cohost had its fair share of problems and i could often find the community there a bit too tumblr-core fingerwaggy if you know what i mean. but the site's dead now so it's kind of a moot point. what i find myself reflecting on most these days are the positives.
first, no numbers. i think their no numbers policy was probably a bit over-aggressive, but it quelled some of the rat race popularity contest aspect of social media that often makes it so tedious. i liked their tag tracking system, their robust content warning options, and the absence of infinite scroll. what i miss most about cohost is that their text editor supported CSS, which led to people programming elaborate text effects and puzzles and games in-site that harkened back to the days of flash animations. there was something in this combination of elements that drew out a rebellious creativity in users.
cohost came at a time when social media was across the board feeling terrible (and it's only gotten worse hahaha), particularly as someone who makes shit that relies on you clicking links that take you away from the website or app. algorithms hate this and punish it. users also just seem kind of lazy and disinterested in using the internet so much as letting the internet happen to them passively. but when a post of mine went viral on cohost, people engaged with it. it wasn't just likes and shares, it was comments and additions. it felt like a place that (at its best) encouraged actual conversation and the development of new ideas among like-minded peers. when my posts did well and i included a donation link, people gave me money. it felt genuinely like a website that COULD support professional blog work in a way that was more customizable even than substack yet still RSS friendly, and the Following tab which let you easily see posts of specific users was a REVELATION, like a mini RSS reader within the website itself.
but the enterprise was unsustainable for various reasons (not all of them outside the dev crew's control) and the haters got what they wanted. now our big social media alternative is bluesky, a website that dares to ask the question "what if there was another twitter?" the answer is that it fucking sucks. i hate microblogs so much dude, why on EARTH are we still acting like these disambiguited 300-character-limit posts are the most preferable means of social communication online??? why would you set out to make a better twitter and then deliberately choose to replicate literally every aspect of the user experience that encouraged low-information high-drama conflict fabrication? WHY WOULD YOU MAKE A VERSION OF TWITTER WHERE YOU CAN EASILY LOOK UP THE ACCOUNT OF EVERYONE WHO HAS YOU BLOCKED AND IT'S SUPPOSED TO BE A FEATURE NOT A BUG???????? i just don't get it. i don't even get the optimism of the early adopters. i've seen people decry the post-election decay of the platform like "of course the cishets come in to ruin a community that was defined by trans & queer people" i'm sorry HELLO???????? from literally day zero bluesky was aiming to be a hands-off centrist IPO-friendly tech startup, there was never anything structurally embedded within the platform itself to keep this kind of decay from happening, you just happened to be on there when there were dramatically fewer users most of whom were curious tech enthusiasts. seriously, how have we not learned this lesson yet? you can't define a digital culture by the vibes of random user behavior! unless you have LAWS and GUIDELINES whereby you fucking BAN people for being shitheads, unless you enforce an actual code of conduct and punish bigoted speech and design a system that encourages constructive conversation, you are always always ALWAYS going to wind up at unhinged facebook boomer slop!
the death of cohost and the utterly predictable decay of bluesky are a big part of the reason why i've been posting so much more on tumblr. this is like the last bastion of anything even remotely resembling the old web, with its support of longposts and tagging and how easy it is to find random hobbyists doing cool shit you never knew existed before. like, yeah, you have to search that shit out and tailor your feed to not drive you crazy, but that's what i like about it!!! i am an adult with agency who understands that life is complicated and as such i expect to have to put some work into making my experience with a website positive! but in the hellworld of the iphone everything is walled garden apps for aggregating content where the content and its creators are structurally established as infinitely replaceable and uniquely worthless punching bags to be used and cast aside. everyone's given up on moderation and real jobs don't exist anymore especially if you happen to work in the "creative economy" IE are a writer or critic or artist or hobbyist of literally any kind. we've given up on expecting anything from the rich moneyboys who own and profit immensely off of the platforms whose value we literally create!!! especially now with the rise of "AI" grifters, whose work has ratcheted good old fashioned casual sexism and racism and homophobia up to levels not seen in such mainstream spaces since the early 2000s.
i like tumblr because i don't have to use a third party app to get & answer asks at length, and because it is a visual artist friendly platform where i won't be looked at funny for reblogging furry postmodernism or transgender homestuck OCs. it is a site that utterly lacks respectability and that's what makes it even remotely usuable. unfortunately it also sucks! partly it sucks because this place was ground zero for the rise of puritanical feminist-passing conservatism in leftist spaces, so it's like a hyperbolic time chamber for brain-melting life or death discourse about the most inconsequential bullshit you could ever imagine. but it also sucks because it's owned by a profit-motivated moneyboy who has consistently encouraged a culture of virulent transphobia and frequently bans trans women who call this out. so like, yeah, this place is cool compared to everywhere else, but it is exactly like everywhere else in that is also on a ticking clock to its own inevitable demise. the owners of this website will destroy everything that makes it interesting and will EAGERLY delete the nearly twenty years (!!!!!!) of posts it's accumulated the instant it will profit them to do so. this will be immensely unpopular and everyone will agree it's a tragedy and it won't matter. the culture and content of a social media platform is epiphenomenal to its rote economic valuation. i mean, obviously it isn't, zero of these massive tech companies would be what they are if so many people weren't so eager to give their time and labor away for free (and yes, writing a dumb dick joke on tumblr IS a form of labor in the same way that doing a captcha is labor, just because it's a miniscule contribution in an economy of scale doesn't mean you didn't contribute!), but once a tech company reaches a certain threshold its valuation ceases to be tethered to anything that actually exists in reality.
all of which is why i remember cohost with a heavy heart. yeah, it was imperfect. it was also independently owned, made with the explicit goal of creating a form of social media that actually tries not to give you a lifelong anxiety disorder so it can sell you homeopathic anti-anxiety sawdust suppositories. for the brief window of time when it was extant, i was genuinely hopeful for the future of being a creative on the internet. part of why i spend so much time on godfeels, a fucking homestuck fanfiction with no hope of turning a profit or establishing mainstream legitimacy, is that my readers actually ENGAGE with the material. what brought me back to using this website consistently was precisely the glut of godfeels-related questions i got, and the exciting conversations that resulted from my answers. meanwhile i put so many hours into my videos and even when they do well numerically, i barely see any actual engagement with the material. and that is a deliberate design choice on the part of youtube! that is the platform functioning as intended!! it sucks!!!
what the memory of cohost has instilled in me is a neverending distaste for the lazy unambitious also-rans that define the modern internet. i remember the possibility space of the early web and long for the expressiveness that even the most minor of utilities offered. we sacrificed that freedom for a convenience which was always the pretense for eventually charging us rent. i am thinking a lot these days about what a publicly funded government administrated social media utility would look like. what federal open source standards could look in an environment where the kinds of activities a digital ecosystem can encourage are strictly regulated against exploitation, bigotry, scams, and literal gambling. what if there was a unionized federal workforce devoted to the administration of internet moderation, which every website above a certain user threshold must legally take advantage of? i like to imagine a world where youtube isn't just nationalized but balkanized, where you have nested networks of youtubes administrated for different purposes by different agencies and organizations that operate on different paradigms of privacy and algorithmic interaction. imagine that your state, county, and/or city has its own branch of youtube meant to specifically highlight local work, while also remaining connected to a broader national network (oops i just reinvented federation lmao). imagine a world where server capacity is a publicly owned utility apportioned according to need and developed in collaboration with the communities of their construction rather than as a deliberate exploitation of them. our horizons for these kinds of things are just so, so small, our ability to imagine completely captured by capitalist realism, our willingness to demand services from our government simply obliterated by decades of cynical pro-austerity propaganda. i imagine proposing some of this stuff and people reacting like "well that's unrealistic" "that'll never happen" "they'd just use it for evil" and i am just SO! FUCKING! TIRED!!!!
like wow you're soooooo cool for being effectively two steps left of reagan, i bet you think prison abolition and free public housing are an impossible pipedream too huh? and exactly what has that attitude gotten you? what've you gained by being such a down to earth realist whose demands are limited by the scope of what seems immediately possible? has anything gotten better? have any of the things you thought were good stayed good? is your career more stable, your political position more safe, your desire to live and thrive greatly expanded? or do you spend every day in a cascading panopticon of stress and collapse, overwhelmed to the point of paralysis by the sheer magnitude of what it's cost us to abandon the future? you HAVE to dream. you HAVE to make unrealistic demands. the fucking conservatives have been making unrealistic demands forever and look, they're getting everything they want even though EVERYONE hates them for it! please i'm begging you to see and understand that what's feasible, what's reasonable, what's realistic, are literally irrelevant. these things only feel impossible because we choose to believe The Adults (and if you're younger than like 45, trust me, to the ruling class you are a child) whose bank accounts reflect just how profitable it is to convince us that they're impossible. all those billions of dollars these fuckers have didn't come from nowhere, it was stolen from all of us. there is no reason that money can't and shouldn't be seized and recirculated back into the economy, no reason it can't be used to fund a society that is actually social, where technological development is driven not by what's most likely to drive up profits next quarter but by what people need from technology in their daily lives.
uh so yeah basically that's my opinion of cohost lmao
