Record	Rank	Revenue
All Time Domestic Box Office (Rank 1,001-1,100)	1,023	$83,670,083
All Time Domestic Inflation Adjusted Box Office (Rank 1,401-1,500)	1,497	$113,311,986
All Time Domestic Sequel Box Office (Rank 301-400)	304	$83,670,083
Top 2012 Movies at the Domestic Box Office	37	$83,670,083
All Time Domestic Box Office for Based on Folk Tale/Legend/Fairytale Movies	15	$83,670,083
All Time Domestic Box Office for Animation/Live Action Movies (Rank 101-200)	124	$83,670,083
All Time Domestic Box Office for Fantasy Movies	81	$83,670,083
All Time Domestic Box Office for Adventure Movies (Rank 201-300)	291	$83,670,083
All Time Domestic Box Office for PG-13 Movies (Rank 401-500)	457	$83,670,083
All Time Domestic Box Office for Warner Bros. Movies (Rank 101-200)	175	$83,670,083

Date	Rank	Gross	% Change	Theaters	Per Theater	Total Gross	Week
Mar 30, 2012	2	$33,457,188		3,545	$9,438	$33,457,188	1
Apr 6, 2012	4	$14,732,121	-56%	3,545	$4,156	$58,614,212	2
Apr 13, 2012	6	$6,906,209	-53%	3,102	$2,226	$71,252,005	3
Apr 20, 2012	11	$3,922,412	-43%	2,502	$1,568	$77,232,955	4
Apr 27, 2012	14	$1,981,008	-49%	1,572	$1,260	$80,524,819	5
May 4, 2012	17	$460,190	-77%	715	$644	$81,619,832	6
May 11, 2012	22	$214,933	-53%	265	$811	$81,990,168	7
May 18, 2012	14	$476,327	+122%	360	$1,323	$82,520,290	8
May 25, 2012	20	$232,380	-51%	255	$911	$82,927,756	9
Jun 1, 2012	28	$156,016	-33%	205	$761	$83,221,768	10
Jun 8, 2012	30	$104,684	-33%	150	$698	$83,411,361	11
Jun 15, 2012	34	$77,466	-26%	105	$738	$83,550,284	12
Jun 22, 2012	43	$45,546	-41%	70	$651	$83,640,426	13

Date	Rank	Gross	%YD	%LW	Theaters	Per Theater	Total Gross	Days
Mar 30, 2012	2	$12,316,264			3,545	$3,474	$12,316,264	1
Mar 31, 2012	2	$12,718,660	+3%		3,545	$3,588	$25,034,924	2
Apr 1, 2012	2	$8,422,264	-34%		3,545	$2,376	$33,457,188	3
Apr 2, 2012	2	$2,573,324	-69%		3,545	$726	$36,030,512	4
Apr 3, 2012	2	$2,942,179	+14%		3,545	$830	$38,972,691	5
Apr 4, 2012	3	$2,251,221	-23%		3,545	$635	$41,223,912	6
Apr 5, 2012	3	$2,658,179	+18%		3,545	$750	$43,882,091	7
Apr 6, 2012	4	$5,403,236	+103%	-56%	3,545	$1,524	$49,285,327	8
Apr 7, 2012	4	$5,675,136	+5%	-55%	3,545	$1,601	$54,960,463	9
Apr 8, 2012	3	$3,653,749	-36%	-57%	3,545	$1,031	$58,614,212	10
Apr 9, 2012	5	$1,701,528	-53%	-34%	3,545	$480	$60,315,740	11
Apr 10, 2012	4	$1,547,353	-9%	-47%	3,545	$436	$61,863,093	12
Apr 11, 2012	5	$1,264,125	-18%	-44%	3,545	$357	$63,127,218	13
Apr 12, 2012	4	$1,218,578	-4%	-54%	3,545	$344	$64,345,796	14
Apr 13, 2012	9	$1,946,153	+60%	-64%	3,102	$627	$66,291,949	15
Apr 14, 2012	6	$3,025,715	+55%	-47%	3,102	$975	$69,317,664	16
Apr 15, 2012	6	$1,934,341	-36%	-47%	3,102	$624	$71,252,005	17
Apr 16, 2012	6	$519,087	-73%	-69%	3,102	$167	$71,771,092	18
Apr 17, 2012	7	$581,267	+12%	-62%	3,102	$187	$72,352,359	19
Apr 18, 2012	7	$472,119	-19%	-63%	3,102	$152	$72,824,478	20
Apr 19, 2012	7	$486,065	+3%	-60%	3,102	$157	$73,310,543	21
Apr 20, 2012	11	$1,039,507	+114%	-47%	2,502	$415	$74,350,050	22
Apr 21, 2012	11	$1,712,503	+65%	-43%	2,502	$684	$76,062,553	23
Apr 22, 2012	11	$1,170,402	-32%	-39%	2,502	$468	$77,232,955	24
Apr 23, 2012	10	$319,192	-73%	-39%	2,502	$128	$77,552,147	25
Apr 24, 2012	10	$372,239	+17%	-36%	2,502	$149	$77,924,386	26
Apr 25, 2012	10	$298,150	-20%	-37%	2,502	$119	$78,222,536	27
Apr 26, 2012	10	$321,275	+8%	-34%	2,502	$128	$78,543,811	28
Apr 27, 2012	-	$527,872	+64%	-49%	1,572	$336	$79,071,683	29
Apr 28, 2012	-	$884,292	+68%	-48%	1,572	$563	$79,955,975	30
Apr 29, 2012	-	$568,844	-36%	-51%	1,572	$362	$80,524,819	31
Apr 30, 2012	-	$163,311	-71%	-49%	1,572	$104	$80,688,130	32
May 1, 2012	-	$194,038	+19%	-48%	1,572	$123	$80,882,168	33
May 2, 2012	-	$148,363	-24%	-50%	1,572	$94	$81,030,531	34
May 3, 2012	-	$129,111	-13%	-60%	1,572	$82	$81,159,642	35
May 4, 2012	-	$145,009	+12%	-73%	715	$203	$81,304,651	36
May 5, 2012	-	$184,314	+27%	-79%	715	$258	$81,488,965	37
May 6, 2012	-	$130,867	-29%	-77%	715	$183	$81,619,832	38
May 7, 2012	-	$34,261	-74%	-79%	715	$48	$81,654,093	39
May 8, 2012	-	$42,826	+25%	-78%	715	$60	$81,696,919	40
May 9, 2012	-	$37,259	-13%	-75%	715	$52	$81,734,178	41
May 10, 2012	-	$41,057	+10%	-68%	715	$57	$81,775,235	42
May 11, 2012	-	$72,327	+76%	-50%	265	$273	$81,847,562	43
May 12, 2012	-	$92,396	+28%	-50%	265	$349	$81,939,958	44
May 13, 2012	-	$50,210	-46%	-62%	265	$189	$81,990,168	45
May 14, 2012	-	$14,272	-72%	-58%	265	$54	$82,004,440	46
May 15, 2012	-	$18,268	+28%	-57%	265	$69	$82,022,708	47
May 16, 2012	-	$10,932	-40%	-71%	265	$41	$82,033,640	48
May 17, 2012	-	$10,323	-6%	-75%	265	$39	$82,043,963	49
May 18, 2012	-	$132,069	+1,179%	+83%	360	$367	$82,176,032	50
May 19, 2012	-	$190,959	+45%	+107%	360	$530	$82,366,991	51
May 20, 2012	-	$153,299	-20%	+205%	360	$426	$82,520,290	52
May 21, 2012	-	$45,320	-70%	+218%	360	$126	$82,565,610	53
May 22, 2012	-	$48,098	+6%	+163%	360	$134	$82,613,708	54
May 23, 2012	-	$40,727	-15%	+273%	360	$113	$82,654,435	55
May 24, 2012	-	$40,941	+1%	+297%	360	$114	$82,695,376	56
May 25, 2012	-	$61,752	+51%	-53%	255	$242	$82,757,128	57
May 26, 2012	-	$89,378	+45%	-53%	255	$351	$82,846,506	58
May 27, 2012	-	$81,250	-9%	-47%	255	$319	$82,927,756	59
May 28, 2012	-	$60,977	-25%	+35%	255	$239	$82,988,733	60
May 29, 2012	-	$26,830	-56%	-44%	255	$105	$83,015,563	61
May 30, 2012	-	$23,206	-14%	-43%	255	$91	$83,038,769	62
May 31, 2012	-	$26,983	+16%	-34%	255	$106	$83,065,752	63
Jun 1, 2012	-	$43,482	+61%	-30%	205	$212	$83,109,234	64
Jun 2, 2012	-	$66,096	+52%	-26%	205	$322	$83,175,330	65
Jun 3, 2012	-	$46,438	-30%	-43%	205	$227	$83,221,768	66
Jun 4, 2012	-	$20,898	-55%	-66%	205	$102	$83,242,666	67
Jun 5, 2012	-	$22,950	+10%	-14%	205	$112	$83,265,616	68
Jun 6, 2012	-	$20,226	-12%	-13%	205	$99	$83,285,842	69
Jun 7, 2012	-	$20,835	+3%	-23%	205	$102	$83,306,677	70
Jun 8, 2012	-	$30,536	+47%	-30%	150	$204	$83,337,213	71
Jun 9, 2012	-	$40,475	+33%	-39%	150	$270	$83,377,688	72
Jun 10, 2012	-	$33,673	-17%	-27%	150	$224	$83,411,361	73
Jun 11, 2012	-	$14,017	-58%	-33%	150	$93	$83,425,378	74
Jun 12, 2012	-	$16,140	+15%	-30%	150	$108	$83,441,518	75
Jun 13, 2012	-	$15,495	-4%	-23%	150	$103	$83,457,013	76
Jun 14, 2012	-	$15,805	+2%	-24%	150	$105	$83,472,818	77
Jun 15, 2012	-	$21,924	+39%	-28%	105	$209	$83,494,742	78
Jun 16, 2012	-	$29,373	+34%	-27%	105	$280	$83,524,115	79
Jun 17, 2012	-	$26,169	-11%	-22%	105	$249	$83,550,284	80
Jun 18, 2012	-	$11,235	-57%	-20%	105	$107	$83,561,519	81
Jun 19, 2012	-	$12,158	+8%	-25%	105	$116	$83,573,677	82
Jun 20, 2012	-	$10,343	-15%	-33%	105	$99	$83,584,020	83
Jun 21, 2012	-	$10,860	+5%	-31%	105	$103	$83,594,880	84
Jun 22, 2012	-	$12,570	+16%	-43%	70	$180	$83,607,450	85
Jun 23, 2012	-	$18,551	+48%	-37%	70	$265	$83,626,001	86
Jun 24, 2012	-	$14,425	-22%	-45%	70	$206	$83,640,426	87
Jun 25, 2012	-	$6,724	-53%	-40%	70	$96	$83,647,150	88
Jun 26, 2012	-	$8,670	+29%	-29%	70	$124	$83,655,820	89
Jun 27, 2012	-	$6,385	-26%	-38%	70	$91	$83,662,205	90
Jun 28, 2012	-	$7,878	+23%	-27%	70	$113	$83,670,083	91

Date	Rank	Gross	% Change	Theaters	Per Theater	Total Gross	Week
Mar 30, 2012	2	$43,882,091		3,545	$12,379	$43,882,091	1
Apr 6, 2012	3	$20,463,705	-53%	3,545	$5,773	$64,345,796	2
Apr 13, 2012	6	$8,964,747	-56%	3,102	$2,890	$73,310,543	3
Apr 20, 2012	12	$5,233,268	-42%	2,502	$2,092	$78,543,811	4
Apr 27, 2012	14	$2,615,831	-50%	1,572	$1,664	$81,159,642	5
May 4, 2012	17	$615,593	-76%	715	$861	$81,775,235	6
May 11, 2012	26	$268,728	-56%	265	$1,014	$82,043,963	7
May 18, 2012	13	$651,413	+142%	360	$1,809	$82,695,376	8
May 25, 2012	21	$370,376	-43%	255	$1,452	$83,065,752	9
Jun 1, 2012	28	$240,925	-35%	205	$1,175	$83,306,677	10
Jun 8, 2012	29	$166,141	-31%	150	$1,108	$83,472,818	11
Jun 15, 2012	35	$122,062	-27%	105	$1,162	$83,594,880	12
Jun 22, 2012	43	$75,203	-38%	70	$1,074	$83,670,083	13

Territory	Release Date	Opening Weekend	Opening Weekend Screens	Maximum Screens	Theatrical Engagements	Total Box Office	Report Date
Argentina	3/29/2012	$0	0	52	83	$5,223,497	12/29/2018
Austria	3/29/2012	$0	0	23	32	$1,331,487	12/6/2015
Belgium	3/28/2012	$0	0	26	26	$1,484,244	12/6/2015
Bolivia	3/29/2012	$0	0	8	12	$518,775	12/29/2018
Brazil	3/30/2012	$0	0	226	398	$15,869,618	12/10/2015
Bulgaria	3/30/2012	$0	0	11	42	$452,696	12/29/2018
Chile	3/29/2012	$0	0	9	29	$2,434,959	12/29/2018
Colombia	3/30/2012	$0	0	40	50	$5,205,874	12/29/2018
Croatia	3/29/2012	$0	0	7	11	$209,038	12/29/2018
Czech Republic	3/29/2012	$0	0	22	22	$758,363	12/29/2018
Ecuador	4/13/2012	$0	0	48	151	$1,439,874	12/29/2018
Egypt	3/28/2012	$0	0	8	27	$237,532	12/29/2018
Greece	3/29/2012	$0	0	38	38	$193,442	12/6/2015
Hungary	3/29/2012	$0	0	37	37	$645,207	12/29/2018
Iceland	3/30/2012	$0	0	2	3	$71,276	12/29/2018
Indonesia	3/30/2012	$0	0	8	14	$2,537,979	12/29/2018
Israel	3/29/2012	$0	0	6	6	$444,454	12/29/2018
Japan	4/21/2012	$0	0	540	540	$7,638,624	12/6/2015
Kenya	3/30/2012	$0	0	5	7	$103,189	12/29/2018
Latvia	3/30/2012	$0	0	2	2	$111,069	12/29/2018
Lithuania	3/30/2012	$0	0	3	3	$139,205	12/6/2015
Malaysia	3/29/2012	$0	0	27	42	$3,714,136	12/10/2015
Mexico	3/30/2012	$0	0	391	705	$17,811,320	12/10/2015
New Zealand	3/29/2012	$0	0	7	17	$883,855	12/6/2015
Norway	3/30/2012	$0	0	3	3	$602,908	12/6/2015
Peru	3/29/2012	$0	0	40	53	$3,015,519	12/29/2018
Philippines	3/29/2012	$0	0	11	21	$3,394,375	12/29/2018
Poland	3/30/2012	$0	0	39	39	$1,649,454	12/29/2018
Portugal	3/29/2012	$0	0	5	5	$702,649	12/6/2015
Romania	3/30/2012	$0	0	19	32	$856,102	12/29/2018
Serbia and Montenegro	3/29/2012	$0	0	11	110	$125,335	12/29/2018
Singapore	3/29/2012	$0	0	12	13	$2,887,442	12/6/2015
Spain	3/30/2012	$0	0	146	239	$7,925,464	12/10/2015
Taiwan	3/30/2012	$0	0	5	8	$2,432,168	12/6/2015
Thailand	3/29/2012	$0	0	27	34	$2,461,126	12/10/2015
Turkey	3/30/2012	$0	0	93	100	$2,444,304	12/29/2018
Ukraine	3/29/2012	$0	0	12	25	$1,669,264	12/29/2018
United Arab Emirates	3/29/2012	$0	0	3	6	$1,666,953	12/29/2018
United Kingdom	3/30/2012	$0	0	89	106	$12,657,947	12/6/2015
Uruguay	3/30/2012	$0	0	4	6	$206,110	12/29/2018
Venezuela	3/30/2012	$0	0	44	100	$6,820,191	12/10/2015
Rest of World						$100,622,976
International Total						$221,600,000	12/29/2018

Record	Rank	Revenue
All Time International Box Office (Rank 401-500)	451	$221,600,000
All Time International Sequel Box Office (Rank 201-300)	207	$221,600,000
Top 2012 Movies at the International Box Office	24	$221,600,000
All Time International Box Office for Based on Folk Tale/Legend/Fairytale Movies	10	$221,600,000
All Time International Box Office for Animation/Live Action Movies	99	$221,600,000
All Time International Box Office for Fantasy Movies	58	$221,600,000
All Time International Box Office for Adventure Movies (Rank 101-200)	176	$221,600,000
All Time International Box Office for PG-13 Movies (Rank 201-300)	228	$221,600,000
All Time International Box Office for Warner Bros. Movies	76	$221,600,000

Record	Rank	Revenue
All Time Worldwide Box Office (Rank 501-600)	555	$305,270,083
All Time Worldwide Sequel Box Office (Rank 201-300)	237	$305,270,083
Top 2012 Movies at the Worldwide Box Office	27	$305,270,083
All Time Worldwide Box Office for Based on Folk Tale/Legend/Fairytale Movies	11	$305,270,083
All Time Worldwide Box Office for Animation/Live Action Movies (Rank 101-200)	109	$305,270,083
All Time Worldwide Box Office for Fantasy Movies	65	$305,270,083
All Time Worldwide Box Office for Adventure Movies (Rank 201-300)	214	$305,270,083
All Time Worldwide Box Office for PG-13 Movies (Rank 201-300)	278	$305,270,083
All Time Worldwide Box Office for Warner Bros. Movies	100	$305,270,083

Date	Rank	Units this Week	% Change	Total Units	Spending this Week	Total Spending	Weeks in Release
Jul 1, 2012	3	559,402		559,402	$8,368,654	$8,368,654	1
Jul 8, 2012	3	200,168	-64%	759,570	$2,994,513	$11,363,167	2
Jul 15, 2012	5	133,286	-33%	892,856	$1,993,959	$13,357,126	3
Jul 22, 2012	8	82,897	-38%	975,753	$1,240,139	$14,597,265	4
Jul 29, 2012	7	74,620	-10%	1,050,373	$1,121,539	$15,718,804	5
Aug 5, 2012	10	62,119	-17%	1,112,492	$918,740	$16,637,544	6
Aug 12, 2012	17	31,781	-49%	1,144,273	$458,282	$17,095,826	7
Aug 19, 2012	17	30,900	-3%	1,175,173	$300,657	$17,396,483	8
Aug 26, 2012	30	14,123	-54%	1,189,296	$191,508	$17,587,991	9

Date	Rank	Units this Week	% Change	Total Units	Spending this Week	Total Spending	Weeks in Release
Jul 1, 2012	1	249,966		249,966	$6,450,527	$6,450,527	1
Jul 8, 2012	2	85,888	-66%	335,854	$2,105,533	$8,556,060	2
Jul 15, 2012	3	49,889	-42%	385,743	$1,219,762	$9,775,822	3
Jul 22, 2012	8	25,939	-48%	411,682	$629,198	$10,405,020	4
Jul 29, 2012	9	19,219	-26%	430,901	$471,110	$10,876,130	5
Aug 5, 2012	7	17,274	-10%	448,175	$428,047	$11,304,177	6
Aug 12, 2012	13	11,514	-33%	459,689	$255,977	$11,560,154	7
Aug 19, 2012	5	39,276	+241%	498,965	$641,017	$12,201,171	8
Aug 26, 2012	17	8,828	-78%	507,793	$208,277	$12,409,448	9
Nov 25, 2012	7	145,590		664,539	$2,506,523	$15,117,556	22
Dec 2, 2012	17	29,177	-80%	693,716	$478,919	$15,596,475	23

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Blu-ray Sales: Games Scores Early

August 29th, 2012

The short sales week didn't stop The Hunger Games from earning first place on the Blu-ray Sales Chart. It led all new releases with 1.67 million units / $33.33 million over two days. This is more than I thought it would sell and puts it in the top ten all time openings on Blu-ray. Its opening week Blu-ray share was 43%, which is a little low for a major blockbuster, but it was aimed more at women, who don't buy as many Blu-rays as men do. More...

Blu-ray Sales: Reunions Make People Blu

July 24th, 2012

There were only two new releases to chart this week, but one of them, American Reunion, led the way with 352,000 units / $7.04 million. Its opening week Blu-ray share was 46%, which is excellent for a comedy. On the other hand, it has missed expectations nearly every step of the way, so this isn't enough to make the studio really happy. More...

DVD Sales: Four Hundred Thousand Reunite with American Pie Franchise

July 23rd, 2012

New releases were not exactly plentiful this week on the DVD sales chart, but we did have a new film on top of the chart. American Reunion sold 411,000 units and generated $6.57 million in opening week sales. That's below expectations, but it also struggled theatrically, so it's not a surprise. More...

Blu-ray Sales: Holdovers Overshadow New Releases

July 18th, 2012

Like on the DVD sales chart, there were no new releases to reach the top ten on the Blu-ray sales chart. In fact, the best selling Blu-ray was Sherlock Holmes: A Game of Shadows, which leapt up from fourth to earned first place with 156,000 units / $2.55 million for the week giving it totals of 2.22 million units / $51.32 million after four. More...

DVD Sales: 21 Jump Street has Serious Hang Time

July 18th, 2012

New releases were nearly absent from the DVD sales chart this week with none in the top ten. This left the top five pretty much the same as last week. 21 Jump Street remained in top spot with 280,000 units / $5.03 million for the week giving it totals of 1.01 million units / $17.47 million. More...

Blu-ray Sales: Wrath of the Blu-rays

July 10th, 2012

Wrath of the Titans led a trio of new releases on top of the Blu-ray sales chart. It sold 800,000 units and generated $18.37 million in revenue, giving the film an opening week Blu-ray share of 55%. A visually-intensive action movie opening with a Blu-ray share above 50% is no longer a noteworthy event. More...

DVD Sales: 21 Leaps to the Top

July 9th, 2012

New releases dominated the DVD sales chart with four of them placing in the top five. Things were led by 21 Jump Street, which sold 869,000 units while generating $14.77 million in opening week sales. This is a fine start, but given its theatrical run, it isn't a great start. On the other hand, it didn't need a great start to break even. More...

DVD and Blu-ray Releases for June 26th, 2012

June 25th, 2012

It's a good week on the home market, especially for this time of year. Not only do we have a first-run release that hit $100 million at the box office, 21 Jump Street, but we have an art house film that found massive success with moviegoers, critics, and even Awards Season voters, The Artist. There are also a couple of wide releases that should have some impact on the overall sales, Mirror Mirror and Wrath of the Titans, as well as some TV on DVD releases, limited releases, catalogue titles, etc. that are also of interest. As for Pick of the Week, The Artist on Blu-ray is the most obvious choice, but The 39 Steps on Blu-ray and Sound of Noise on DVD were also in the running. Finally, Phineas and Ferb: - The Perry Files arrived late, but it too is worthy of that honor. More...

International Box Office: Battle on the High Seas

April 26th, 2012

For the second weekend in a row, Battleship and Titanic 3D were battling for top spot on the international chart, but this week Battleship came out on top. It managed $60 million on 9,038 screens in 50 markets for an early total of $131.1 million. The film opened in second place in China with $17 million on 2,287 screens, while it placed first in Russia with $11.20 million on 809. It also maintained first place in a trio of major markets, led by South Korea with $3.44 million on 624 screens over the weekend for a total of $12.68 million. It also repeated on top in Germany ($2.16 million on 637 screens for a total of $7.39 million) and in the U.K. ($2.06 million on 497 screens for a total of $9.80 million). More...

International Box Office: Titanic International Run Would Sink an Iceberg

April 18th, 2012

Titanic 3D had an insane second weekend on re-release on the international chart earning $98.90 million on 10,066 screens in 69 markets for totals of $157.15 million internationally and $201.87 million worldwide. Its complete total is now $2.04 billion, which is a stunning figure. The majority of the film's weekend haul came from China, where it broke records with $67 million, which broke Transformers: Dark of the Moon's record opening weekend in that market. The film remained in top spot in Russia with $3.15 million on 972 screens for a total of $10.34 million after two. Its total in the U.K. rose to $12.68 million after two weeks of release, including $2.87 million on 429 screens this past weekend. At this point, I can imagine studio heads looking at every film that earned more than $300 million and trying to figure out if they can be converted to 3D or not. If it only costs $18 million to convert a film and it can make $200 million worldwide, it's an easy way to make money. Of course, it's also an easy way to over-saturate the market to the point of no return. More...

International Box Office: Wrath is Titanic Internationally

April 11th, 2012

Wrath of the Titans is really struggling domestically, but it could mitigate some of the losses here with its box office numbers internationally. This weekend it added $42.1 million on 13,070 screens in 61 markets for a total of $151.6 million. Its best market of the weekend was Russia, where it earned $4.09 million on 1,116 screens over the weekend for a total of $19.55 million after two. It has yet to open in Japan, and if it can get to $300 million worldwide, it should break even very early in the film's home market run. More...

IMAX: Titanic's Opening Smooth Sailing on IMAX

April 10th, 2012

Titanic 3D led the Global IMAX box office with $3.6 million on 159 screens over the weekend. Of that, $2.0 million was earned on 79 domestic screens giving the film a $25,000 per screen average. Wrath of the Titans was in a very close second place with $3.3 million worldwide. More...

Weekend Wrap-Up: Box Office Feels Hunger Pangs

April 9th, 2012

There's good news and bad news at the box office this weekend. The good news was The Hunger Games, which not only earned its third first place finish on the chart, but it also held on better than expected and crossed a major milestone. The bad news was practically everything else. Neither American Reunion or Titanic 3D matched expectations, while the overall box office suffered as a result falling 17% to $123 million. Fortunately, this was higher than last year by a margin of 6%. Year-to-date, 2012 is still ahead of 2011 with $2.81 billion to $2.34 billion. Unfortunately, we needed the new releases this weekend to be stronger if we have a chance of winning over the next couple weekends. More...

Weekend Predictions: Can 3D Stop a Threepeat? Or Will Reunion Rule?

April 5th, 2012

A trio of films are looking to grab top spot on the box office chart this weekend. Some think American Reunion will win. It is the latest installment in a very popular franchise, one that hasn't had a theatrical release in almost nine years. Some think Titanic 3D will lead the way. It is a 3D re-release of the second-biggest hit of all time. While still others think The Hunger Games will win for the third weekend in a row. It is by far the biggest hit of the year and topped the chart on Wednesday, despite the debut of Titanic. All three films are have a chance to make more than $30 million over the weekend. On the other hand, this weekend last year, no films made more than $30 million and only one, Hop, made more than $20 million. This means 2012 should win with ease. More...

International Box Office: Wrath Fills Up on International Sales

April 5th, 2012

In a reversal of what happened domestically, Wrath of the Titans won the race on the international chart with an estimated $78 million in 60 markets. This includes some powerhouse results, like $12.66 million on 1,164 screens in Russia, which is more than The Hunger Games has made in two weeks. However, Russia tends to reward fantasy films over most other genres. It also did very well in Mexico ($5.09 million on 1,494 screens) and in Brazil ($4.05 million on 517). On the other hand, it struggled in the U.K. placing second with $3.52 million 466 screens. That's a weaker opening than it had here, given the relative size of the two markets. With a production budget of $150 million, it will likely need close to $400 million to break even before the home market. Anything more than $300 million will be enough to cover expenses, eventually, but probably won't be enough to greenlight a third installment in the franchise. More...

IMAX: Wrath Feels Good

April 4th, 2012

Wrath of the Titans opened with $8.6 million on IMAX screens worldwide, including $4.7 million on 292 screens domestically. It has a short run as Titanic 3D opens in theaters on Wednesday. More...

Weekend Wrap-Up: Hunger Still Filling

April 2nd, 2012

Despite falling a little bit further than expected, The Hunger Games easily won the race for top spot in the box office this weekend. Wrath of the Titans and Mirror Mirror couldn't compensate for the number one film's decline and the overall box office fell 31% to $149 million. However, and more importantly, the box office was up 19% when compared to last year. Year-to-date, 2012 has expanded its lead to 20% at $2.62 billion to $2.18 billion after three months. More...

Weekend Predictions: Will Hunger Remain the Fairest or Feel the Wrath of the Fanboy Effect?

March 30th, 2012

There are two saturation level releases coming out this week, Wrath of the Titans and Mirror Mirror. Even so, there's a 99% likelihood that The Hunger Games will repeat on the top of the chart. Wrath of the Titans would have to nearly double its average prediction and / or The Hunger Games would have to collapse by a near record amount for there to be a new number one this weekend. Additionally, unless there's some catastrophic event that keeps people away from theaters nationwide, the overall box office should see massive growth from last year. In fact, even without The Hunger Games, there could be some growth from last year, as most analysts expect the two new releases from this year to be stronger than the three new releases from last year. The only downside is the lack of depth. John Carter should place sixth with $2 million over the weekend, but that wouldn't even be enough for a top ten finish last year. More...

2012 Preview: March

March 1st, 2012

February continued 2012's winning streak, which has now reached eight weeks. Will that streak continue in March? I'm not sure it will. There are some very good signs. For instance, last March, only one film reached $100 million, Rango, while there were a couple others that cracked $75 million, Battle: Los Angeles and Limitless. Plus the final weekend of this month lines up with the first weekend of April last year, which also had a $100 million hit, Hop. This time around, things look a whole lot better at the top with a potential $200 million hit, The Hunger Games, and two more that should hit the century mark, Dr. Seuss' The Lorax, and Wrath of the Titans. Plus a couple others, 21 Jump Street and John Carter of Mars, that could top $75 million. However, there are a few weeks that look soft when compared with last year. I suspect The Hunger Games will be such a huge hit that overall March 2012 will perform better than March 2011, but I also think there will be a couple weeks of year-over-year declines. On the plus side, very few films feel like filler; in fact, there are very few films, period. Over the next five weekends, only nine films are opening wide, which is odd for this time of year. In fact, it would be slow for the heart of summer, when most weeks have a blockbuster and one counter-programming film. Will this help the overall box office, as no films will be squeezed out? Or will the lack of choices hurt the box office? We will soon find out, but I remain cautiously optimistic. More...