Duplicity (2009)

Theatrical Performance
Domestic Box Office $40,572,825Details
International Box Office $40,506,741Details
Worldwide Box Office $81,079,566
Home Market Performance
Est. Domestic DVD Sales $11,715,810 Details
Est. Domestic Blu-ray Sales $1,292,165 Details
Total Est. Domestic Video Sales $13,007,975
Further financial details...

Metrics

Opening Weekend:$13,965,110 (34.4% of total gross)
Legs:2.91 (domestic box office/biggest weekend)
Domestic Share:50.0% (domestic box office/worldwide)
Production Budget:$60,000,000 (worldwide box office is 1.4 times production budget)
Theater counts:2,574 opening theaters/2,579 max. theaters, 4.7 weeks average run per theater
Infl. Adj. Dom. BO $58,316,674

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 2,301-2,400) 2,305 $40,572,825
All Time International Box Office (Rank 2,301-2,400) 2,331 $40,506,741
All Time Worldwide Box Office (Rank 2,201-2,300) 2,204 $81,079,566
All Time Domestic Box Office for Comedy Movies (Rank 401-500) 431 $40,572,825
All Time International Box Office for Comedy Movies (Rank 301-400) 302 $40,506,741
All Time Worldwide Box Office for Comedy Movies (Rank 301-400) 338 $81,079,566

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes

Movie Details

Domestic Releases: March 20th, 2009 (Wide) by Universal
Video Release: August 25th, 2009 by Universal Home Entertainment
MPAA Rating: PG-13 for language and some sexual content
Running Time: 125 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Crime Comedy, Romance, Corporate Espionage, Secret Agent, MI6, C.I.A., Rivals Becoming Friends, Undercover, Double-Crossed
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Universal Pictures, Relativity Media
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 2,301-2,400) 2,305 $40,572,825
All Time Domestic Inflation Adjusted Box Office (Rank 2,801-2,900) 2,821 $58,316,674
All Time Domestic Non-Sequel Box Office (Rank 1,701-1,800) 1,794 $40,572,825
Top 2009 Movies at the Domestic Box Office 74 $40,572,825
All Time Domestic Box Office for Original Screenplay Movies (Rank 1,001-1,100) 1,085 $40,572,825
All Time Domestic Box Office for Live Action Movies (Rank 1,901-2,000) 1,920 $40,572,825
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 1,101-1,200) 1,117 $40,572,825
All Time Domestic Box Office for Comedy Movies (Rank 401-500) 431 $40,572,825
All Time Domestic Box Office for PG-13 Movies (Rank 901-1,000) 916 $40,572,825
All Time Domestic Box Office for Universal Movies (Rank 301-400) 314 $40,572,825

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 20, 2009 3 $13,965,110   2,574 $5,425   $13,965,110 1
Mar 27, 2009 5 $7,672,485 -45% 2,579 $2,975   $25,754,865 2
Apr 3, 2009 7 $4,174,240 -46% 2,522 $1,655   $32,250,215 3
Apr 10, 2009 10 $2,995,850 -28% 1,965 $1,525   $36,847,445 4
Apr 17, 2009 13 $1,113,795 -63% 1,252 $890   $39,052,330 5
Apr 24, 2009 17 $442,255 -60% 610 $725   $39,870,305 6
May 1, 2009 28 $170,190 -62% 279 $610   $40,190,185 7
May 8, 2009 31 $106,005 -38% 202 $525   $40,360,265 8
May 15, 2009 31 $75,185 -29% 155 $485   $40,474,810 9
May 22, 2009 44 $40,920 -46% 66 $620   $40,509,115 10

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 20, 2009 3 $4,684,680     2,574 $1,820   $4,684,680 1
Mar 21, 2009 3 $5,971,680 +27%   2,574 $2,320   $10,656,360 2
Mar 22, 2009 4 $3,308,750 -45%   2,574 $1,285   $13,965,110 3
Mar 23, 2009 3 $1,028,665 -69%   2,574 $400   $14,993,775 4
Mar 24, 2009 3 $1,184,705 +15%   2,574 $460   $16,178,480 5
Mar 25, 2009 3 $989,895 -16%   2,574 $385   $17,168,375 6
Mar 26, 2009 3 $914,005 -8%   2,574 $355   $18,082,380 7
Mar 27, 2009 5 $2,321,065 +154% -50% 2,579 $900   $20,403,445 8
Mar 28, 2009 5 $3,481,650 +50% -42% 2,579 $1,350   $23,885,095 9
Mar 29, 2009 5 $1,869,770 -46% -43% 2,579 $725   $25,754,865 10
Mar 30, 2009 5 $529,125 -72% -49% 2,579 $205   $26,283,990 11
Mar 31, 2009 5 $658,005 +24% -44% 2,579 $255   $26,941,995 12
Apr 1, 2009 5 $579,985 -12% -41% 2,579 $225   $27,521,980 13
Apr 2, 2009 5 $553,995 -4% -39% 2,579 $215   $28,075,975 14
Apr 3, 2009 7 $1,399,825 +153% -40% 2,522 $555   $29,475,800 15
Apr 4, 2009 7 $1,828,450 +31% -47% 2,522 $725   $31,304,250 16
Apr 5, 2009 7 $945,965 -48% -49% 2,522 $375   $32,250,215 17
Apr 6, 2009 8 $328,125 -65% -38% 2,522 $130   $32,578,340 18
Apr 7, 2009 8 $440,845 +34% -33% 2,522 $175   $33,019,185 19
Apr 8, 2009 8 $378,385 -14% -35% 2,522 $150   $33,397,570 20
Apr 9, 2009 8 $454,025 +20% -18% 2,522 $180   $33,851,595 21
Apr 10, 2009 10 $1,051,275 +132% -25% 1,965 $535   $34,902,870 22
Apr 11, 2009 10 $1,296,125 +23% -29% 1,965 $660   $36,198,995 23
Apr 12, 2009 10 $648,450 -50% -31% 1,965 $330   $36,847,445 24
Apr 13, 2009 11 $284,925 -56% -13% 1,965 $145   $37,132,370 25
Apr 14, 2009 10 $285,335 n/c -35% 1,965 $145   $37,417,705 26
Apr 15, 2009 10 $265,275 -7% -30% 1,965 $135   $37,682,980 27
Apr 16, 2009 10 $255,555 -4% -44% 1,965 $130   $37,938,535 28
Apr 17, 2009 13 $343,985 +35% -67% 1,252 $275   $38,282,520 29
Apr 18, 2009 13 $507,025 +47% -61% 1,252 $405   $38,789,545 30
Apr 19, 2009 14 $262,785 -48% -59% 1,252 $210   $39,052,330 31
Apr 20, 2009 13 $93,900 -64% -67% 1,252 $75   $39,146,230 32
Apr 21, 2009 14 $100,175 +7% -65% 1,252 $80   $39,246,405 33
Apr 22, 2009 15 $94,005 -6% -65% 1,252 $75   $39,340,410 34
Apr 23, 2009 15 $87,640 -7% -66% 1,252 $70   $39,428,050 35
Apr 24, 2009 - $137,250 +57% -60% 610 $225   $39,565,300 36
Apr 25, 2009 - $204,355 +49% -60% 610 $335   $39,769,655 37
Apr 26, 2009 - $100,650 -51% -62% 610 $165   $39,870,305 38
Apr 27, 2009 - $33,605 -67% -64% 610 $55   $39,903,910 39
Apr 28, 2009 - $42,695 +27% -57% 610 $70   $39,946,605 40
Apr 29, 2009 - $36,795 -14% -61% 610 $60   $39,983,400 41
Apr 30, 2009 - $36,595 -1% -58% 610 $60   $40,019,995 42
May 1, 2009 - $51,615 +41% -62% 279 $185   $40,071,610 43
May 2, 2009 - $78,120 +51% -62% 279 $280   $40,149,730 44
May 3, 2009 - $40,455 -48% -60% 279 $145   $40,190,185 45
May 4, 2009 - $13,900 -66% -59% 279 $50   $40,204,085 46
May 5, 2009 - $18,135 +30% -58% 279 $65   $40,222,220 47
May 6, 2009 - $16,695 -8% -55% 279 $60   $40,238,915 48
May 7, 2009 - $15,345 -8% -58% 279 $55   $40,254,260 49
May 8, 2009 - $30,255 +97% -41% 202 $150   $40,284,515 50
May 9, 2009 - $40,470 +34% -48% 202 $200   $40,324,985 51
May 10, 2009 - $28,280 -30% -30% 202 $140   $40,353,265 52
May 11, 2009 - $8,065 -71% -42% 202 $40   $40,368,330 53
May 12, 2009 - $11,015 +37% -39% 202 $55   $40,379,345 54
May 13, 2009 - $10,185 -8% -39% 202 $50   $40,389,530 55
May 14, 2009 - $10,095 -1% -34% 202 $50   $40,399,625 56
May 15, 2009 - $20,925 +107% -31% 155 $135   $40,420,550 57
May 16, 2009 - $33,325 +59% -18% 155 $215   $40,453,875 58
May 17, 2009 - $20,935 -37% -26% 155 $135   $40,474,810 59
May 18, 2009 - $9,295 -56% +15% 155 $60   $40,484,105 60
May 19, 2009 - $9,225 -1% -16% 155 $60   $40,493,330 61
May 20, 2009 - $8,525 -8% -16% 155 $55   $40,501,855 62
May 21, 2009 - $7,260 -15% -28% 132 $55   $40,509,115 63
May 22, 2009 - $11,220 +55% -46% 66 $170   $40,520,335 64
May 23, 2009 - $16,830 +50% -49% 66 $255   $40,537,165 65
May 24, 2009 - $12,870 -24% -39% 66 $195   $40,550,035 66
May 25, 2009 45 $9,895 -23% +6% 66 $150   $40,559,930 67
May 26, 2009 - $4,290 -57% -53% 66 $65   $40,564,220 68
May 27, 2009 - $3,985 -7% -53% 66 $60   $40,568,205 69
May 28, 2009 - $4,620 +16% -36% 66 $70   $40,572,825 70

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 20, 2009 3 $18,082,380   2,574 $7,025   $18,082,380 1
Mar 27, 2009 5 $9,993,595 -45% 2,579 $3,875   $28,075,975 2
Apr 3, 2009 7 $5,775,620 -42% 2,522 $2,290   $33,851,595 3
Apr 10, 2009 10 $4,086,940 -29% 1,965 $2,080   $37,938,535 4
Apr 17, 2009 14 $1,489,515 -64% 1,252 $1,190   $39,428,050 5
Apr 24, 2009 17 $591,945 -60% 610 $970   $40,019,995 6
May 1, 2009 27 $234,265 -60% 279 $840   $40,254,260 7
May 8, 2009 33 $145,365 -38% 202 $720   $40,399,625 8
May 15, 2009 41 $68,570 -53% 155 $442   $40,468,195 9
May 22, 2009 46 $63,710 -7% 66 $965   $40,572,825 10

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 2,301-2,400) 2,331 $40,506,741
All Time International Non-Sequel Box Office (Rank 1,701-1,800) 1,782 $40,506,741
Top 2009 Movies at the International Box Office 77 $40,506,741
All Time International Box Office for Original Screenplay Movies (Rank 1,101-1,200) 1,118 $40,506,741
All Time International Box Office for Live Action Movies (Rank 1,801-1,900) 1,858 $40,506,741
All Time International Box Office for Contemporary Fiction Movies (Rank 1,001-1,100) 1,055 $40,506,741
All Time International Box Office for Comedy Movies (Rank 301-400) 302 $40,506,741
All Time International Box Office for PG-13 Movies (Rank 801-900) 828 $40,506,741
All Time International Box Office for Universal Movies (Rank 201-300) 247 $40,506,741

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 2,201-2,300) 2,204 $81,079,566
All Time Worldwide Non-Sequel Box Office (Rank 1,601-1,700) 1,683 $81,079,566
Top 2009 Movies at the Worldwide Box Office 71 $81,079,566
All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,001-1,100) 1,047 $81,079,566
All Time Worldwide Box Office for Live Action Movies (Rank 1,701-1,800) 1,788 $81,079,566
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,001-1,100) 1,008 $81,079,566
All Time Worldwide Box Office for Comedy Movies (Rank 301-400) 338 $81,079,566
All Time Worldwide Box Office for PG-13 Movies (Rank 801-900) 845 $81,079,566
All Time Worldwide Box Office for Universal Movies (Rank 201-300) 274 $81,079,566

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Aug 30, 20093269,820 269,820$4,314,422$4,314,4221
Sep 6, 20091093,451-65% 363,271$1,694,267$6,008,6892
Sep 13, 20092439,050-58% 402,321$775,142$6,783,8313
Sep 20, 20092738,989n/c441,310$779,390$7,563,2214

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Aug 30, 2009514,399 14,399$363,585$363,5851
Sep 6, 2009156,357-56% 20,756$157,661$521,2462

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Julia Roberts    Claire Stenwick
Clive Owen    Ray Koval

Supporting Cast

Tom Wilkinson    Howard Tully
Paul Giamatti    Richard Garsik
Tom McCarthy    Jeff Bauer
Denis O'Hare    Duke Monahan
Kathleen Chalfant    Pam Frales
Wayne Duvall    Ned Guston
Carrie Preston    Barbara Bofferd
Oleg Stefan    Boris Fetyov
Rick Worthy    Dale Raimes
Khan Baykal    Dinesh Patel
Ulrich Thomsen    Big Swiss Suit
Christopher Denham    Ronny Partiz

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Tony Gilroy    Director
Tony Gilroy    Screenwriter
Jennifer Fox    Producer
Kerry Orent    Producer
Laura Bickford    Producer
Ryan Kavanaugh    Executive Producer
Robert Elswit    Director of Photography
Kevin Thompson    Production Designer
John Gilroy    Editor
John Gilroy    Co-Producer
Christopher Goode    Co-Producer
Albert Wolsky    Costume Designer
Ellen Chenoweth    Casting Director
James Newton Howard    Composer

Awards Season - Golden Globe Nominations are Up in the Air

December 16th, 2009

The Hollywood Foreign Press Association announced their nominations this week, but looking over the list of films chosen, it is hard to declare any one film as the big winner. Up in the Air did pick up six Golden Globe nominations, including several of the most prestigious nominations, but it is far from the only major player. More...

DVD Rentals - Wolverine Cuts Down the Competition

September 29th, 2009

There were not as many new releases to reach the top 30 on this week's rental chart as there were on the sales chart, but the same film topped both. X-Men Origins - Wolverine earned first place with more than 2.5 times as many rentals as State of Play, which was pushed into second place after two weeks on top. More...

DVD Rentals - State Solid

September 26th, 2009

State of Play remained on top of the rental chart this week with roughly 20% more rentals than Crank 2 - High Voltage, which was the best new releases on this week's list. More...

DVD Rentals - Play it Again

September 15th, 2009

Just as it did on the sales chart, State of Play topped all new releases finishing first on this week's rental chart. More...

DVD Sales - Hannah and Miley Double Down on Top

September 9th, 2009

Despite an onslaught of ten new releases to reach the top 30 on the sales chart this week, and seven in the top ten, Hannah Montana the Movie remained in top spot for the second week in a row. During its second weekend of release the film sold 408,000 units to lift its total to 1.64 million after two, while it consumer spending at retail was $7.04 million for the week and $27.63 million after two. More...

DVD Rentals - Duplicity Earns an Honest Win on the Rental Chart

September 9th, 2009

There were five new release to reach the top 30 on the rental chart this week, led by a pair that took the top two spots. Duplicity came out ahead with roughly 40% more rentals than Fighting, which opened in second place. More...

DVD Releases for August 25th, 2009 - Part I

August 25th, 2009

As is usual this time of year, TV on DVD dominates the list of this week's releases. This includes two of the three DVD Pick of the Week contenders: Samantha Who? - Season Two and NCIS - Season Six. The best High Definition release is Adventureland on Blu-ray, while all three are worth of the DVD Pick of the Week honors. It was a pretty busy week, especially in terms of spotlight reviews, and the list had to be split into two with the second part found here. More...

International Details - Hannah Strikes a Chord

May 10th, 2009

We've entered the summer schedule and this year there will be a small change. Instead of dealing with just the films that have reached $1 million or more on the international chart, we will be dealing with just the films that have reached $2 million or more. The reason for this change is simple; with the rise of many midlevel markets, reaching $1 million is just not that big of a feat anymore. The best of the rest of this week's selection was Hannah Montana the Movie, which placed a healthy second with $6.95 million on 1300 screens in 13 markets for a very early total of $8.96 million. This includes second place openings in the U.K. with $3.03 million on 415 screens in the U.K., which was as expected, and $1.44 million on 346 screens over the weekend in Italy and $1.64 million in total, which was better than expected. Also, it is about a week away from topping $1 million in Poland after earning $124,000 on 105 screens over the weekend giving it $932,000 after three. Combined with the nearly $75 million the movie has earned domestically, and this film is very, very close to showing a profit before the lucrative home market. More...

International Details - Blame it On Rio

May 3rd, 2009

OSS 117: Rio Ne Repond Plus slipped a spot to sixth with $4.74 million on 642 screens in 3 markets for a total of $15.15 million. Almost all of this came from France, where it repeated on top with $4.03 million on 602 screens over the weekend for a total of $12.83 million after two. More...

International Details - Japan Rising Sun on International Chart

April 26th, 2009

Japan was a major player on the international charts this past weekend, placing three films in the top 30, and helping a couple others as well. Detective Conan: The Raven Chaser placed first in its native market, and sixth internationally, with $6.00 million on 341 screens. More...

International Details - Unknown Success

April 19th, 2009

Knowing was able to sneak into third place, despite earlier reports to the contrary. Over the past weekend it earned $13.35 million on 2943 screens in 24 markets for a total of $47.80 million. The film opened in a number of smaller markets, but most of the growth came from two major markets: Germany and Spain. In the former it made $1.47 million on 440 screens, while in the latter it made a more impressive $2.35 million on 330 screens over the weekend for a total of $3.11 million. As far as holdovers are concerned, the film held steady in France down just 16% to $3.06 million on 348 screens, but that was for the full week. After two weeks the film now has $6.72 million in that market. More...

International Details - Marley Nears Century Mark

April 12th, 2009

Marley & Me fell to sixth place, but it is nearing $100 million internationally. This past weekend it added $5.97 million on 2860 screens in 33 markets for a total of $83.34 million. The film opened in second place in Italy with $2.00 million on 348 screens, which is on par with expectations. Meanwhile, it added $1.23 million on 464 screens in the U.K. for a total of $18.41 million after four weeks while it made $1.01 million on 439 screens in Japan for a total of $5.17 million after two. It is still aiming at $100 million internationally, but it could be close. More...

International Details - Duplicity Doubles

April 5th, 2009

Duplicity doubled its international haul over the weekend landing in sixth place with $6.47 million on 1811 screens in 20 markets for a total of $12.21 million. The film opened in fourth place in France with $2.01 million on 380 screens, while it managed fourth in Russia as well, but with a much weaker $873,000 on 265 screens. It did hold on better than most in the U.K. down just 31% to $775,000 on 355 screens over the weekend for a total of $2.68 million after two. More...

Monsters Take Down All Competition

March 31st, 2009

It was an amazing weekend at the box office as all six films on this list beat expectations. Granted, some times that was by the smallest of margins, but after two down weeks in a row we will take all the good news we can. Speaking of good news, the overall box office shot up by 39% from last weekend to $146 million. More importantly, that was 38% more than the same weekend last year. Year-to-date, 2009 has now pulled in $2.38 billion, which is 12% higher than last year's pace. With April of '08 starting slowly, we have a great chance to extend the lead this coming weekend. More...

International Details - Watchmen Slowing Down

March 29th, 2009

Watchmen fell out of the top five with $6.35 million on 4965 screens in 53 markets for a total of $60.63 million. Unless it is a big hit in Japan over the weekend, $100 million internationally is likely out of the question, as is $200 million worldwide. Depending on how much it costs to advertise, it could still make enough to show a profit, but it could take quite a bit longer than the studio would have liked. More...

Monsters vs. Everyone Else

March 26th, 2009

It's a one-horse race for top spot at the box office with Monsters vs. Aliens being that one horse. However, while there's no real race for the top this weekend, it will be interesting to see if the film can top last year's big spring release, Horton Hears a Who. Or if it can top The Watchmen for best opening weekend of the year. Or, most importantly, if it can help 2009 regain its winning ways over 2008. That shouldn't be too hard, as this week last year wasn't particularly strong. More...

In the Know

March 24th, 2009

It was a relatively predictable weekend at the box office with all five films finishing in the right order and within an acceptable margin of error. The main difference was the top three films were more spread out than expected, which gave Knowing a much easier win. Overall, the box office pulled in $105 million, which was 4.5% higher than last weekend, but as expected, it was 6.6% lower than the same weekend last year. Year-to-date 2009 has pulled in $2.20 billion, which is 12% higher than last year's pace. More...

Weekend Estimates: Knowing Wins Weekend Face-Off

March 22nd, 2009

A fascinating box office face-off ended in a good win for Knowing over the weekend as the Nicolas Cage thriller earned $24.814 million, according to Summit's Sunday estimate, and topped the latest from Paul Rudd and Julia Roberts. Rudd's comedy, I Love You, Man did a decent $18 million, while Roberts' Duplicity was a little more disappointing with an estimated $14.4 million. More...

Movie Website Reviews for the Weekend of March 20th, 2009

March 21st, 2009

If I were to use just one word to describe the sites on this week's list, that would would be 'solid'. Most of the sites on this list have all of the usual features, while a few has some minor extras. But none have what it takes to be the winner of the Weekly Website Award. More...

Who Knows Who Will Win at the Box Office?

March 19th, 2009

There could be quite a race for top spot on top of the weekend box office with all three wide releases with a shot at coming out on top. Knowing, I Love You, Man, and Duplicity all have their strengths, and weaknesses, and this has led to analysts being divided on which movie will win. They are less divided on the chances they will keep up with last year's number one film, and it appears it will be another losing weekend for 2009. However, that should change next weekend. More...

2009 Preview: March

March 1st, 2009

2009 got off to such a great start that I didn't think February would continue winning, but so far that has proven to be the case, for the most part. Now March has a great chance of continuing that run with several big hits, including three potential $100 million movies. At the beginning of the year, I didn't think there would be so many hits in March, but a high tide lifts all boats, and the more people see movies, the more trailers they see in theaters, and the more likely they are to watch the upcoming movies. More...

New Movie US Release Dates - May 18, 2008

May 18th, 2008

This week's round of new movie release information contains release dates for Igor, Soul Men, Hotel for Dogs and more! More...

New Movie US Release Dates - April 6, 2008

April 6th, 2008

This week's round of new movie release information contains release dates for Underworld 3, Pink Panther 2, Nottingham and more! More...

Cast Updates - March 20, 2008

March 20th, 2008

This week's round of new casting information contains updates for The Grand, The Proposal, The Legend of Secret Pass, and more! More...

Cast Updates - January 31, 2008

January 31st, 2008

This week's round of new casting information contains updates for Duplicity, G.I. Joe, Public Enemies, and more! More...

New Movie Announcements, Stars and Directors - January 29, 2008

January 29th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$13,965,110 (34.4% of total gross)
Legs:2.91 (domestic box office/biggest weekend)
Domestic Share:50.0% (domestic box office/worldwide)
Production Budget:$60,000,000 (worldwide box office is 1.4 times production budget)
Theater counts:2,574 opening theaters/2,579 max. theaters, 4.7 weeks average run per theater
Infl. Adj. Dom. BO $58,316,674

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 2,301-2,400) 2,305 $40,572,825
All Time International Box Office (Rank 2,301-2,400) 2,331 $40,506,741
All Time Worldwide Box Office (Rank 2,201-2,300) 2,204 $81,079,566
All Time Domestic Box Office for Comedy Movies (Rank 401-500) 431 $40,572,825
All Time International Box Office for Comedy Movies (Rank 301-400) 302 $40,506,741
All Time Worldwide Box Office for Comedy Movies (Rank 301-400) 338 $81,079,566

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


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Movie Details

Domestic Releases: March 20th, 2009 (Wide) by Universal
Video Release: August 25th, 2009 by Universal Home Entertainment
MPAA Rating: PG-13 for language and some sexual content
Running Time: 125 minutes
Comparisons: vs. En kongelig affære
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Keywords: Crime Comedy, Romance, Corporate Espionage, Secret Agent, MI6, C.I.A., Rivals Becoming Friends, Undercover, Double-Crossed
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Universal Pictures, Relativity Media
Production Countries: United States
Languages: English

Leading Cast

Julia Roberts    Claire Stenwick
Clive Owen    Ray Koval

Supporting Cast

Tom Wilkinson    Howard Tully
Paul Giamatti    Richard Garsik
Tom McCarthy    Jeff Bauer
Denis O'Hare    Duke Monahan
Kathleen Chalfant    Pam Frales
Wayne Duvall    Ned Guston
Carrie Preston    Barbara Bofferd
Oleg Stefan    Boris Fetyov
Rick Worthy    Dale Raimes
Khan Baykal    Dinesh Patel
Ulrich Thomsen    Big Swiss Suit
Christopher Denham    Ronny Partiz

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Tony Gilroy    Director
Tony Gilroy    Screenwriter
Jennifer Fox    Producer
Kerry Orent    Producer
Laura Bickford    Producer
Ryan Kavanaugh    Executive Producer
Robert Elswit    Director of Photography
Kevin Thompson    Production Designer
John Gilroy    Editor
John Gilroy    Co-Producer
Christopher Goode    Co-Producer
Albert Wolsky    Costume Designer
Ellen Chenoweth    Casting Director
James Newton Howard    Composer

Awards Season - Golden Globe Nominations are Up in the Air

December 16th, 2009

The Hollywood Foreign Press Association announced their nominations this week, but looking over the list of films chosen, it is hard to declare any one film as the big winner. Up in the Air did pick up six Golden Globe nominations, including several of the most prestigious nominations, but it is far from the only major player. More...

DVD Rentals - Wolverine Cuts Down the Competition

September 29th, 2009

There were not as many new releases to reach the top 30 on this week's rental chart as there were on the sales chart, but the same film topped both. X-Men Origins - Wolverine earned first place with more than 2.5 times as many rentals as State of Play, which was pushed into second place after two weeks on top. More...

DVD Rentals - State Solid

September 26th, 2009

State of Play remained on top of the rental chart this week with roughly 20% more rentals than Crank 2 - High Voltage, which was the best new releases on this week's list. More...

DVD Rentals - Play it Again

September 15th, 2009

Just as it did on the sales chart, State of Play topped all new releases finishing first on this week's rental chart. More...

DVD Sales - Hannah and Miley Double Down on Top

September 9th, 2009

Despite an onslaught of ten new releases to reach the top 30 on the sales chart this week, and seven in the top ten, Hannah Montana the Movie remained in top spot for the second week in a row. During its second weekend of release the film sold 408,000 units to lift its total to 1.64 million after two, while it consumer spending at retail was $7.04 million for the week and $27.63 million after two. More...

DVD Rentals - Duplicity Earns an Honest Win on the Rental Chart

September 9th, 2009

There were five new release to reach the top 30 on the rental chart this week, led by a pair that took the top two spots. Duplicity came out ahead with roughly 40% more rentals than Fighting, which opened in second place. More...

DVD Releases for August 25th, 2009 - Part I

August 25th, 2009

As is usual this time of year, TV on DVD dominates the list of this week's releases. This includes two of the three DVD Pick of the Week contenders: Samantha Who? - Season Two and NCIS - Season Six. The best High Definition release is Adventureland on Blu-ray, while all three are worth of the DVD Pick of the Week honors. It was a pretty busy week, especially in terms of spotlight reviews, and the list had to be split into two with the second part found here. More...

International Details - Hannah Strikes a Chord

May 10th, 2009

We've entered the summer schedule and this year there will be a small change. Instead of dealing with just the films that have reached $1 million or more on the international chart, we will be dealing with just the films that have reached $2 million or more. The reason for this change is simple; with the rise of many midlevel markets, reaching $1 million is just not that big of a feat anymore. The best of the rest of this week's selection was Hannah Montana the Movie, which placed a healthy second with $6.95 million on 1300 screens in 13 markets for a very early total of $8.96 million. This includes second place openings in the U.K. with $3.03 million on 415 screens in the U.K., which was as expected, and $1.44 million on 346 screens over the weekend in Italy and $1.64 million in total, which was better than expected. Also, it is about a week away from topping $1 million in Poland after earning $124,000 on 105 screens over the weekend giving it $932,000 after three. Combined with the nearly $75 million the movie has earned domestically, and this film is very, very close to showing a profit before the lucrative home market. More...

International Details - Blame it On Rio

May 3rd, 2009

OSS 117: Rio Ne Repond Plus slipped a spot to sixth with $4.74 million on 642 screens in 3 markets for a total of $15.15 million. Almost all of this came from France, where it repeated on top with $4.03 million on 602 screens over the weekend for a total of $12.83 million after two. More...

International Details - Japan Rising Sun on International Chart

April 26th, 2009

Japan was a major player on the international charts this past weekend, placing three films in the top 30, and helping a couple others as well. Detective Conan: The Raven Chaser placed first in its native market, and sixth internationally, with $6.00 million on 341 screens. More...

International Details - Unknown Success

April 19th, 2009

Knowing was able to sneak into third place, despite earlier reports to the contrary. Over the past weekend it earned $13.35 million on 2943 screens in 24 markets for a total of $47.80 million. The film opened in a number of smaller markets, but most of the growth came from two major markets: Germany and Spain. In the former it made $1.47 million on 440 screens, while in the latter it made a more impressive $2.35 million on 330 screens over the weekend for a total of $3.11 million. As far as holdovers are concerned, the film held steady in France down just 16% to $3.06 million on 348 screens, but that was for the full week. After two weeks the film now has $6.72 million in that market. More...

International Details - Marley Nears Century Mark

April 12th, 2009

Marley & Me fell to sixth place, but it is nearing $100 million internationally. This past weekend it added $5.97 million on 2860 screens in 33 markets for a total of $83.34 million. The film opened in second place in Italy with $2.00 million on 348 screens, which is on par with expectations. Meanwhile, it added $1.23 million on 464 screens in the U.K. for a total of $18.41 million after four weeks while it made $1.01 million on 439 screens in Japan for a total of $5.17 million after two. It is still aiming at $100 million internationally, but it could be close. More...

International Details - Duplicity Doubles

April 5th, 2009

Duplicity doubled its international haul over the weekend landing in sixth place with $6.47 million on 1811 screens in 20 markets for a total of $12.21 million. The film opened in fourth place in France with $2.01 million on 380 screens, while it managed fourth in Russia as well, but with a much weaker $873,000 on 265 screens. It did hold on better than most in the U.K. down just 31% to $775,000 on 355 screens over the weekend for a total of $2.68 million after two. More...

Monsters Take Down All Competition

March 31st, 2009

It was an amazing weekend at the box office as all six films on this list beat expectations. Granted, some times that was by the smallest of margins, but after two down weeks in a row we will take all the good news we can. Speaking of good news, the overall box office shot up by 39% from last weekend to $146 million. More importantly, that was 38% more than the same weekend last year. Year-to-date, 2009 has now pulled in $2.38 billion, which is 12% higher than last year's pace. With April of '08 starting slowly, we have a great chance to extend the lead this coming weekend. More...

International Details - Watchmen Slowing Down

March 29th, 2009

Watchmen fell out of the top five with $6.35 million on 4965 screens in 53 markets for a total of $60.63 million. Unless it is a big hit in Japan over the weekend, $100 million internationally is likely out of the question, as is $200 million worldwide. Depending on how much it costs to advertise, it could still make enough to show a profit, but it could take quite a bit longer than the studio would have liked. More...

Monsters vs. Everyone Else

March 26th, 2009

It's a one-horse race for top spot at the box office with Monsters vs. Aliens being that one horse. However, while there's no real race for the top this weekend, it will be interesting to see if the film can top last year's big spring release, Horton Hears a Who. Or if it can top The Watchmen for best opening weekend of the year. Or, most importantly, if it can help 2009 regain its winning ways over 2008. That shouldn't be too hard, as this week last year wasn't particularly strong. More...

In the Know

March 24th, 2009

It was a relatively predictable weekend at the box office with all five films finishing in the right order and within an acceptable margin of error. The main difference was the top three films were more spread out than expected, which gave Knowing a much easier win. Overall, the box office pulled in $105 million, which was 4.5% higher than last weekend, but as expected, it was 6.6% lower than the same weekend last year. Year-to-date 2009 has pulled in $2.20 billion, which is 12% higher than last year's pace. More...

Weekend Estimates: Knowing Wins Weekend Face-Off

March 22nd, 2009

A fascinating box office face-off ended in a good win for Knowing over the weekend as the Nicolas Cage thriller earned $24.814 million, according to Summit's Sunday estimate, and topped the latest from Paul Rudd and Julia Roberts. Rudd's comedy, I Love You, Man did a decent $18 million, while Roberts' Duplicity was a little more disappointing with an estimated $14.4 million. More...

Movie Website Reviews for the Weekend of March 20th, 2009

March 21st, 2009

If I were to use just one word to describe the sites on this week's list, that would would be 'solid'. Most of the sites on this list have all of the usual features, while a few has some minor extras. But none have what it takes to be the winner of the Weekly Website Award. More...

Who Knows Who Will Win at the Box Office?

March 19th, 2009

There could be quite a race for top spot on top of the weekend box office with all three wide releases with a shot at coming out on top. Knowing, I Love You, Man, and Duplicity all have their strengths, and weaknesses, and this has led to analysts being divided on which movie will win. They are less divided on the chances they will keep up with last year's number one film, and it appears it will be another losing weekend for 2009. However, that should change next weekend. More...

2009 Preview: March

March 1st, 2009

2009 got off to such a great start that I didn't think February would continue winning, but so far that has proven to be the case, for the most part. Now March has a great chance of continuing that run with several big hits, including three potential $100 million movies. At the beginning of the year, I didn't think there would be so many hits in March, but a high tide lifts all boats, and the more people see movies, the more trailers they see in theaters, and the more likely they are to watch the upcoming movies. More...

New Movie US Release Dates - May 18, 2008

May 18th, 2008

This week's round of new movie release information contains release dates for Igor, Soul Men, Hotel for Dogs and more! More...

New Movie US Release Dates - April 6, 2008

April 6th, 2008

This week's round of new movie release information contains release dates for Underworld 3, Pink Panther 2, Nottingham and more! More...

Cast Updates - March 20, 2008

March 20th, 2008

This week's round of new casting information contains updates for The Grand, The Proposal, The Legend of Secret Pass, and more! More...

Cast Updates - January 31, 2008

January 31st, 2008

This week's round of new casting information contains updates for Duplicity, G.I. Joe, Public Enemies, and more! More...

New Movie Announcements, Stars and Directors - January 29, 2008

January 29th, 2008

This week another number of upcoming movies, new stars and directors have been added to our archive! More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 2,301-2,400) 2,305 $40,572,825
All Time Domestic Inflation Adjusted Box Office (Rank 2,801-2,900) 2,821 $58,316,674
All Time Domestic Non-Sequel Box Office (Rank 1,701-1,800) 1,794 $40,572,825
Top 2009 Movies at the Domestic Box Office 74 $40,572,825
All Time Domestic Box Office for Original Screenplay Movies (Rank 1,001-1,100) 1,085 $40,572,825
All Time Domestic Box Office for Live Action Movies (Rank 1,901-2,000) 1,920 $40,572,825
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 1,101-1,200) 1,117 $40,572,825
All Time Domestic Box Office for Comedy Movies (Rank 401-500) 431 $40,572,825
All Time Domestic Box Office for PG-13 Movies (Rank 901-1,000) 916 $40,572,825
All Time Domestic Box Office for Universal Movies (Rank 301-400) 314 $40,572,825

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 20, 2009 3 $13,965,110   2,574 $5,425   $13,965,110 1
Mar 27, 2009 5 $7,672,485 -45% 2,579 $2,975   $25,754,865 2
Apr 3, 2009 7 $4,174,240 -46% 2,522 $1,655   $32,250,215 3
Apr 10, 2009 10 $2,995,850 -28% 1,965 $1,525   $36,847,445 4
Apr 17, 2009 13 $1,113,795 -63% 1,252 $890   $39,052,330 5
Apr 24, 2009 17 $442,255 -60% 610 $725   $39,870,305 6
May 1, 2009 28 $170,190 -62% 279 $610   $40,190,185 7
May 8, 2009 31 $106,005 -38% 202 $525   $40,360,265 8
May 15, 2009 31 $75,185 -29% 155 $485   $40,474,810 9
May 22, 2009 44 $40,920 -46% 66 $620   $40,509,115 10

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 20, 2009 3 $4,684,680     2,574 $1,820   $4,684,680 1
Mar 21, 2009 3 $5,971,680 +27%   2,574 $2,320   $10,656,360 2
Mar 22, 2009 4 $3,308,750 -45%   2,574 $1,285   $13,965,110 3
Mar 23, 2009 3 $1,028,665 -69%   2,574 $400   $14,993,775 4
Mar 24, 2009 3 $1,184,705 +15%   2,574 $460   $16,178,480 5
Mar 25, 2009 3 $989,895 -16%   2,574 $385   $17,168,375 6
Mar 26, 2009 3 $914,005 -8%   2,574 $355   $18,082,380 7
Mar 27, 2009 5 $2,321,065 +154% -50% 2,579 $900   $20,403,445 8
Mar 28, 2009 5 $3,481,650 +50% -42% 2,579 $1,350   $23,885,095 9
Mar 29, 2009 5 $1,869,770 -46% -43% 2,579 $725   $25,754,865 10
Mar 30, 2009 5 $529,125 -72% -49% 2,579 $205   $26,283,990 11
Mar 31, 2009 5 $658,005 +24% -44% 2,579 $255   $26,941,995 12
Apr 1, 2009 5 $579,985 -12% -41% 2,579 $225   $27,521,980 13
Apr 2, 2009 5 $553,995 -4% -39% 2,579 $215   $28,075,975 14
Apr 3, 2009 7 $1,399,825 +153% -40% 2,522 $555   $29,475,800 15
Apr 4, 2009 7 $1,828,450 +31% -47% 2,522 $725   $31,304,250 16
Apr 5, 2009 7 $945,965 -48% -49% 2,522 $375   $32,250,215 17
Apr 6, 2009 8 $328,125 -65% -38% 2,522 $130   $32,578,340 18
Apr 7, 2009 8 $440,845 +34% -33% 2,522 $175   $33,019,185 19
Apr 8, 2009 8 $378,385 -14% -35% 2,522 $150   $33,397,570 20
Apr 9, 2009 8 $454,025 +20% -18% 2,522 $180   $33,851,595 21
Apr 10, 2009 10 $1,051,275 +132% -25% 1,965 $535   $34,902,870 22
Apr 11, 2009 10 $1,296,125 +23% -29% 1,965 $660   $36,198,995 23
Apr 12, 2009 10 $648,450 -50% -31% 1,965 $330   $36,847,445 24
Apr 13, 2009 11 $284,925 -56% -13% 1,965 $145   $37,132,370 25
Apr 14, 2009 10 $285,335 n/c -35% 1,965 $145   $37,417,705 26
Apr 15, 2009 10 $265,275 -7% -30% 1,965 $135   $37,682,980 27
Apr 16, 2009 10 $255,555 -4% -44% 1,965 $130   $37,938,535 28
Apr 17, 2009 13 $343,985 +35% -67% 1,252 $275   $38,282,520 29
Apr 18, 2009 13 $507,025 +47% -61% 1,252 $405   $38,789,545 30
Apr 19, 2009 14 $262,785 -48% -59% 1,252 $210   $39,052,330 31
Apr 20, 2009 13 $93,900 -64% -67% 1,252 $75   $39,146,230 32
Apr 21, 2009 14 $100,175 +7% -65% 1,252 $80   $39,246,405 33
Apr 22, 2009 15 $94,005 -6% -65% 1,252 $75   $39,340,410 34
Apr 23, 2009 15 $87,640 -7% -66% 1,252 $70   $39,428,050 35
Apr 24, 2009 - $137,250 +57% -60% 610 $225   $39,565,300 36
Apr 25, 2009 - $204,355 +49% -60% 610 $335   $39,769,655 37
Apr 26, 2009 - $100,650 -51% -62% 610 $165   $39,870,305 38
Apr 27, 2009 - $33,605 -67% -64% 610 $55   $39,903,910 39
Apr 28, 2009 - $42,695 +27% -57% 610 $70   $39,946,605 40
Apr 29, 2009 - $36,795 -14% -61% 610 $60   $39,983,400 41
Apr 30, 2009 - $36,595 -1% -58% 610 $60   $40,019,995 42
May 1, 2009 - $51,615 +41% -62% 279 $185   $40,071,610 43
May 2, 2009 - $78,120 +51% -62% 279 $280   $40,149,730 44
May 3, 2009 - $40,455 -48% -60% 279 $145   $40,190,185 45
May 4, 2009 - $13,900 -66% -59% 279 $50   $40,204,085 46
May 5, 2009 - $18,135 +30% -58% 279 $65   $40,222,220 47
May 6, 2009 - $16,695 -8% -55% 279 $60   $40,238,915 48
May 7, 2009 - $15,345 -8% -58% 279 $55   $40,254,260 49
May 8, 2009 - $30,255 +97% -41% 202 $150   $40,284,515 50
May 9, 2009 - $40,470 +34% -48% 202 $200   $40,324,985 51
May 10, 2009 - $28,280 -30% -30% 202 $140   $40,353,265 52
May 11, 2009 - $8,065 -71% -42% 202 $40   $40,368,330 53
May 12, 2009 - $11,015 +37% -39% 202 $55   $40,379,345 54
May 13, 2009 - $10,185 -8% -39% 202 $50   $40,389,530 55
May 14, 2009 - $10,095 -1% -34% 202 $50   $40,399,625 56
May 15, 2009 - $20,925 +107% -31% 155 $135   $40,420,550 57
May 16, 2009 - $33,325 +59% -18% 155 $215   $40,453,875 58
May 17, 2009 - $20,935 -37% -26% 155 $135   $40,474,810 59
May 18, 2009 - $9,295 -56% +15% 155 $60   $40,484,105 60
May 19, 2009 - $9,225 -1% -16% 155 $60   $40,493,330 61
May 20, 2009 - $8,525 -8% -16% 155 $55   $40,501,855 62
May 21, 2009 - $7,260 -15% -28% 132 $55   $40,509,115 63
May 22, 2009 - $11,220 +55% -46% 66 $170   $40,520,335 64
May 23, 2009 - $16,830 +50% -49% 66 $255   $40,537,165 65
May 24, 2009 - $12,870 -24% -39% 66 $195   $40,550,035 66
May 25, 2009 45 $9,895 -23% +6% 66 $150   $40,559,930 67
May 26, 2009 - $4,290 -57% -53% 66 $65   $40,564,220 68
May 27, 2009 - $3,985 -7% -53% 66 $60   $40,568,205 69
May 28, 2009 - $4,620 +16% -36% 66 $70   $40,572,825 70

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 20, 2009 3 $18,082,380   2,574 $7,025   $18,082,380 1
Mar 27, 2009 5 $9,993,595 -45% 2,579 $3,875   $28,075,975 2
Apr 3, 2009 7 $5,775,620 -42% 2,522 $2,290   $33,851,595 3
Apr 10, 2009 10 $4,086,940 -29% 1,965 $2,080   $37,938,535 4
Apr 17, 2009 14 $1,489,515 -64% 1,252 $1,190   $39,428,050 5
Apr 24, 2009 17 $591,945 -60% 610 $970   $40,019,995 6
May 1, 2009 27 $234,265 -60% 279 $840   $40,254,260 7
May 8, 2009 33 $145,365 -38% 202 $720   $40,399,625 8
May 15, 2009 41 $68,570 -53% 155 $442   $40,468,195 9
May 22, 2009 46 $63,710 -7% 66 $965   $40,572,825 10

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 2,301-2,400) 2,331 $40,506,741
All Time International Non-Sequel Box Office (Rank 1,701-1,800) 1,782 $40,506,741
Top 2009 Movies at the International Box Office 77 $40,506,741
All Time International Box Office for Original Screenplay Movies (Rank 1,101-1,200) 1,118 $40,506,741
All Time International Box Office for Live Action Movies (Rank 1,801-1,900) 1,858 $40,506,741
All Time International Box Office for Contemporary Fiction Movies (Rank 1,001-1,100) 1,055 $40,506,741
All Time International Box Office for Comedy Movies (Rank 301-400) 302 $40,506,741
All Time International Box Office for PG-13 Movies (Rank 801-900) 828 $40,506,741
All Time International Box Office for Universal Movies (Rank 201-300) 247 $40,506,741

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 2,201-2,300) 2,204 $81,079,566
All Time Worldwide Non-Sequel Box Office (Rank 1,601-1,700) 1,683 $81,079,566
Top 2009 Movies at the Worldwide Box Office 71 $81,079,566
All Time Worldwide Box Office for Original Screenplay Movies (Rank 1,001-1,100) 1,047 $81,079,566
All Time Worldwide Box Office for Live Action Movies (Rank 1,701-1,800) 1,788 $81,079,566
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,001-1,100) 1,008 $81,079,566
All Time Worldwide Box Office for Comedy Movies (Rank 301-400) 338 $81,079,566
All Time Worldwide Box Office for PG-13 Movies (Rank 801-900) 845 $81,079,566
All Time Worldwide Box Office for Universal Movies (Rank 201-300) 274 $81,079,566

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Aug 30, 20093269,820 269,820$4,314,422$4,314,4221
Sep 6, 20091093,451-65% 363,271$1,694,267$6,008,6892
Sep 13, 20092439,050-58% 402,321$775,142$6,783,8313
Sep 20, 20092738,989n/c441,310$779,390$7,563,2214

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Aug 30, 2009514,399 14,399$363,585$363,5851
Sep 6, 2009156,357-56% 20,756$157,661$521,2462

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.