PR

Politicians, lobbyists, billionaires and movie stars also treat it as a PR opportunity; if they get razzed, they can show us what good sports they are.

Plagued by the Internal Revenue Service, disgruntled neighbors and bad PR, Kilmer had to sell his ranch to pay back taxes and overdue child support.

When I spoke to a Black PR manager who used the same Black employees in publicity videos over and over again, she portrayed these exact feelings of guilt.

"I said no, we're not setting a precedent by which we become an extension of the Sussex PR machine," she said.

Oliver who runs his own PR firm, is working with the creators of a project to create a £4m gaming hub in Whitehaven aimed at boosting digital skills in the area.