Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

2018 - Awards Season: Independent Spirit Awards - Nominations

November 17th, 2018

The Independent Spirit Awards nominations were announced on Friday and thus the 2018 Awards Season begins. We The Animals topped the list with five nominations, while A24 earned 12 as a studio. More...

Home Market Releases for September 4th, 2018

September 4th, 2018

Like last week, this week is rather busy on the home market with many more TV on DVD releases. There are not a lot of big releases this week, nor are there a lot of contenders for Pick of the Week. It’s really a two-horse race between Won’t You Be My Neighbor? and New Game!!: Season Twp. Won’t You Be My Neighbor? on Blu-ray won that race rather easily. More...

Home Market Releases for August 21st, 2018

August 20th, 2018

It’s a good week on the home market as we not only have a monster hit that is worth being a Pick of the Week contender, Deadpool 2, we have a wide selection of other contenders. This includes a limited release, First Reformed; an Anime title,Sakura Quest: Part Two; as well as a TV on DVD release, Ash vs. Evil Dead: Season Three. In the end, I went with Ash vs. Evil Dead: Season Three, but it was a close race. More...

Weekend Wrap-Up: Incredible Doesn’t Even Begin to Describe It

June 18th, 2018

Incredibles 2 became the first potential monster hit since Infinity War to beat tracking numbers, opening with a mind-numbing $182.69 million. It is hard to describe how amazing this opening is. It has rewritten the record book when it comes to animated films and it gives Disney the top three openings of 2018 and four of the top five. This is twice as much as the rest of the box office earned over the entire weekend. There were other new releases this week, with Tag doing fine. Its $14.95 million opening is nothing special, but it should break even sometime on the home market. SuperFly, on the other hand, was a disappointment. The overall box office grew by 126% from last weekend, with Incredibles 2 earning about 50% more than the entire box office pulled in last weekend. The film was just shy of the same weekend last year, while the overall box office rose by 43%. Year-to-date, 2018 continues to have a lead over 2017, and it has grown to a commanding lead of 6.6% or $340 million at $5.44 billion to $5.10 billion. Granted, we are barely halfway through the year, but 2018 is in a great position to break the all-time yearly box office record. More...

Weekend Wrap-Up: Ocean’s 8 has Franchise Best Opening with $41.61 million

June 12th, 2018

The weekend was very kind to Ocean’s 8, as it opened with $41.61 million. This is not only the top result this weekend, it is the best opening weekend in the franchise. Hereditary also opened on the high end of expectations, leaving just Hotel Artemis as the only disappointment of the weekend. Overall, the box office rose 13% from last weekend to $120 million. More importantly, this was 17% lower than the same weekend last year. That said, it could have been worse and 2018 still has a 5.1% / $250 million lead over 2017 at $5.11 billion to $4.86 billion. More...

Weekend Estimates: Ocean’s 8 Tops Chart, Franchise

June 10th, 2018

Ocean’s 8 matched expectations with $41.5 million over the weekend. If it can maintain this figure, then it will open in the $10,000 club, while even if its final numbers slips a little, it still would be on pace for $100 million domestically. Its reviews have settled to 67% positive, and it managed an acceptable B plus from CinemaScore, so its legs should be average. Fortunately, with a start like this, it only needs average legs to break even early in its home market run. More...

Friday Estimates: Ocean’s 8 Opens With $15 million, Fallen Kingdom Will Steal its Thunder

June 9th, 2018

Two of the three new releases opened well on Friday. Ocean’s 8 open with $15.8 million, putting it on pace for an opening weekend of $42 million. This is the best opening in the franchise. It is also the cheapest installment in the franchise with a $70 million production budget, so it won’t need amazing legs to break even during its initial push into the home market. Its reviews are 69% positive, while it earned a B plus from CinemaScore. Neither of those results are particularly good, but they are no reason to panic either. Unfortunately, it won’t have the same legs as its predecessors, as the market has changed in the past decade. Furthermore, films with predominately female casts don’t do as well internationally, so the film will rely a little more on its domestic numbers to break even. That said, Warner Bros. should be happy with this result. More...

Thursday Night Previews: Ocean’s Splits $4 million Opening

June 8th, 2018

Ocean’s 8 opened with $4 million during its previews. By comparison, the most recent gender-bent remake, Ghostbusters, earned $3.4 million during its previews on its way to a $46.02 million opening weekend. The two films also have very similar reviews, so they could have similar legs. However, we have seen a number of films over-perform during previews only to come back down to earth over the weekend, so I’m not willing to change our $40 million prediction, at least not yet. More...

Weekend Predictions: Ocean’s 8 Looks to Steal Top Spot

June 7th, 2018

Ocean’s 8 leads a trio of new releases this week and it might be the only one to reach the top five. It is certainly the only one competing for first place. Hereditary is earning amazing reviews, but it is an art house horror movie and those tend to struggle at the box office. Finally there’s Hotel Artemis, which is earning the quietest buzz of the three releases. Solo: A Star Wars Story and Deadpool 2 should remain strong helping the overall box office. However, while this year’s new releases are better than last year’s new releases, with Wonder Woman’s sophomore stint, 2018 is going to suffer another loss. Next week will be better. More...

2018 Preview: June

June 1st, 2018

This May was an odd month, as Avengers: Infinity War opened on the last weekend of April, rather than the first weekend of May. This meant May started out slowly, but Deadpool 2 and Solo: A Star Wars Story did well enough to give 2018 a healthy lead over 2017. Looking forward, there are two potential monster hits this month, Incredibles 2 and Jurassic World: Fallen Kingdom, and another $100 million hit, Ocean’s 8. Last June, there were four $100 million hits, led by Wonder Woman, which pulled in over $400 million. I think 2018 and 2017 will be an even match at the top, so 2018 will have to rely on depth to improve upon its lead over 2017. More...

Hereditary Trailer

May 29th, 2018

Horror movie starring Toni Collette opens June 8 ... Full Movie Details. More...