🌺 カワイイ! 2001年 7月号
🌺 Cawaii! July 2001
Source: archive.org
Reblogged worldofgyaru
Reblogged 9758yame1i
Stonew November 2000
Reblogged gyarucatblog
In 1996, Shibuya 109 changed their marketing strategy to target a younger demographic, resulting in the building becoming a mecca for gal fashion. Ko-gals appeared with heavily tanned skin and became known as "ganguro gals," with their styles roughly classified into four groups: barbie, loco, hippy and sister. - Yusuke Arai, social anthropologist
Mike Nogami and Masami Takahashi, Shibuya 1999
Reblogged
🌺 カワイイ! 2001年 7月号
🌺 Cawaii! July 2001
Source: archive.org
Reblogged pink-bubblegyaru
