Part think-tank, part art collective, part hoax. Through independent research, mis/dis/information campaigns, and multimedia art installations, hoax theory strives to mimic the bards and shamans of antiquity as a conduit for New Truths™.To hoax theory, anonymity and plurality comes natural. Ipseity has gone the way of the auteur and, like a liquid crystal display (LCD), an insect hive, or a machine learning, the hoax theory contains multitudes.