Breaking In (2018)

Breaking In
Theatrical Performance
Domestic Box Office $46,840,590Details
International Box Office $4,644,792Details
Worldwide Box Office $51,485,382
Home Market Performance
Est. Domestic DVD Sales $2,726,687 Details
Est. Domestic Blu-ray Sales $1,658,402 Details
Total Est. Domestic Video Sales $4,385,089
Further financial details...

Synopsis

A woman will stop at nothing to rescue her two children being held hostage in a house designed with impenetrable security. No trap, no trick and especially no man inside can match a mother with a mission when she is determined on breaking in.

Metrics

Opening Weekend:$17,630,285 (37.6% of total gross)
Legs:2.66 (domestic box office/biggest weekend)
Domestic Share:91.0% (domestic box office/worldwide)
Production Budget:$6,000,000 (worldwide box office is 8.6 times production budget)
Theater counts:2,537 opening theaters/2,537 max. theaters, 4.3 weeks average run per theater
Infl. Adj. Dom. BO $55,427,170

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 2,001-2,100) 2,014 $46,840,590
All Time International Box Office (Rank 6,701-6,800) 6,800 $4,644,792
All Time Worldwide Box Office (Rank 3,001-3,100) 3,051 $51,485,382

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon VOD, Amazon VOD (Unrated Version), Amazon VOD
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu

Movie Details

Domestic Releases: May 11th, 2018 (Wide) by Universal
International Releases: May 9th, 2018 (Wide) (Egypt)
May 10th, 2018 (Wide) (Lebanon)
May 11th, 2018 (Wide) (Middle East Region)
May 11th, 2018 (Wide) (United Arab Emirates)
May 11th, 2018 (Wide) (United Kingdom)
... Show all releases
Video Release: July 24th, 2018 by Universal Home Entertainment
MPAA Rating: PG-13 for violence, menace, bloody images, sexual references, and brief strong language.
(Rating bulletin 2512 (Cert #51402), 1/31/2018)
Running Time: 88 minutes
Comparisons: vs. The Strangers
Create your own comparison chart…
Keywords: Hostage, Home Invasion, Rescue, Single Parent, Adult Child Dealing with the Death of a Parent, Inheritance, Prologue, Action Thriller
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Will Packer Productions, Practical Pictures, Universal Pictures, Dentsu Inc., Fuji Television Network
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Memorial Day (All Movies, 3-Day, Inflation Adjusted) 290 $5,140,562 May 25, 2018 17
Memorial Day (All Movies, 4-Day, Fri-Mon) 148 $5,500,695 May 25, 2018 17
Memorial Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 166 $6,599,627 May 25, 2018 17

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 2,001-2,100) 2,014 $46,840,590
All Time Domestic Inflation Adjusted Box Office (Rank 2,901-3,000) 2,943 $55,427,170
All Time Domestic Non-Sequel Box Office (Rank 1,501-1,600) 1,552 $46,840,590
Top 2018 Movies at the Domestic Box Office 62 $46,840,590
All Time Domestic Box Office for Original Screenplay Movies (Rank 901-1,000) 926 $46,840,590
All Time Domestic Box Office for Live Action Movies (Rank 1,601-1,700) 1,654 $46,840,590
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 901-1,000) 945 $46,840,590
All Time Domestic Box Office for Thriller/Suspense Movies (Rank 101-200) 167 $46,840,590
All Time Domestic Box Office for PG-13 Movies (Rank 801-900) 812 $46,840,590
All Time Domestic Box Office for Universal Movies (Rank 201-300) 276 $46,840,590

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 11, 2018 3 $17,630,285   2,537 $6,949   $17,630,285 1
May 18, 2018 5 $6,826,385 -61% 2,537 $2,691   $29,106,095 2
May 25, 2018 6 $4,284,585 -37% 1,985 $2,158   $35,873,240 3
Jun 1, 2018 8 $2,811,515 -34% 1,682 $1,672   $41,341,530 4
Jun 8, 2018 11 $1,442,755 -49% 1,162 $1,242   $44,078,940 5
Jun 15, 2018 20 $431,195 -70% 504 $856   $45,170,800 6
Jun 22, 2018 18 $368,655 -15% 223 $1,653   $45,780,170 7
Jun 29, 2018 21 $220,580 -40% 138 $1,598   $46,151,205 8
Jul 6, 2018 31 $104,840 -52% 92 $1,140   $46,338,445 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 11, 2018 3 $4,578,710     2,537 $1,805   $4,578,710 1
May 12, 2018 3 $5,718,755 +25%   2,537 $2,254   $10,297,465 2
May 13, 2018 2 $7,332,820 +28%   2,537 $2,890   $17,630,285 3
May 14, 2018 3 $1,260,080 -83%   2,537 $497   $18,890,365 4
May 15, 2018 3 $1,686,455 +34%   2,537 $665   $20,576,820 5
May 16, 2018 3 $911,335 -46%   2,537 $359   $21,488,155 6
May 17, 2018 3 $791,555 -13%   2,537 $312   $22,279,710 7
May 18, 2018 5 $1,913,670 +142% -58% 2,537 $754   $24,193,380 8
May 19, 2018 5 $2,975,860 +56% -48% 2,537 $1,173   $27,169,240 9
May 20, 2018 5 $1,936,855 -35% -74% 2,537 $763   $29,106,095 10
May 21, 2018 5 $588,520 -70% -53% 2,537 $232   $29,694,615 11
May 22, 2018 5 $885,110 +50% -48% 2,537 $349   $30,579,725 12
May 23, 2018 5 $532,945 -40% -42% 2,537 $210   $31,112,670 13
May 24, 2018 5 $475,985 -11% -40% 2,537 $188   $31,588,655 14
May 25, 2018 6 $1,104,880 +132% -42% 1,985 $557   $32,693,535 15
May 26, 2018 6 $1,650,150 +49% -45% 1,985 $831   $34,343,685 16
May 27, 2018 6 $1,529,555 -7% -21% 1,985 $771   $35,873,240 17
May 28, 2018 6 $1,216,110 -20% +107% 1,985 $613   $37,089,350 18
May 29, 2018 6 $621,425 -49% -30% 1,985 $313   $37,710,775 19
May 30, 2018 6 $448,990 -28% -16% 1,985 $226   $38,159,765 20
May 31, 2018 6 $370,250 -18% -22% 1,985 $187   $38,530,015 21
Jun 1, 2018 9 $794,325 +115% -28% 1,682 $472   $39,324,340 22
Jun 2, 2018 8 $1,265,340 +59% -23% 1,682 $752   $40,589,680 23
Jun 3, 2018 8 $751,850 -41% -51% 1,682 $447   $41,341,530 24
Jun 4, 2018 8 $324,280 -57% -73% 1,682 $193   $41,665,810 25
Jun 5, 2018 8 $460,955 +42% -26% 1,682 $274   $42,126,765 26
Jun 6, 2018 8 $282,740 -39% -37% 1,682 $168   $42,409,505 27
Jun 7, 2018 9 $226,680 -20% -39% 1,682 $135   $42,636,185 28
Jun 8, 2018 11 $379,280 +67% -52% 1,162 $326   $43,015,465 29
Jun 9, 2018 11 $627,605 +65% -50% 1,162 $540   $43,643,070 30
Jun 10, 2018 11 $435,870 -31% -42% 1,162 $375   $44,078,940 31
Jun 11, 2018 11 $178,340 -59% -45% 1,162 $153   $44,257,280 32
Jun 12, 2018 11 $246,525 +38% -47% 1,162 $212   $44,503,805 33
Jun 13, 2018 13 $144,220 -41% -49% 1,162 $124   $44,648,025 34
Jun 14, 2018 14 $91,580 -36% -60% 1,162 $79   $44,739,605 35
Jun 15, 2018 - $132,475 +45% -65% 504 $263   $44,872,080 36
Jun 16, 2018 - $170,905 +29% -73% 504 $339   $45,042,985 37
Jun 17, 2018 - $127,815 -25% -71% 504 $254   $45,170,800 38
Jun 18, 2018 - $57,890 -55% -68% 504 $115   $45,228,690 39
Jun 19, 2018 - $83,480 +44% -66% 504 $166   $45,312,170 40
Jun 20, 2018 - $58,670 -30% -59% 504 $116   $45,370,840 41
Jun 21, 2018 - $40,675 -31% -56% 504 $81   $45,411,515 42
Jun 22, 2018 - $119,055 +193% -10% 223 $534   $45,530,570 43
Jun 23, 2018 - $177,550 +49% +4% 223 $796   $45,708,120 44
Jun 24, 2018 - $72,050 -59% -44% 223 $323   $45,780,170 45
Jun 25, 2018 - $33,935 -53% -41% 223 $152   $45,814,105 46
Jun 26, 2018 - $46,025 +36% -45% 223 $206   $45,860,130 47
Jun 27, 2018 - $29,760 -35% -49% 223 $133   $45,889,890 48
Jun 28, 2018 - $40,735 +37% n/c 223 $183   $45,930,625 49
Jun 29, 2018 - $67,635 +66% -43% 138 $490   $45,998,260 50
Jun 30, 2018 - $89,780 +33% -49% 138 $651   $46,088,040 51
Jul 1, 2018 - $63,165 -30% -12% 138 $458   $46,151,205 52
Jul 2, 2018 - $16,190 -74% -52% 138 $117   $46,167,395 53
Jul 3, 2018 - $22,720 +40% -51% 138 $165   $46,190,115 54
Jul 4, 2018 - $21,450 -6% -28% 138 $155   $46,211,565 55
Jul 5, 2018 - $22,040 +3% -46% 138 $160   $46,233,605 56
Jul 6, 2018 - $32,645 +48% -52% 92 $355   $46,266,250 57
Jul 7, 2018 - $46,245 +42% -48% 92 $503   $46,312,495 58
Jul 8, 2018 - $25,950 -44% -59% 92 $282   $46,338,445 59
Jul 9, 2018 - $11,035 -57% -32% 92 $120   $46,349,480 60
Jul 10, 2018 - $12,865 +17% -43% 92 $140   $46,362,345 61
Jul 11, 2018 - $12,075 -6% -44% 92 $131   $46,374,420 62
Jul 12, 2018 - $8,700 -28% -61% 92 $95   $46,383,120 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 11, 2018 3 $22,279,710   2,537 $8,782   $22,279,710 1
May 18, 2018 5 $9,308,945 -58% 2,537 $3,669   $31,588,655 2
May 25, 2018 6 $6,941,360 -25% 1,985 $3,497   $38,530,015 3
Jun 1, 2018 8 $4,106,170 -41% 1,682 $2,441   $42,636,185 4
Jun 8, 2018 12 $2,103,420 -49% 1,162 $1,810   $44,739,605 5
Jun 15, 2018 19 $671,910 -68% 504 $1,333   $45,411,515 6
Jun 22, 2018 18 $519,110 -23% 223 $2,328   $45,930,625 7
Jun 29, 2018 27 $302,980 -42% 138 $2,196   $46,233,605 8
Jul 6, 2018 31 $149,515 -51% 92 $1,625   $46,383,120 9

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Central America 5/18/2018 $21,000 5 9 37 $287,975 7/6/2018
Egypt 5/9/2018 $10,336 14 14 38 $18,904 1/1/2019
Germany 8/17/2018 $292,765 241 241 715 $656,563 10/11/2018
Italy 7/26/2018 $17,639 0 0 0 $26,497 8/17/2018
Lebanon 5/10/2018 $19,564 14 14 15 $30,069 1/1/2019
Middle East Region 5/11/2018 $238,431 57 57 89 $417,689 6/14/2018
South Africa 6/1/2018 $132,186 67 79 444 $878,188 10/11/2018
Spain 8/24/2018 $17,118 15 15 31 $43,547 9/20/2018
Trinidad 6/6/2018 $110,617 19 19 56 $277,237 1/1/2019
United Arab Emirates 5/11/2018 $159,357 44 44 51 $242,282 1/1/2019
United Kingdom 5/11/2018 $575,362 320 320 1,049 $1,664,919 7/6/2018
 
Rest of World $100,922
 
International Total$4,644,792 1/1/2019

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 6,701-6,800) 6,800 $4,644,792
All Time International Non-Sequel Box Office (Rank 5,901-6,000) 5,916 $4,644,792
All Time International Box Office for Original Screenplay Movies (Rank 3,501-3,600) 3,596 $4,644,792
All Time International Box Office for Live Action Movies (Rank 5,601-5,700) 5,641 $4,644,792
All Time International Box Office for Contemporary Fiction Movies (Rank 3,401-3,500) 3,491 $4,644,792
All Time International Box Office for Thriller/Suspense Movies (Rank 601-700) 628 $4,644,792
All Time International Box Office for PG-13 Movies (Rank 1,501-1,600) 1,501 $4,644,792
All Time International Box Office for Universal Movies (Rank 401-500) 407 $4,644,792

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 3,001-3,100) 3,051 $51,485,382
All Time Worldwide Non-Sequel Box Office (Rank 2,401-2,500) 2,431 $51,485,382
Top 2018 Movies at the Worldwide Box Office (Rank 101-200) 124 $51,485,382
All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,401-1,500) 1,490 $51,485,382
All Time Worldwide Box Office for Live Action Movies (Rank 2,501-2,600) 2,563 $51,485,382
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,401-1,500) 1,493 $51,485,382
All Time Worldwide Box Office for Thriller/Suspense Movies (Rank 201-300) 273 $51,485,382
All Time Worldwide Box Office for PG-13 Movies (Rank 1,001-1,100) 1,096 $51,485,382
All Time Worldwide Box Office for Universal Movies (Rank 301-400) 358 $51,485,382

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Aug 12, 2018267,816 67,816$1,217,975$1,217,9753
Aug 19, 2018613,541-80% 81,357$243,196$1,461,1714
Aug 26, 2018198,222-39% 89,579$147,667$1,608,8385

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Aug 12, 2018450,038 50,038$998,760$998,7603
Aug 19, 20181013,692-73% 63,730$273,292$1,272,0524
Aug 26, 2018195,791-58% 69,521$115,592$1,387,6445

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Gabrielle Union    Shaun Russell

Supporting Cast

Billy Burke    Eddie
Richard Cabral    Duncan
Ajiona Alexus    Jasmine Russell
Levi Meaden    Sam
Jason George    Justin Russell
Seth Carr    Glover Russell
Christa Miller    Maggie Harris
Damien Leake    Isaac Paulson
Mark Furze    Peter

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

James McTeigue    Director
Ryan Engle    Screenwriter
Jaime Primak Sullivan    Story by
Will Packer    Producer
Gabrielle Union    Producer
Sheila Hanahan Taylor    Producer
James Lopez    Producer
Craig Perry    Producer
Jaime Primak Sullivan    Executive Producer
Valerie Bleth Sharp    Executive Producer
Jeff Morrone    Executive Producer
Toby Oliver    Director of Photography
Cecele M. De Stefano    Production Designer
Joseph Jett Sally    Editor
Jason Sky Bland    Costume Designer
Johnny Klimek    Composer
Nancy Nayor    Casting Director
Valerie Bleth Sharp    Unit Production Manager
Aldric La'auli Porter    First Assistant Director
Lillian Awa    Second Assistant Director
Rob Bonz    Additional Editor
Shayla Cowan    Associate Producer
Jan McWilliams    Script Supervisor
Michael Budge    Art Director
Kenneth A. Larson    Set Designer
Lisa J. Alkofer    Set Decorator
Chris Giles    Sound Mixer
Anthony Franco    Costume Supervisor
Adam Brandy    Make up
Malika James    Make up
Andre Dubois    Hairstylist
Wankaya Hinkson    Hairstylist
Scott Trimble    Location Manager
Tommy Frazier    Special Effects Supervisor
Ken Clark    Special Effects Coordinator
Nancy Kirhoffer    Post-Production Supervisor
Larry Madaras    First Assistant Editor
Erin Oakley    Supervising Sound Editor
Sean McCormack    Supervising Sound Editor
Paul Pirola    Sound Effects Editor
Trevor Metz    Sound Effects Editor
Ryan Squires    Foley Mixer
Tom Marks    Supervising Re-Recording Mixer
Greg Orloff    Supervising Re-Recording Mixer
Gabriel Mounsey    Additional Music
Gabriel Mounsey    Score Mixer
Raoul Yorke Bolognini    Visual Effects Producer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Home Market Releases for August 7th, 2018

August 8th, 2018

Deadpool 2

It is a deceptively busy week on the home market, and not in a good way. There’s no one big release, at least not on DVD / Blu-ray, but there’s a sea of mediocrity this week. I’m not talking about quality here, but sales rank. There are a lot of films that wouldn’t even be filler during a normal week, but this week are selling well enough to be mentioned. There are several that are worth picking up, including limited releases like Bye Bye Germany and Revenge, classics like The Changeling, and even some Anime titles like Big Fish & Begonia or Tsuredure Children. Deadpool 2 is by far the biggest release of the week and I suspect the Blu-ray will be the Pick of the Week when it comes out, but I don’t want to give it that title until than. As a result, there’s no real winner this week. There were a lot that came close. More...

Featured Blu-ray and DVD Review: Breaking In

August 5th, 2018

Breaking In

Breaking In wasn’t a big hit at the box office, but it did well enough to cover its production budget during its opening weekend and will likely break even early in its home market run. The film does have a good hook, so I’m not surprised it did as well as it did, but does it have anything more? More...

Home Market Releases for July 24th, 2018

July 24th, 2018

In the Mouth of Madness

It is an incredibly slow week on the home market. Most of the films in the main list would be filler on even a below average week. The only real exception is Ready Player One, which did earn better than expected reviews, but it’s still not Pick of the Week material. There were a few actual contenders for that title, including Gravity Falls: The Complete Series and A Matter of Life and Death, but in the end, I went with In the Mouth of Madness on Blu-ray. More...

Weekend Wrap-Up: Deadpool Dominates Box Office, But Can’t Compete with Original

May 22nd, 2018

Deadpool 2

Deadpool 2 didn’t live up to expectations at the box office, but you can’t really complain about a $125.51 million opening weekend. The other new releases were Book Club, which did acceptable business, while the less said about Show Dogs’ debut the better. Overall, the box office rose 51% from last weekend earning $209 million. This is 69% higher than the same weekend last year. Year-to-date, 2018 is now ahead of 2017 by a margin of $290 million or 7.0% at $4.49 billion to $4.20 billion. Because Infinity War opened a week earlier than usual, it has been hard to compare the overall box office, but now it is safe to say 2018 has a sizable lead over 2017, one that should grow next weekend as well. More...

Weekend Estimates: Deadpool Has Surprisingly Short Legs, Still Dominates with $125 million

May 20th, 2018

Deadpool 2

Deadpool 2 broke records during its previews and stumbled a little on Friday, before finishing the weekend with an estimated $125 million. That’s still a fantastic result, more than the $110 million it reportedly cost to make, and more than the total box office earned this weekend last year. That said, it is way below the $150 million many thought it would earn after the preview numbers were announced. This isn’t as good as Deadpool’s opening weekend; however, that film benefited from Valentine’s day landing on Sunday, while this film will get some help next weekend, as it is Memorial Day long weekend. Furthermore, both films earned nearly identical reviews and both films earned an A from CinemaScore, so this film's legs should be decent. We will have a better idea where it will end up next weekend. More...

Weekend Predictions: Can Deadpool Come Back to Life?

May 17th, 2018

Deadpool 2

May gets its first monster hit, as Deadpool 2 debuts in theaters this weekend. The film is earning impressive reviews and was widely expected to top the original's opening weekend. Neither of the two other new releases are expected to compete for first place, or even second place, as Avengers: Infinity War has that locked down. Book Club should open in third place with more than $10 million, but that’s not a guarantee. Meanwhile, Show Dogs’ buzz is so quiet that I’m have trouble coming up with a prediction. This weekend last year, Alien: Covenant opened in first place, but with only $36.16 million. If Deadpool 2 doesn’t top that opening night, then I will be shocked. In fact, Deadpool 2 should earn more by itself than the total box office from this weekend last year. More...

Weekend Wrap-Up: Infinity War Helps 2018 Take on Guardians

May 15th, 2018

Avengers: Infinity War

The weekend was better than expected, for the most part. All of the holdovers, including the number one film, Avengers: Infinity War, held on better than we predicted, while one of the two new releases also opened faster. Life of the Party was the only film in the top five that didn’t beat expectations. Overall, the box office still slipped 19% from last week, down to $137 million. However, this is 1.2% higher than the same weekend last year. Year-to-date, 2018 maintains a strong 5.2% / $210 million lead over 2017 at $4.24 billion to $4.03 billion. More...

Friday Estimates: Infinity War Breaks up the Party

May 12th, 2018

Avengers: Infinity War

Avengers: Infinity War was on the high end of expectations on Friday with $16.00 million during its 15th day of release. This puts it on pace for $62 million during its third weekend of release for a running tally of $548 million. It became the second fastest film to reach $500 million domestically, getting there a day faster than The Last Jedi did. The film also debuted in China earning $60.73 million on Friday, $70.06 million including previews. Only Monster Hunt 2 and The Fate of the Furious had faster starts. More...

Thursday Night Previews: Party Generates some Noise, Breaking In Could find Some Loot

May 11th, 2018

Life of the Party

Life of the Party only managed $700,000 during its previews, which is well below the $985,000 The Boss managed two years ago. If this film has the same legs, it will open with just under $17 million. Granted, Life of the Party is earning better reviews, so it could perform a little better over the weekend, but matching our $21 million prediction might be asking too much. More...

Weekend Predictions: Infinity War Looks to Complete the Threepeat

May 10th, 2018

Life of the Party

Avengers: Infinity War will have no trouble earning first place for the third time at the box office chart. It’s only competition is the sophomore stint of Guardians of the Galaxy Vol 2, which earned $65 million this weekend last year. Hopefully Infinity War will come within $10 million of that. As for the new releases, Life of the Party should earn more than all three new releases earned last weekend, while Breaking In is on track for an opening in the low to mid teens. If all three films can meet these expectations, then 2018 will have a shot at winning in the year-over-year comparison. More...

2018 Preview: May

May 1st, 2018

Solo: A Star Wars Story

April was all about Avengers: Infinity War, which earned about as much during its opening weekend as the next two biggest films, A Quiet Place and Rampage, will earn in total. However, moving Infinity War to April has left a big gap for the first two weeks of May. It isn’t until Deadpool 2 debuts that we have a potential $100 million movie, while the week after Solo: A Star Wars Story closes the month on a strong note. Fortunately, both of those films are expected to earn more than $100 million during their opening weekends alone and combined could earn over $700 million domestically. Last May, Guardians of the Galaxy Vol 2 helped the month get off to a fast start, but it was the only monster hit of the month. Infinity War opening a week early will mean the month will start slower, in terms of new releases, but Infinity War’s record-breaking debut should help 2018 come out ahead in the end. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

A woman will stop at nothing to rescue her two children being held hostage in a house designed with impenetrable security. No trap, no trick and especially no man inside can match a mother with a mission when she is determined on breaking in.

Metrics

Opening Weekend:$17,630,285 (37.6% of total gross)
Legs:2.66 (domestic box office/biggest weekend)
Domestic Share:91.0% (domestic box office/worldwide)
Production Budget:$6,000,000 (worldwide box office is 8.6 times production budget)
Theater counts:2,537 opening theaters/2,537 max. theaters, 4.3 weeks average run per theater
Infl. Adj. Dom. BO $55,427,170

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 2,001-2,100) 2,014 $46,840,590
All Time International Box Office (Rank 6,701-6,800) 6,800 $4,644,792
All Time Worldwide Box Office (Rank 3,001-3,100) 3,051 $51,485,382

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


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Vudu:Vudu

Movie Details

Domestic Releases: May 11th, 2018 (Wide) by Universal
International Releases: May 9th, 2018 (Wide) (Egypt)
May 10th, 2018 (Wide) (Lebanon)
May 11th, 2018 (Wide) (Middle East Region)
May 11th, 2018 (Wide) (United Arab Emirates)
May 11th, 2018 (Wide) (United Kingdom)
... Show all releases
Video Release: July 24th, 2018 by Universal Home Entertainment
MPAA Rating: PG-13 for violence, menace, bloody images, sexual references, and brief strong language.
(Rating bulletin 2512 (Cert #51402), 1/31/2018)
Running Time: 88 minutes
Comparisons: vs. The Strangers
Create your own comparison chart…
Keywords: Hostage, Home Invasion, Rescue, Single Parent, Adult Child Dealing with the Death of a Parent, Inheritance, Prologue, Action Thriller
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Will Packer Productions, Practical Pictures, Universal Pictures, Dentsu Inc., Fuji Television Network
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Memorial Day (All Movies, 3-Day, Inflation Adjusted) 290 $5,140,562 May 25, 2018 17
Memorial Day (All Movies, 4-Day, Fri-Mon) 148 $5,500,695 May 25, 2018 17
Memorial Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 166 $6,599,627 May 25, 2018 17

Leading Cast

Gabrielle Union    Shaun Russell

Supporting Cast

Billy Burke    Eddie
Richard Cabral    Duncan
Ajiona Alexus    Jasmine Russell
Levi Meaden    Sam
Jason George    Justin Russell
Seth Carr    Glover Russell
Christa Miller    Maggie Harris
Damien Leake    Isaac Paulson
Mark Furze    Peter

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

James McTeigue    Director
Ryan Engle    Screenwriter
Jaime Primak Sullivan    Story by
Will Packer    Producer
Gabrielle Union    Producer
Sheila Hanahan Taylor    Producer
James Lopez    Producer
Craig Perry    Producer
Jaime Primak Sullivan    Executive Producer
Valerie Bleth Sharp    Executive Producer
Jeff Morrone    Executive Producer
Toby Oliver    Director of Photography
Cecele M. De Stefano    Production Designer
Joseph Jett Sally    Editor
Jason Sky Bland    Costume Designer
Johnny Klimek    Composer
Nancy Nayor    Casting Director
Valerie Bleth Sharp    Unit Production Manager
Aldric La'auli Porter    First Assistant Director
Lillian Awa    Second Assistant Director
Rob Bonz    Additional Editor
Shayla Cowan    Associate Producer
Jan McWilliams    Script Supervisor
Michael Budge    Art Director
Kenneth A. Larson    Set Designer
Lisa J. Alkofer    Set Decorator
Chris Giles    Sound Mixer
Anthony Franco    Costume Supervisor
Adam Brandy    Make up
Malika James    Make up
Andre Dubois    Hairstylist
Wankaya Hinkson    Hairstylist
Scott Trimble    Location Manager
Tommy Frazier    Special Effects Supervisor
Ken Clark    Special Effects Coordinator
Nancy Kirhoffer    Post-Production Supervisor
Larry Madaras    First Assistant Editor
Erin Oakley    Supervising Sound Editor
Sean McCormack    Supervising Sound Editor
Paul Pirola    Sound Effects Editor
Trevor Metz    Sound Effects Editor
Ryan Squires    Foley Mixer
Tom Marks    Supervising Re-Recording Mixer
Greg Orloff    Supervising Re-Recording Mixer
Gabriel Mounsey    Additional Music
Gabriel Mounsey    Score Mixer
Raoul Yorke Bolognini    Visual Effects Producer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Home Market Releases for August 7th, 2018

August 8th, 2018

Deadpool 2

It is a deceptively busy week on the home market, and not in a good way. There’s no one big release, at least not on DVD / Blu-ray, but there’s a sea of mediocrity this week. I’m not talking about quality here, but sales rank. There are a lot of films that wouldn’t even be filler during a normal week, but this week are selling well enough to be mentioned. There are several that are worth picking up, including limited releases like Bye Bye Germany and Revenge, classics like The Changeling, and even some Anime titles like Big Fish & Begonia or Tsuredure Children. Deadpool 2 is by far the biggest release of the week and I suspect the Blu-ray will be the Pick of the Week when it comes out, but I don’t want to give it that title until than. As a result, there’s no real winner this week. There were a lot that came close. More...

Featured Blu-ray and DVD Review: Breaking In

August 5th, 2018

Breaking In

Breaking In wasn’t a big hit at the box office, but it did well enough to cover its production budget during its opening weekend and will likely break even early in its home market run. The film does have a good hook, so I’m not surprised it did as well as it did, but does it have anything more? More...

Home Market Releases for July 24th, 2018

July 24th, 2018

In the Mouth of Madness

It is an incredibly slow week on the home market. Most of the films in the main list would be filler on even a below average week. The only real exception is Ready Player One, which did earn better than expected reviews, but it’s still not Pick of the Week material. There were a few actual contenders for that title, including Gravity Falls: The Complete Series and A Matter of Life and Death, but in the end, I went with In the Mouth of Madness on Blu-ray. More...

Weekend Wrap-Up: Deadpool Dominates Box Office, But Can’t Compete with Original

May 22nd, 2018

Deadpool 2

Deadpool 2 didn’t live up to expectations at the box office, but you can’t really complain about a $125.51 million opening weekend. The other new releases were Book Club, which did acceptable business, while the less said about Show Dogs’ debut the better. Overall, the box office rose 51% from last weekend earning $209 million. This is 69% higher than the same weekend last year. Year-to-date, 2018 is now ahead of 2017 by a margin of $290 million or 7.0% at $4.49 billion to $4.20 billion. Because Infinity War opened a week earlier than usual, it has been hard to compare the overall box office, but now it is safe to say 2018 has a sizable lead over 2017, one that should grow next weekend as well. More...

Weekend Estimates: Deadpool Has Surprisingly Short Legs, Still Dominates with $125 million

May 20th, 2018

Deadpool 2

Deadpool 2 broke records during its previews and stumbled a little on Friday, before finishing the weekend with an estimated $125 million. That’s still a fantastic result, more than the $110 million it reportedly cost to make, and more than the total box office earned this weekend last year. That said, it is way below the $150 million many thought it would earn after the preview numbers were announced. This isn’t as good as Deadpool’s opening weekend; however, that film benefited from Valentine’s day landing on Sunday, while this film will get some help next weekend, as it is Memorial Day long weekend. Furthermore, both films earned nearly identical reviews and both films earned an A from CinemaScore, so this film's legs should be decent. We will have a better idea where it will end up next weekend. More...

Weekend Predictions: Can Deadpool Come Back to Life?

May 17th, 2018

Deadpool 2

May gets its first monster hit, as Deadpool 2 debuts in theaters this weekend. The film is earning impressive reviews and was widely expected to top the original's opening weekend. Neither of the two other new releases are expected to compete for first place, or even second place, as Avengers: Infinity War has that locked down. Book Club should open in third place with more than $10 million, but that’s not a guarantee. Meanwhile, Show Dogs’ buzz is so quiet that I’m have trouble coming up with a prediction. This weekend last year, Alien: Covenant opened in first place, but with only $36.16 million. If Deadpool 2 doesn’t top that opening night, then I will be shocked. In fact, Deadpool 2 should earn more by itself than the total box office from this weekend last year. More...

Weekend Wrap-Up: Infinity War Helps 2018 Take on Guardians

May 15th, 2018

Avengers: Infinity War

The weekend was better than expected, for the most part. All of the holdovers, including the number one film, Avengers: Infinity War, held on better than we predicted, while one of the two new releases also opened faster. Life of the Party was the only film in the top five that didn’t beat expectations. Overall, the box office still slipped 19% from last week, down to $137 million. However, this is 1.2% higher than the same weekend last year. Year-to-date, 2018 maintains a strong 5.2% / $210 million lead over 2017 at $4.24 billion to $4.03 billion. More...

Friday Estimates: Infinity War Breaks up the Party

May 12th, 2018

Avengers: Infinity War

Avengers: Infinity War was on the high end of expectations on Friday with $16.00 million during its 15th day of release. This puts it on pace for $62 million during its third weekend of release for a running tally of $548 million. It became the second fastest film to reach $500 million domestically, getting there a day faster than The Last Jedi did. The film also debuted in China earning $60.73 million on Friday, $70.06 million including previews. Only Monster Hunt 2 and The Fate of the Furious had faster starts. More...

Thursday Night Previews: Party Generates some Noise, Breaking In Could find Some Loot

May 11th, 2018

Life of the Party

Life of the Party only managed $700,000 during its previews, which is well below the $985,000 The Boss managed two years ago. If this film has the same legs, it will open with just under $17 million. Granted, Life of the Party is earning better reviews, so it could perform a little better over the weekend, but matching our $21 million prediction might be asking too much. More...

Weekend Predictions: Infinity War Looks to Complete the Threepeat

May 10th, 2018

Life of the Party

Avengers: Infinity War will have no trouble earning first place for the third time at the box office chart. It’s only competition is the sophomore stint of Guardians of the Galaxy Vol 2, which earned $65 million this weekend last year. Hopefully Infinity War will come within $10 million of that. As for the new releases, Life of the Party should earn more than all three new releases earned last weekend, while Breaking In is on track for an opening in the low to mid teens. If all three films can meet these expectations, then 2018 will have a shot at winning in the year-over-year comparison. More...

2018 Preview: May

May 1st, 2018

Solo: A Star Wars Story

April was all about Avengers: Infinity War, which earned about as much during its opening weekend as the next two biggest films, A Quiet Place and Rampage, will earn in total. However, moving Infinity War to April has left a big gap for the first two weeks of May. It isn’t until Deadpool 2 debuts that we have a potential $100 million movie, while the week after Solo: A Star Wars Story closes the month on a strong note. Fortunately, both of those films are expected to earn more than $100 million during their opening weekends alone and combined could earn over $700 million domestically. Last May, Guardians of the Galaxy Vol 2 helped the month get off to a fast start, but it was the only monster hit of the month. Infinity War opening a week early will mean the month will start slower, in terms of new releases, but Infinity War’s record-breaking debut should help 2018 come out ahead in the end. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 2,001-2,100) 2,014 $46,840,590
All Time Domestic Inflation Adjusted Box Office (Rank 2,901-3,000) 2,943 $55,427,170
All Time Domestic Non-Sequel Box Office (Rank 1,501-1,600) 1,552 $46,840,590
Top 2018 Movies at the Domestic Box Office 62 $46,840,590
All Time Domestic Box Office for Original Screenplay Movies (Rank 901-1,000) 926 $46,840,590
All Time Domestic Box Office for Live Action Movies (Rank 1,601-1,700) 1,654 $46,840,590
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 901-1,000) 945 $46,840,590
All Time Domestic Box Office for Thriller/Suspense Movies (Rank 101-200) 167 $46,840,590
All Time Domestic Box Office for PG-13 Movies (Rank 801-900) 812 $46,840,590
All Time Domestic Box Office for Universal Movies (Rank 201-300) 276 $46,840,590

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 11, 2018 3 $17,630,285   2,537 $6,949   $17,630,285 1
May 18, 2018 5 $6,826,385 -61% 2,537 $2,691   $29,106,095 2
May 25, 2018 6 $4,284,585 -37% 1,985 $2,158   $35,873,240 3
Jun 1, 2018 8 $2,811,515 -34% 1,682 $1,672   $41,341,530 4
Jun 8, 2018 11 $1,442,755 -49% 1,162 $1,242   $44,078,940 5
Jun 15, 2018 20 $431,195 -70% 504 $856   $45,170,800 6
Jun 22, 2018 18 $368,655 -15% 223 $1,653   $45,780,170 7
Jun 29, 2018 21 $220,580 -40% 138 $1,598   $46,151,205 8
Jul 6, 2018 31 $104,840 -52% 92 $1,140   $46,338,445 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 11, 2018 3 $4,578,710     2,537 $1,805   $4,578,710 1
May 12, 2018 3 $5,718,755 +25%   2,537 $2,254   $10,297,465 2
May 13, 2018 2 $7,332,820 +28%   2,537 $2,890   $17,630,285 3
May 14, 2018 3 $1,260,080 -83%   2,537 $497   $18,890,365 4
May 15, 2018 3 $1,686,455 +34%   2,537 $665   $20,576,820 5
May 16, 2018 3 $911,335 -46%   2,537 $359   $21,488,155 6
May 17, 2018 3 $791,555 -13%   2,537 $312   $22,279,710 7
May 18, 2018 5 $1,913,670 +142% -58% 2,537 $754   $24,193,380 8
May 19, 2018 5 $2,975,860 +56% -48% 2,537 $1,173   $27,169,240 9
May 20, 2018 5 $1,936,855 -35% -74% 2,537 $763   $29,106,095 10
May 21, 2018 5 $588,520 -70% -53% 2,537 $232   $29,694,615 11
May 22, 2018 5 $885,110 +50% -48% 2,537 $349   $30,579,725 12
May 23, 2018 5 $532,945 -40% -42% 2,537 $210   $31,112,670 13
May 24, 2018 5 $475,985 -11% -40% 2,537 $188   $31,588,655 14
May 25, 2018 6 $1,104,880 +132% -42% 1,985 $557   $32,693,535 15
May 26, 2018 6 $1,650,150 +49% -45% 1,985 $831   $34,343,685 16
May 27, 2018 6 $1,529,555 -7% -21% 1,985 $771   $35,873,240 17
May 28, 2018 6 $1,216,110 -20% +107% 1,985 $613   $37,089,350 18
May 29, 2018 6 $621,425 -49% -30% 1,985 $313   $37,710,775 19
May 30, 2018 6 $448,990 -28% -16% 1,985 $226   $38,159,765 20
May 31, 2018 6 $370,250 -18% -22% 1,985 $187   $38,530,015 21
Jun 1, 2018 9 $794,325 +115% -28% 1,682 $472   $39,324,340 22
Jun 2, 2018 8 $1,265,340 +59% -23% 1,682 $752   $40,589,680 23
Jun 3, 2018 8 $751,850 -41% -51% 1,682 $447   $41,341,530 24
Jun 4, 2018 8 $324,280 -57% -73% 1,682 $193   $41,665,810 25
Jun 5, 2018 8 $460,955 +42% -26% 1,682 $274   $42,126,765 26
Jun 6, 2018 8 $282,740 -39% -37% 1,682 $168   $42,409,505 27
Jun 7, 2018 9 $226,680 -20% -39% 1,682 $135   $42,636,185 28
Jun 8, 2018 11 $379,280 +67% -52% 1,162 $326   $43,015,465 29
Jun 9, 2018 11 $627,605 +65% -50% 1,162 $540   $43,643,070 30
Jun 10, 2018 11 $435,870 -31% -42% 1,162 $375   $44,078,940 31
Jun 11, 2018 11 $178,340 -59% -45% 1,162 $153   $44,257,280 32
Jun 12, 2018 11 $246,525 +38% -47% 1,162 $212   $44,503,805 33
Jun 13, 2018 13 $144,220 -41% -49% 1,162 $124   $44,648,025 34
Jun 14, 2018 14 $91,580 -36% -60% 1,162 $79   $44,739,605 35
Jun 15, 2018 - $132,475 +45% -65% 504 $263   $44,872,080 36
Jun 16, 2018 - $170,905 +29% -73% 504 $339   $45,042,985 37
Jun 17, 2018 - $127,815 -25% -71% 504 $254   $45,170,800 38
Jun 18, 2018 - $57,890 -55% -68% 504 $115   $45,228,690 39
Jun 19, 2018 - $83,480 +44% -66% 504 $166   $45,312,170 40
Jun 20, 2018 - $58,670 -30% -59% 504 $116   $45,370,840 41
Jun 21, 2018 - $40,675 -31% -56% 504 $81   $45,411,515 42
Jun 22, 2018 - $119,055 +193% -10% 223 $534   $45,530,570 43
Jun 23, 2018 - $177,550 +49% +4% 223 $796   $45,708,120 44
Jun 24, 2018 - $72,050 -59% -44% 223 $323   $45,780,170 45
Jun 25, 2018 - $33,935 -53% -41% 223 $152   $45,814,105 46
Jun 26, 2018 - $46,025 +36% -45% 223 $206   $45,860,130 47
Jun 27, 2018 - $29,760 -35% -49% 223 $133   $45,889,890 48
Jun 28, 2018 - $40,735 +37% n/c 223 $183   $45,930,625 49
Jun 29, 2018 - $67,635 +66% -43% 138 $490   $45,998,260 50
Jun 30, 2018 - $89,780 +33% -49% 138 $651   $46,088,040 51
Jul 1, 2018 - $63,165 -30% -12% 138 $458   $46,151,205 52
Jul 2, 2018 - $16,190 -74% -52% 138 $117   $46,167,395 53
Jul 3, 2018 - $22,720 +40% -51% 138 $165   $46,190,115 54
Jul 4, 2018 - $21,450 -6% -28% 138 $155   $46,211,565 55
Jul 5, 2018 - $22,040 +3% -46% 138 $160   $46,233,605 56
Jul 6, 2018 - $32,645 +48% -52% 92 $355   $46,266,250 57
Jul 7, 2018 - $46,245 +42% -48% 92 $503   $46,312,495 58
Jul 8, 2018 - $25,950 -44% -59% 92 $282   $46,338,445 59
Jul 9, 2018 - $11,035 -57% -32% 92 $120   $46,349,480 60
Jul 10, 2018 - $12,865 +17% -43% 92 $140   $46,362,345 61
Jul 11, 2018 - $12,075 -6% -44% 92 $131   $46,374,420 62
Jul 12, 2018 - $8,700 -28% -61% 92 $95   $46,383,120 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 11, 2018 3 $22,279,710   2,537 $8,782   $22,279,710 1
May 18, 2018 5 $9,308,945 -58% 2,537 $3,669   $31,588,655 2
May 25, 2018 6 $6,941,360 -25% 1,985 $3,497   $38,530,015 3
Jun 1, 2018 8 $4,106,170 -41% 1,682 $2,441   $42,636,185 4
Jun 8, 2018 12 $2,103,420 -49% 1,162 $1,810   $44,739,605 5
Jun 15, 2018 19 $671,910 -68% 504 $1,333   $45,411,515 6
Jun 22, 2018 18 $519,110 -23% 223 $2,328   $45,930,625 7
Jun 29, 2018 27 $302,980 -42% 138 $2,196   $46,233,605 8
Jul 6, 2018 31 $149,515 -51% 92 $1,625   $46,383,120 9

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Central America 5/18/2018 $21,000 5 9 37 $287,975 7/6/2018
Egypt 5/9/2018 $10,336 14 14 38 $18,904 1/1/2019
Germany 8/17/2018 $292,765 241 241 715 $656,563 10/11/2018
Italy 7/26/2018 $17,639 0 0 0 $26,497 8/17/2018
Lebanon 5/10/2018 $19,564 14 14 15 $30,069 1/1/2019
Middle East Region 5/11/2018 $238,431 57 57 89 $417,689 6/14/2018
South Africa 6/1/2018 $132,186 67 79 444 $878,188 10/11/2018
Spain 8/24/2018 $17,118 15 15 31 $43,547 9/20/2018
Trinidad 6/6/2018 $110,617 19 19 56 $277,237 1/1/2019
United Arab Emirates 5/11/2018 $159,357 44 44 51 $242,282 1/1/2019
United Kingdom 5/11/2018 $575,362 320 320 1,049 $1,664,919 7/6/2018
 
Rest of World $100,922
 
International Total$4,644,792 1/1/2019

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 6,701-6,800) 6,800 $4,644,792
All Time International Non-Sequel Box Office (Rank 5,901-6,000) 5,916 $4,644,792
All Time International Box Office for Original Screenplay Movies (Rank 3,501-3,600) 3,596 $4,644,792
All Time International Box Office for Live Action Movies (Rank 5,601-5,700) 5,641 $4,644,792
All Time International Box Office for Contemporary Fiction Movies (Rank 3,401-3,500) 3,491 $4,644,792
All Time International Box Office for Thriller/Suspense Movies (Rank 601-700) 628 $4,644,792
All Time International Box Office for PG-13 Movies (Rank 1,501-1,600) 1,501 $4,644,792
All Time International Box Office for Universal Movies (Rank 401-500) 407 $4,644,792

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 3,001-3,100) 3,051 $51,485,382
All Time Worldwide Non-Sequel Box Office (Rank 2,401-2,500) 2,431 $51,485,382
Top 2018 Movies at the Worldwide Box Office (Rank 101-200) 124 $51,485,382
All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,401-1,500) 1,490 $51,485,382
All Time Worldwide Box Office for Live Action Movies (Rank 2,501-2,600) 2,563 $51,485,382
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,401-1,500) 1,493 $51,485,382
All Time Worldwide Box Office for Thriller/Suspense Movies (Rank 201-300) 273 $51,485,382
All Time Worldwide Box Office for PG-13 Movies (Rank 1,001-1,100) 1,096 $51,485,382
All Time Worldwide Box Office for Universal Movies (Rank 301-400) 358 $51,485,382

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Aug 12, 2018267,816 67,816$1,217,975$1,217,9753
Aug 19, 2018613,541-80% 81,357$243,196$1,461,1714
Aug 26, 2018198,222-39% 89,579$147,667$1,608,8385

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Aug 12, 2018450,038 50,038$998,760$998,7603
Aug 19, 20181013,692-73% 63,730$273,292$1,272,0524
Aug 26, 2018195,791-58% 69,521$115,592$1,387,6445

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.