cringe

“I'll see things about him in the news and think, That's f*****g cringe, I should probably post about this and denounce it, which I have done a few times,” Wilson said.

Even if the offense makes all of us cringe.

On one occasion he had recorded in documents that Rhianan expressed a wish to be deradicalised, describing her views as "cringe", but on another she felt she was "far too into this now" to change.

"If you thought Trump-Zelensky was cringe then wait until you hear me..." he quipped.

While the result is undoubtedly unnerving — since he has real power — there's also an element of cringe comedy to his yearning to be a supervillain.