What to boycott NOW to help stop Israel’s unfolding genocide of Palestinians in Gaza

We call on our supporters to strengthen our targeted boycott and divestment campaigns to maximize our impact!

BDS Movement

People of conscience around the world are rightfully shattered, enraged, and sometimes feeling powerless. Many feel compelled to boycott any and all products and services of companies tied in any way to Israel. The proliferation of extensive “boycott lists” on social media is an example of this. The question is how to make boycotts effective and actually have an impact in holding corporations accountable for their complicity in the suffering of Palestinians? The BDS movement uses the historically successful method of targeted boycotts inspired by the South African anti-apartheid movement, the US Civil Rights movement, the Indian anti-colonial struggle, among others worldwide. We must strategically focus on a relatively smaller number of carefully selected companies and products for maximum impact. Companies that play a clear and direct role in Israel’s crimes and where there is real potential for winning, as was the case with, among others, G4S, Veolia, Orange, Ben & Jerry’s and Pillsbury. Compelling such huge, complicit companies, through strategic and context-sensitive boycott and divestment campaigns, to end their complicity in Israeli apartheid and war crimes against Palestinians sends a very powerful message to hundreds of other complicit companies that “your time will come, so get out before it’s too late!” Many of the prohibitively long lists going viral on social media do the exact opposite of this strategic and impactful approach. They include hundreds of companies, many without credible evidence of their connection to Israel’s regime of oppression against Palestinians, making them ineffective. That being said, all peaceful popular efforts, including boycott and divestment, to hold all genuinely complicit corporations (and institutions) accountable for supporting Israel’s grave violations of Palestinian rights are justified and called for. It is perfectly legitimate, for instance, to boycott companies whose Israeli branch or franchise has supported Israel’s unfolding genocide in Gaza, some of which we mention below in the grassroots organic boycott targets section. Also, a company or product may make perfect sense as a boycott target in one context or city but not another. This context-sensitivity is a key principle of our movement. Regardless, we all have limited human capacity, so we’d better use it in the most effective way to achieve meaningful, sustainable results that can truly contribute to Palestinian liberation. We therefore call on our supporters to strengthen our targeted campaigns and boycott the complicit companies named on our website to maximize our collective impact. The following are the current top priority boycott targets of the global BDS movement.