +597% 85 $247   $21,461,864 72
Apr 12, 2015 - $12,899 -39% +416% 85 $152   $21,474,763 73
Apr 13, 2015 - $4,355 -66% +224% 85 $51   $21,479,118 74
Apr 14, 2015 - $5,481 +26% +201% 85 $64   $21,484,599 75
Apr 15, 2015 - $4,496 -18% +138% 85 $53   $21,489,095 76
Apr 16, 2015 - $4,747 +6% +159% 85 $56   $21,493,842 77
Apr 17, 2015 - $8,168 +72% -40% 67 $122   $21,502,010 78
Apr 18, 2015 - $12,847 +57% -39% 67 $192   $21,514,857 79
Apr 19, 2015 - $7,817 -39% -39% 67 $117   $21,522,674 80
Apr 20, 2015 - $2,078 -73% -52% 67 $31   $21,524,752 81
Apr 21, 2015 - $2,863 +38% -48% 67 $43   $21,527,615 82
Apr 22, 2015 - $2,218 -23% -51% 67 $33   $21,529,833 83
Apr 23, 2015 - $2,979 +34% -37% 67 $44   $21,532,812 84
Apr 24, 2015 - $3,899 +31% -52% 41 $95   $21,536,711 85
Apr 25, 2015 - $7,241 +86% -44% 41 $177   $21,543,952 86
Apr 26, 2015 - $4,342 -40% -44% 41 $106   $21,548,294 87
Apr 27, 2015 - $1,371 -68% -34% 41 $33   $21,549,665 88
Apr 28, 2015 - $1,686 +23% -41% 41 $41   $21,551,351 89
Apr 29, 2015 - $1,488 -12% -33% 41 $36   $21,552,839 90
Apr 30, 2015 - $1,395 -6% -53% 41 $34   $21,554,234 91
May 1, 2015 - $1,772 +27% -55% 22 $81   $21,556,006 92
May 2, 2015 - $2,349 +33% -68% 22 $107   $21,558,355 93
May 3, 2015 - $1,871 -20% -57% 22 $85   $21,560,226 94
May 4, 2015 - $501 -73% -63% 22 $23   $21,560,727 95
May 5, 2015 - $658 +31% -61% 22 $30   $21,561,385 96
May 6, 2015 - $601 -9% -60% 22 $27   $21,561,986 97
May 7, 2015 - $779 +30% -44% 22 $35   $21,562,765 98
May 8, 2015 - $1,457 +87% -18% 16 $91   $21,564,222 99
May 9, 2015 - $2,468 +69% +5% 16 $154   $21,566,690 100
May 10, 2015 - $2,351 -5% +26% 16 $147   $21,569,041 101
May 11, 2015 - $434 -82% -13% 16 $27   $21,569,475 102
May 12, 2015 - $533 +23% -19% 16 $33   $21,570,008 103
May 13, 2015 - $595 +12% -1% 16 $37   $21,570,603 104
May 14, 2015 - $586 -2% -25% 16 $37   $21,571,189 105

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 30, 2015 4 $8,602,684   1,823 $4,719   $8,602,684 1
Feb 6, 2015 8 $6,113,618 -29% 1,823 $3,354   $14,716,302 2
Feb 13, 2015 10 $3,888,564 -36% 1,591 $2,444   $18,604,866 3
Feb 20, 2015 13 $1,496,220 -62% 1,166 $1,283   $20,101,086 4
Feb 27, 2015 20 $704,221 -53% 718 $981   $20,805,307 5
Mar 6, 2015 25 $363,436 -48% 389 $934   $21,168,743 6
Mar 13, 2015 35 $142,421 -61% 158 $901   $21,311,164 7
Mar 20, 2015 47 $70,550 -50% 88 $802   $21,381,714 8
Mar 27, 2015 57 $30,221 -57% 45 $672   $21,411,935 9
Apr 3, 2015 67 $15,330 -49% 21 $730   $21,427,265 10
Apr 10, 2015 40 $66,577 +334% 85 $783   $21,493,842 11
Apr 17, 2015 50 $38,970 -41% 67 $582   $21,532,812 12
Apr 24, 2015 62 $21,422 -45% 41 $522   $21,554,234 13
May 1, 2015 66 $8,531 -60% 22 $388   $21,562,765 14
May 8, 2015 69 $8,424 -1% 16 $527   $21,571,189 15

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Spain 5/22/2015 $56,775 68 68 128 $118,370 11/28/2018
 
Rest of World $281,462
 
International Total$399,832 11/28/2018

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 13,901-14,000) 13,903 $399,832
All Time International Non-Sequel Box Office (Rank 12,701-12,800) 12,755 $399,832
All Time International Box Office for Based on Real Life Events Movies (Rank 1,201-1,300) 1,210 $399,832
All Time International Box Office for Live Action Movies (Rank 11,601-11,700) 11,665 $399,832
All Time International Box Office for Contemporary Fiction Movies (Rank 7,301-7,400) 7,358 $399,832
All Time International Box Office for Drama Movies (Rank 3,701-3,800) 3,784 $399,832
All Time International Box Office for PG-13 Movies (Rank 1,901-2,000) 1,989 $399,832
All Time International Box Office for Relativity Movies 34 $399,832

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 5,201-5,300) 5,245 $21,971,021
All Time Worldwide Non-Sequel Box Office (Rank 4,401-4,500) 4,439 $21,971,021
Top 2015 Movies at the Worldwide Box Office (Rank 201-300) 211 $21,971,021
All Time Worldwide Box Office for Based on Real Life Events Movies (Rank 301-400) 342 $21,971,021
All Time Worldwide Box Office for Live Action Movies (Rank 4,501-4,600) 4,558 $21,971,021
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 2,701-2,800) 2,749 $21,971,021
All Time Worldwide Box Office for Drama Movies (Rank 1,101-1,200) 1,113 $21,971,021
All Time Worldwide Box Office for PG-13 Movies (Rank 1,501-1,600) 1,590 $21,971,021
All Time Worldwide Box Office for Relativity Movies 23 $21,971,021

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 10, 20152107,071 107,071$1,593,216$1,593,2162
May 17, 2015656,328-47% 163,399$837,597$2,430,8133
May 24, 2015914,884-74% 178,283$244,395$2,675,2084
May 31, 20151323,047+55% 201,330$433,514$3,108,7225

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 10, 2015520,458 20,458$405,483$405,4832
May 17, 20151810,214-50% 30,672$201,836$607,3193

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Kevin Costner    Elliott Anderson
Octavia Spencer    Rowena Jeffers
Jillian Estell    Eloise

Supporting Cast

Bill Burr    Rick Reynolds
Jennifer Ehle    Carol
AndrĂ© Holland    Reggie Davis
Gillian Jacobs    Fay
Anthony Mackie    Jeremiah Jeffers
Mpho Koaho    Duvan Araga
Paula Newsome    Judge Cummins
Indigo    Young Nurse
Bertha Bindewald    Rosita
Joe Chrest    Dave
Ireyon Johnson    Kristen
Janeline Hayes    Dondi
Lloyd Dillon    Rex
Ernest Wells    Uncle Victor
Angela Landry    Rita
David Jensen    Eldridge
John McConnell    Vertell
Robert Larriviere    Neighbor (Ted)
Lindsey G. Smith    Andrea
Lily Costner    Vocalist
Efuntola Akinlana    Musician-Sax
Ariyan Brister    Musician-Bass
Da-Jonna Cureaux    Musician-Flute
Dylon Duplessis    Musician-Trumpet
Desmond Francois    Musician-Drums
Jonah Gropper    Musician-Kora
Mark Kroner II    Bailiff

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Mike Binder    Director
Mike Binder    Screenwriter
Kevin Costner    Producer
Mike Binder    Producer
Todd Lewis    Producer
Cassian Elwes    Executive Producer
Rod Lake    Executive Producer
Jasa McCall    Executive Producer
Ryan Kavanaugh    Executive Producer
Tucker Tooley    Executive Producer
Jacob Pechenik    Executive Producer
Andy Neuberger    Executive Producer
Robert Ogden Barnun    Executive Producer
Alex Gartner    Executive Producer
Gbenga Idowu    Co-Producer
Russ Alsobrook    Director of Photography
Roger Nygard    Editor
Pipo Wintter    Production Designer
Claire Breaux    Costume Designer
Dave Jordan    Music Supervisor
Jojo Villanueva    Music Supervisor
Terence Blanchard    Composer
Sharon Bialy    Casting Director
Sherry Thomas    Casting Director
Will Greenfield    Production Supervisor
Ray Pumilia    Art Director
Leonard Spears    Set Decorator
Sam Sullivan    Script Supervisor
Michael A. Russell    Costume Supervisor
Francisco X. Perez    Make up
Gloria Belz    Make up
Adruitha Lee    Hairstylist
Paul Anthony    Hairstylist
Dan Izen    Sound Mixer
Donnie Dean    Special Effects Coordinator
Michael Nouryeh    Assistant Editor
Gbenga Idowu    Post-Production Supervisor
Leslie Shatz    Re-recording Mixer
Christopher Eakins    Supervising Sound Editor
Brian Dunlop    Dialogue Editor
Ryan Collins    Sound Effects Editor
Jennifer Nash    Music Editor
Marvin Morris    Music Editor
Frank Wolf    Score Recordist
Frank Wolf    Score Mixer
Raymond McIntyre Jr.    Visual Effects Supervisor
Raymond McIntyre Jr.    Visual Effects Producer
Ray Scalice    Executive Producer-Post Production
Victor DiMichina    Production Supervisor-Post Production

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Fifty Overshadows the rest of the DVDs

May 30th, 2015

There were six new releases to reach the top 30 of the DVD sales chart this week. We also have a new number one DVD, 50 Shades of Grey, which opened with 573,000 units / $8.59 million for the week. More...

Blu-ray Sales: 50 Shades on Blu

May 30th, 2015

There were only four new releases on this week's Blu-ray sales chart, but three of them reached the top five. This includes a new number one Blu-ray, 50 Shades of Grey, which sold 852,000 units and generated $16.74 million in sales. This represents 73% of total Blu-rays sold this week, while the film's opening week Blu-ray share was just under 60%. This is a shockingly high opening week Blu-ray share, especially given the target demographic. More...

DVD and Blu-ray Releases for May 5th, 2015

May 6th, 2015

Selma

While summer is the worst time of year for the home market, there are actually two big first-run releases coming out this week, plus a handful of TV on DVD releases that are worth checking out. The biggest release is 50 Shades of Grey, but while it made more than $500 million worldwide, its reviews are just bad. On the other hand, Selma, the second biggest new release of the week, is clearly the best new release of the week and the DVD or Blu-ray Combo Pack is the Pick of the Week. More...

Weekend Wrap-Up: SpongeBob Stands Tall

February 9th, 2015

The SpongeBob Movie: Sponge Out of Water poster

As expected, The SpongeBob Movie: Sponge Out of Water led the way at the box office; however, it did so in a much more explosive way. In fact, its opening was in the top five for February releases. The other two new releases, Jupiter Ascending and Seventh Son, did as well as expected, more or less, but that's not really a good thing. The overall weekend box office was $152 million, which was 51% more than last weekend. Compared to the same weekend last year, 2015 actually came out ahead, albeit by 0.3% margin. This is less than ticket price inflation, so fewer tickets were sold, but I don't really care. Considering I thought 2015 would lose by close to $20 million, I will take any victory and celebrate it. Year-to-date, 2015 has pulled ahead of 2014 by nearly $100 million at $1.17 billion to $1.08 billion. Again, it is too soon to judge how well 2015 will do, but being ahead by 8.8% is still worth noting. More...

Weekend Wrap-Up: Box Office was Less than Super

February 2nd, 2015

American Sniper poster

Super Bowl weekend was rough at the box office with only one film topping $10 million. That film was American Sniper, which completed the hat trick, but with less than expected. Second place went to Project Almanac, again earning less than expected, while Paddington was right behind in third place. Overall the box office fell 36% from last weekend, down to just $102 million. This is still 18% higher than the same weekend last year, so we have that to focus on. Year-to-date, 2015 has pulled in $994 million, which is 7.0% more than last year's pace of $929 million. Again, it is way too early to judge and as we saw last year, things can fall apart really quickly. That said, I will take any good news I can get. More...

Weekend Estimates: American Sniper Wins Super Bowl Weekend

February 1st, 2015

American Sniper poster

With only some relatively lightweight competition, American Sniper will cruise to another weekend win, with Warner Bros. projecting a $31.85m weekend, down 51% from last weekend thanks to an expected steep decline on Super Bowl Sunday. Without the big football game, the film would most likely be down closer to 40% in its third weekend in limited release. More...

Weekend Predictions: Nothing Super about the New Releases

January 29th, 2015

Project Almanac poster

There are three wide releases coming out this weekend, sort of. Project Almanac is the only film opening truly wide this weekend and it is easily the biggest of the three releases. The other two new releases, Black or White and The Loft, are both opening in below 2,000 theaters and neither has a real shot to open in the top five. This leaves American Sniper with an easy path to first place, but perhaps the Super Bowl will be bigger competition this weekend than any of the new releases were the last two weeks. This weekend last year, both new releases struggled and Ride Along was easily able to win, but with just $12 million. 2015 is going to crush 2014 in the year-over-year comparison. More...

2015 Preview: January

January 1st, 2015

Taken 3 poster

2014 is over and for the most part, December was a soft ending to a weak year. This is bad news for two reasons. Firstly, it means the overall box office is still soft and it is unlikely that January will start strong. Secondly, last January was a great month, thanks in part to Frozen and other holdovers. The slump can't last forever and Taken 3 should help 2015 get off to a reasonably fast start and it even has a shot at $100 million. American Sniper got off to a really fast start in limited release, so it too could be a hit when it expands wide. By comparison, last January was led by Ride Along, but there were only two other films that didn't completely bomb. I want to say 2015 will start out on a winning note, but given the box office losing streak, it will likely pay to be pessimistic. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Black or White is the story of a grandfather who is suddenly left to care for his beloved granddaughter. When her paternal grandmother seeks custody with the help of her brother, the little girl is torn between two families who love her deeply. With the best intentions at heart, both families fight for what they feel is right and are soon forced to confront their true feelings about race, forgiveness, and understanding.

Metrics

Opening Weekend:$6,213,362 (28.8% of total gross)
Legs:3.47 (domestic box office/biggest weekend)
Domestic Share:98.2% (domestic box office/worldwide)
Production Budget:$9,000,000 (worldwide box office is 2.4 times production budget)
Theater counts:1,823 opening theaters/1,823 max. theaters, 4.4 weeks average run per theater
Infl. Adj. Dom. BO $27,584,500

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,601-3,700) 3,678 $21,571,189
All Time International Box Office (Rank 13,901-14,000) 13,903 $399,832
All Time Worldwide Box Office (Rank 5,201-5,300) 5,245 $21,971,021

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu
Netflix:Netflix, Netflix

Movie Details

Domestic Releases: December 3rd, 2014 (Oscar Qualifying Run) by Relativity
January 30th, 2015 (Wide) by Relativity
International Releases: May 22nd, 2015 (Wide) (Spain)
Video Release: April 28th, 2015 by Fox Home Entertainment
MPAA Rating: PG-13 on appeal for brief strong language, thematic material involving drug use and drinking, and for a fight.
(Rating bulletin 2329, 7/2/2014)
Running Time: 121 minutes
Comparisons: vs. Black and White
Create your own comparison chart…
Keywords: Unexpected Families, Dysfunctional Family, Single Parent, Widow/Widower, Death of a Spouse or Fiancée / Fiancé, Death of a Son or Daughter, Troubled Pregnancy or Miscarriage, Died During Childbirth, Lawyers, African Americans, Interracial Romance, Race Relations, Family Drama
Source:Based on Real Life Events
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Treehouse Films, Sunlight Productions, IM Global
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Super Bowl (All Movies, 3-Day) 117 $6,213,362 Jan 30, 2015 3
Super Bowl (All Movies, 3-Day, Inflation Adjusted) 205 $8,227,092 Jan 30, 2015 3
Super Bowl (Opening, 3-Day) 33 $6,213,362 Jan 30, 2015 3
Super Bowl (Opening, 3-Day, Inflation Adjusted) 42 $8,227,092 Jan 30, 2015 3

Leading Cast

Kevin Costner    Elliott Anderson
Octavia Spencer    Rowena Jeffers
Jillian Estell    Eloise

Supporting Cast

Bill Burr    Rick Reynolds
Jennifer Ehle    Carol
AndrĂ© Holland    Reggie Davis
Gillian Jacobs    Fay
Anthony Mackie    Jeremiah Jeffers
Mpho Koaho    Duvan Araga
Paula Newsome    Judge Cummins
Indigo    Young Nurse
Bertha Bindewald    Rosita
Joe Chrest    Dave
Ireyon Johnson    Kristen
Janeline Hayes    Dondi
Lloyd Dillon    Rex
Ernest Wells    Uncle Victor
Angela Landry    Rita
David Jensen    Eldridge
John McConnell    Vertell
Robert Larriviere    Neighbor (Ted)
Lindsey G. Smith    Andrea
Lily Costner    Vocalist
Efuntola Akinlana    Musician-Sax
Ariyan Brister    Musician-Bass
Da-Jonna Cureaux    Musician-Flute
Dylon Duplessis    Musician-Trumpet
Desmond Francois    Musician-Drums
Jonah Gropper    Musician-Kora
Mark Kroner II    Bailiff

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Mike Binder    Director
Mike Binder    Screenwriter
Kevin Costner    Producer
Mike Binder    Producer
Todd Lewis    Producer
Cassian Elwes    Executive Producer
Rod Lake    Executive Producer
Jasa McCall    Executive Producer
Ryan Kavanaugh    Executive Producer
Tucker Tooley    Executive Producer
Jacob Pechenik    Executive Producer
Andy Neuberger    Executive Producer
Robert Ogden Barnun    Executive Producer
Alex Gartner    Executive Producer
Gbenga Idowu    Co-Producer
Russ Alsobrook    Director of Photography
Roger Nygard    Editor
Pipo Wintter    Production Designer
Claire Breaux    Costume Designer
Dave Jordan    Music Supervisor
Jojo Villanueva    Music Supervisor
Terence Blanchard    Composer
Sharon Bialy    Casting Director
Sherry Thomas    Casting Director
Will Greenfield    Production Supervisor
Ray Pumilia    Art Director
Leonard Spears    Set Decorator
Sam Sullivan    Script Supervisor
Michael A. Russell    Costume Supervisor
Francisco X. Perez    Make up
Gloria Belz    Make up
Adruitha Lee    Hairstylist
Paul Anthony    Hairstylist
Dan Izen    Sound Mixer
Donnie Dean    Special Effects Coordinator
Michael Nouryeh    Assistant Editor
Gbenga Idowu    Post-Production Supervisor
Leslie Shatz    Re-recording Mixer
Christopher Eakins    Supervising Sound Editor
Brian Dunlop    Dialogue Editor
Ryan Collins    Sound Effects Editor
Jennifer Nash    Music Editor
Marvin Morris    Music Editor
Frank Wolf    Score Recordist
Frank Wolf    Score Mixer
Raymond McIntyre Jr.    Visual Effects Supervisor
Raymond McIntyre Jr.    Visual Effects Producer
Ray Scalice    Executive Producer-Post Production
Victor DiMichina    Production Supervisor-Post Production

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Fifty Overshadows the rest of the DVDs

May 30th, 2015

There were six new releases to reach the top 30 of the DVD sales chart this week. We also have a new number one DVD, 50 Shades of Grey, which opened with 573,000 units / $8.59 million for the week. More...

Blu-ray Sales: 50 Shades on Blu

May 30th, 2015

There were only four new releases on this week's Blu-ray sales chart, but three of them reached the top five. This includes a new number one Blu-ray, 50 Shades of Grey, which sold 852,000 units and generated $16.74 million in sales. This represents 73% of total Blu-rays sold this week, while the film's opening week Blu-ray share was just under 60%. This is a shockingly high opening week Blu-ray share, especially given the target demographic. More...

DVD and Blu-ray Releases for May 5th, 2015

May 6th, 2015

Selma

While summer is the worst time of year for the home market, there are actually two big first-run releases coming out this week, plus a handful of TV on DVD releases that are worth checking out. The biggest release is 50 Shades of Grey, but while it made more than $500 million worldwide, its reviews are just bad. On the other hand, Selma, the second biggest new release of the week, is clearly the best new release of the week and the DVD or Blu-ray Combo Pack is the Pick of the Week. More...

Weekend Wrap-Up: SpongeBob Stands Tall

February 9th, 2015

The SpongeBob Movie: Sponge Out of Water poster

As expected, The SpongeBob Movie: Sponge Out of Water led the way at the box office; however, it did so in a much more explosive way. In fact, its opening was in the top five for February releases. The other two new releases, Jupiter Ascending and Seventh Son, did as well as expected, more or less, but that's not really a good thing. The overall weekend box office was $152 million, which was 51% more than last weekend. Compared to the same weekend last year, 2015 actually came out ahead, albeit by 0.3% margin. This is less than ticket price inflation, so fewer tickets were sold, but I don't really care. Considering I thought 2015 would lose by close to $20 million, I will take any victory and celebrate it. Year-to-date, 2015 has pulled ahead of 2014 by nearly $100 million at $1.17 billion to $1.08 billion. Again, it is too soon to judge how well 2015 will do, but being ahead by 8.8% is still worth noting. More...

Weekend Wrap-Up: Box Office was Less than Super

February 2nd, 2015

American Sniper poster

Super Bowl weekend was rough at the box office with only one film topping $10 million. That film was American Sniper, which completed the hat trick, but with less than expected. Second place went to Project Almanac, again earning less than expected, while Paddington was right behind in third place. Overall the box office fell 36% from last weekend, down to just $102 million. This is still 18% higher than the same weekend last year, so we have that to focus on. Year-to-date, 2015 has pulled in $994 million, which is 7.0% more than last year's pace of $929 million. Again, it is way too early to judge and as we saw last year, things can fall apart really quickly. That said, I will take any good news I can get. More...

Weekend Estimates: American Sniper Wins Super Bowl Weekend

February 1st, 2015

American Sniper poster

With only some relatively lightweight competition, American Sniper will cruise to another weekend win, with Warner Bros. projecting a $31.85m weekend, down 51% from last weekend thanks to an expected steep decline on Super Bowl Sunday. Without the big football game, the film would most likely be down closer to 40% in its third weekend in limited release. More...

Weekend Predictions: Nothing Super about the New Releases

January 29th, 2015

Project Almanac poster

There are three wide releases coming out this weekend, sort of. Project Almanac is the only film opening truly wide this weekend and it is easily the biggest of the three releases. The other two new releases, Black or White and The Loft, are both opening in below 2,000 theaters and neither has a real shot to open in the top five. This leaves American Sniper with an easy path to first place, but perhaps the Super Bowl will be bigger competition this weekend than any of the new releases were the last two weeks. This weekend last year, both new releases struggled and Ride Along was easily able to win, but with just $12 million. 2015 is going to crush 2014 in the year-over-year comparison. More...

2015 Preview: January

January 1st, 2015

Taken 3 poster

2014 is over and for the most part, December was a soft ending to a weak year. This is bad news for two reasons. Firstly, it means the overall box office is still soft and it is unlikely that January will start strong. Secondly, last January was a great month, thanks in part to Frozen and other holdovers. The slump can't last forever and Taken 3 should help 2015 get off to a reasonably fast start and it even has a shot at $100 million. American Sniper got off to a really fast start in limited release, so it too could be a hit when it expands wide. By comparison, last January was led by Ride Along, but there were only two other films that didn't completely bomb. I want to say 2015 will start out on a winning note, but given the box office losing streak, it will likely pay to be pessimistic. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 3,601-3,700) 3,678 $21,571,189
All Time Domestic Inflation Adjusted Box Office (Rank 4,401-4,500) 4,410 $27,584,500
All Time Domestic Non-Sequel Box Office (Rank 3,001-3,100) 3,050 $21,571,189
Top 2015 Movies at the Domestic Box Office 100 $21,571,189
All Time Domestic Box Office for Based on Real Life Events Movies (Rank 101-200) 199 $21,571,189
All Time Domestic Box Office for Live Action Movies (Rank 3,201-3,300) 3,222 $21,571,189
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 1,901-2,000) 1,940 $21,571,189
All Time Domestic Box Office for Drama Movies (Rank 601-700) 653 $21,571,189
All Time Domestic Box Office for PG-13 Movies (Rank 1,301-1,400) 1,354 $21,571,189
All Time Domestic Box Office for Relativity Movies 18 $21,571,189

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 30, 2015 4 $6,213,362   1,823 $3,408   $6,213,362 1
Feb 6, 2015 9 $4,538,683 -27% 1,823 $2,490   $13,141,367 2
Feb 13, 2015 11 $2,688,314 -41% 1,591 $1,690   $17,404,616 3
Feb 20, 2015 13 $1,042,170 -61% 1,166 $894   $19,647,036 4
Feb 27, 2015 20 $501,080 -52% 718 $698   $20,602,166 5
Mar 6, 2015 27 $247,619 -51% 389 $637   $21,052,926 6
Mar 13, 2015 35 $97,008 -61% 158 $614   $21,265,751 7
Mar 20, 2015 50 $45,644 -53% 88 $519   $21,356,808 8
Mar 27, 2015 61 $19,428 -57% 45 $432   $21,401,142 9
Apr 3, 2015 67 $8,447 -57% 21 $402   $21,420,382 10
Apr 10, 2015 40 $47,498 +462% 85 $559   $21,474,763 11
Apr 17, 2015 49 $28,832 -39% 67 $430   $21,522,674 12
Apr 24, 2015 60 $15,482 -46% 41 $378   $21,548,294 13
May 1, 2015 64 $5,992 -61% 22 $272   $21,560,226 14
May 8, 2015 69 $6,276 +5% 16 $392   $21,569,041 15

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 30, 2015 3 $2,250,667     1,823 $1,235   $2,250,667 1
Jan 31, 2015 5 $2,976,383 +32%   1,823 $1,633   $5,227,050 2
Feb 1, 2015 5 $986,312 -67%   1,823 $541   $6,213,362 3
Feb 2, 2015 4 $517,822 -47%   1,823 $284   $6,731,184 4
Feb 3, 2015 2 $777,209 +50%   1,823 $426   $7,508,393 5
Feb 4, 2015 2 $522,812 -33%   1,823 $287   $8,031,205 6
Feb 5, 2015 2 $571,479 +9%   1,823 $313   $8,602,684 7
Feb 6, 2015 7 $1,280,708 +124% -43% 1,823 $703   $9,883,392 8
Feb 7, 2015 9 $2,089,389 +63% -30% 1,823 $1,146   $11,972,781 9
Feb 8, 2015 8 $1,167,170 -44% +18% 1,823 $640   $13,139,951 10
Feb 9, 2015 6 $368,651 -68% -29% 1,823 $202   $13,508,602 11
Feb 10, 2015 5 $516,838 +40% -34% 1,823 $284   $14,025,440 12
Feb 11, 2015 6 $355,645 -31% -32% 1,823 $195   $14,381,085 13
Feb 12, 2015 6 $335,217 -6% -41% 1,823 $184   $14,716,302 14
Feb 13, 2015 10 $617,367 +84% -52% 1,591 $388   $15,333,669 15
Feb 14, 2015 11 $1,361,821 +121% -35% 1,591 $856   $16,695,490 16
Feb 15, 2015 11 $709,126 -48% -39% 1,591 $446   $17,404,616 17
Feb 16, 2015 10 $478,057 -33% +30% 1,591 $300   $17,882,673 18
Feb 17, 2015 9 $290,853 -39% -44% 1,591 $183   $18,173,526 19
Feb 18, 2015 9 $212,358 -27% -40% 1,591 $133   $18,385,884 20
Feb 19, 2015 9 $218,982 +3% -35% 1,591 $138   $18,604,866 21
Feb 20, 2015 13 $298,654 +36% -52% 1,166 $256   $18,903,520 22
Feb 21, 2015 12 $473,569 +59% -65% 1,166 $406   $19,377,089 23
Feb 22, 2015 13 $269,947 -43% -62% 1,166 $232   $19,647,036 24
Feb 23, 2015 13 $100,026 -63% -79% 1,166 $86   $19,747,062 25
Feb 24, 2015 12 $137,132 +37% -53% 1,166 $118   $19,884,194 26
Feb 25, 2015 12 $107,976 -21% -49% 1,166 $93   $19,992,170 27
Feb 26, 2015 13 $108,916 +1% -50% 1,166 $93   $20,101,086 28
Feb 27, 2015 - $129,297 +19% -57% 718 $180   $20,230,383 29
Feb 28, 2015 - $227,295 +76% -52% 718 $317   $20,457,678 30
Mar 1, 2015 - $144,488 -36% -46% 718 $201   $20,602,166 31
Mar 2, 2015 - $50,239 -65% -50% 718 $70   $20,652,405 32
Mar 3, 2015 - $56,099 +12% -59% 718 $78   $20,708,504 33
Mar 4, 2015 - $45,899 -18% -57% 718 $64   $20,754,403 34
Mar 5, 2015 15 $50,904 +11% -53% 718 $71   $20,805,307 35
Mar 6, 2015 - $66,431 +31% -49% 389 $171   $20,871,738 36
Mar 7, 2015 - $112,759 +70% -50% 389 $290   $20,984,497 37
Mar 8, 2015 - $68,429 -39% -53% 389 $176   $21,052,926 38
Mar 9, 2015 - $25,033 -63% -50% 389 $64   $21,077,959 39
Mar 10, 2015 - $34,326 +37% -39% 389 $88   $21,112,285 40
Mar 11, 2015 - $29,576 -14% -36% 389 $76   $21,141,861 41
Mar 12, 2015 - $26,882 -9% -47% 389 $69   $21,168,743 42
Mar 13, 2015 - $27,421 +2% -59% 158 $174   $21,196,164 43
Mar 14, 2015 - $43,709 +59% -61% 158 $277   $21,239,873 44
Mar 15, 2015 - $25,878 -41% -62% 158 $164   $21,265,751 45
Mar 16, 2015 - $9,276 -64% -63% 158 $59   $21,275,027 46
Mar 17, 2015 - $11,792 +27% -66% 158 $75   $21,286,819 47
Mar 18, 2015 - $11,977 +2% -60% 158 $76   $21,298,796 48
Mar 19, 2015 - $12,368 +3% -54% 158 $78   $21,311,164 49
Mar 20, 2015 - $13,965 +13% -49% 88 $159   $21,325,129 50
Mar 21, 2015 - $19,698 +41% -55% 88 $224   $21,344,827 51
Mar 22, 2015 - $11,981 -39% -54% 88 $136   $21,356,808 52
Mar 23, 2015 - $5,714 -52% -38% 88 $65   $21,362,522 53
Mar 24, 2015 - $6,355 +11% -46% 88 $72   $21,368,877 54
Mar 25, 2015 - $6,486 +2% -46% 88 $74   $21,375,363 55
Mar 26, 2015 - $6,351 -2% -49% 88 $72   $21,381,714 56
Mar 27, 2015 - $5,848 -8% -58% 45 $130   $21,387,562 57
Mar 28, 2015 - $7,705 +32% -61% 45 $171   $21,395,267 58
Mar 29, 2015 - $5,875 -24% -51% 45 $131   $21,401,142 59
Mar 30, 2015 - $1,817 -69% -68% 45 $40   $21,402,959 60
Mar 31, 2015 - $3,061 +68% -52% 45 $68   $21,406,020 61
Apr 1, 2015 - $2,878 -6% -56% 45 $64   $21,408,898 62
Apr 2, 2015 - $3,037 +6% -52% 45 $67   $21,411,935 63
Apr 3, 2015 - $2,932 -3% -50% 21 $140   $21,414,867 64
Apr 4, 2015 - $3,013 +3% -61% 21 $143   $21,417,880 65
Apr 5, 2015 - $2,502 -17% -57% 21 $119   $21,420,382 66
Apr 6, 2015 - $1,344 -46% -26% 21 $64   $21,421,726 67
Apr 7, 2015 - $1,818 +35% -41% 21 $87   $21,423,544 68
Apr 8, 2015 - $1,889 +4% -34% 21 $90   $21,425,433 69
Apr 9, 2015 - $1,832 -3% -40% 21 $87   $21,427,265 70
Apr 10, 2015 - $13,594 +642% +364% 85 $160   $21,440,859 71
Apr 11, 2015 - $21,005 +55% +597% 85 $247   $21,461,864 72
Apr 12, 2015 - $12,899 -39% +416% 85 $152   $21,474,763 73
Apr 13, 2015 - $4,355 -66% +224% 85 $51   $21,479,118 74
Apr 14, 2015 - $5,481 +26% +201% 85 $64   $21,484,599 75
Apr 15, 2015 - $4,496 -18% +138% 85 $53   $21,489,095 76
Apr 16, 2015 - $4,747 +6% +159% 85 $56   $21,493,842 77
Apr 17, 2015 - $8,168 +72% -40% 67 $122   $21,502,010 78
Apr 18, 2015 - $12,847 +57% -39% 67 $192   $21,514,857 79
Apr 19, 2015 - $7,817 -39% -39% 67 $117   $21,522,674 80
Apr 20, 2015 - $2,078 -73% -52% 67 $31   $21,524,752 81
Apr 21, 2015 - $2,863 +38% -48% 67 $43   $21,527,615 82
Apr 22, 2015 - $2,218 -23% -51% 67 $33   $21,529,833 83
Apr 23, 2015 - $2,979 +34% -37% 67 $44   $21,532,812 84
Apr 24, 2015 - $3,899 +31% -52% 41 $95   $21,536,711 85
Apr 25, 2015 - $7,241 +86% -44% 41 $177   $21,543,952 86
Apr 26, 2015 - $4,342 -40% -44% 41 $106   $21,548,294 87
Apr 27, 2015 - $1,371 -68% -34% 41 $33   $21,549,665 88
Apr 28, 2015 - $1,686 +23% -41% 41 $41   $21,551,351 89
Apr 29, 2015 - $1,488 -12% -33% 41 $36   $21,552,839 90
Apr 30, 2015 - $1,395 -6% -53% 41 $34   $21,554,234 91
May 1, 2015 - $1,772 +27% -55% 22 $81   $21,556,006 92
May 2, 2015 - $2,349 +33% -68% 22 $107   $21,558,355 93
May 3, 2015 - $1,871 -20% -57% 22 $85   $21,560,226 94
May 4, 2015 - $501 -73% -63% 22 $23   $21,560,727 95
May 5, 2015 - $658 +31% -61% 22 $30   $21,561,385 96
May 6, 2015 - $601 -9% -60% 22 $27   $21,561,986 97
May 7, 2015 - $779 +30% -44% 22 $35   $21,562,765 98
May 8, 2015 - $1,457 +87% -18% 16 $91   $21,564,222 99
May 9, 2015 - $2,468 +69% +5% 16 $154   $21,566,690 100
May 10, 2015 - $2,351 -5% +26% 16 $147   $21,569,041 101
May 11, 2015 - $434 -82% -13% 16 $27   $21,569,475 102
May 12, 2015 - $533 +23% -19% 16 $33   $21,570,008 103
May 13, 2015 - $595 +12% -1% 16 $37   $21,570,603 104
May 14, 2015 - $586 -2% -25% 16 $37   $21,571,189 105

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 30, 2015 4 $8,602,684   1,823 $4,719   $8,602,684 1
Feb 6, 2015 8 $6,113,618 -29% 1,823 $3,354   $14,716,302 2
Feb 13, 2015 10 $3,888,564 -36% 1,591 $2,444   $18,604,866 3
Feb 20, 2015 13 $1,496,220 -62% 1,166 $1,283   $20,101,086 4
Feb 27, 2015 20 $704,221 -53% 718 $981   $20,805,307 5
Mar 6, 2015 25 $363,436 -48% 389 $934   $21,168,743 6
Mar 13, 2015 35 $142,421 -61% 158 $901   $21,311,164 7
Mar 20, 2015 47 $70,550 -50% 88 $802   $21,381,714 8
Mar 27, 2015 57 $30,221 -57% 45 $672   $21,411,935 9
Apr 3, 2015 67 $15,330 -49% 21 $730   $21,427,265 10
Apr 10, 2015 40 $66,577 +334% 85 $783   $21,493,842 11
Apr 17, 2015 50 $38,970 -41% 67 $582   $21,532,812 12
Apr 24, 2015 62 $21,422 -45% 41 $522   $21,554,234 13
May 1, 2015 66 $8,531 -60% 22 $388   $21,562,765 14
May 8, 2015 69 $8,424 -1% 16 $527   $21,571,189 15

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Spain 5/22/2015 $56,775 68 68 128 $118,370 11/28/2018
 
Rest of World $281,462
 
International Total$399,832 11/28/2018

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 13,901-14,000) 13,903 $399,832
All Time International Non-Sequel Box Office (Rank 12,701-12,800) 12,755 $399,832
All Time International Box Office for Based on Real Life Events Movies (Rank 1,201-1,300) 1,210 $399,832
All Time International Box Office for Live Action Movies (Rank 11,601-11,700) 11,665 $399,832
All Time International Box Office for Contemporary Fiction Movies (Rank 7,301-7,400) 7,358 $399,832
All Time International Box Office for Drama Movies (Rank 3,701-3,800) 3,784 $399,832
All Time International Box Office for PG-13 Movies (Rank 1,901-2,000) 1,989 $399,832
All Time International Box Office for Relativity Movies 34 $399,832

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 5,201-5,300) 5,245 $21,971,021
All Time Worldwide Non-Sequel Box Office (Rank 4,401-4,500) 4,439 $21,971,021
Top 2015 Movies at the Worldwide Box Office (Rank 201-300) 211 $21,971,021
All Time Worldwide Box Office for Based on Real Life Events Movies (Rank 301-400) 342 $21,971,021
All Time Worldwide Box Office for Live Action Movies (Rank 4,501-4,600) 4,558 $21,971,021
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 2,701-2,800) 2,749 $21,971,021
All Time Worldwide Box Office for Drama Movies (Rank 1,101-1,200) 1,113 $21,971,021
All Time Worldwide Box Office for PG-13 Movies (Rank 1,501-1,600) 1,590 $21,971,021
All Time Worldwide Box Office for Relativity Movies 23 $21,971,021

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 10, 20152107,071 107,071$1,593,216$1,593,2162
May 17, 2015656,328-47% 163,399$837,597$2,430,8133
May 24, 2015914,884-74% 178,283$244,395$2,675,2084
May 31, 20151323,047+55% 201,330$433,514$3,108,7225

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
May 10, 2015520,458 20,458$405,483$405,4832
May 17, 20151810,214-50% 30,672$201,836$607,3193

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.