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I think Vil's got one of those backstories and motives that's easy to misunderstand if skimmed. This can lead to misinterpretations where fans assume he's vain and only seeking to take Neige down for shallow attention. It's a lot more complex than that!

The first thing to note about Vil is that he is a child star. His father, Eric Venue, is also a very successful celebrity, but the public does not know about their familial relationship. Vil has worked very hard to achieve his level of stardom all on his own, without relying on nepotism or riding on the coattails of his father. However, that also means that Vil was under an intense amount of pressure and scrutiny since a young age, and that can really mess with one's self-perception.

Since the start of his career, Vil has only ever been casted in villain roles. His post-OB flashback shows Vil asking his dad "Why do I keep getting picked to play the bad guy? Do I really look that mean?"

And though his father reassures him and calls him cute and charming, the vast majority of other people Vil interacts with judge him and assign labels to him. Children Vil's age "hold [him] accountable for work(s) of fiction", equating him playing villainous roles on TV to him actually being a villainous person off-set.

Similar things occur in his professional life. Film crew members praise Neige for his friendliness and wholesome vibe, but also express that Vil is just too perfect and hard for audiences to relate to, so Vil apparently isn't suitable to play the hero.

So on one hand, you have Vil's peers, who assume that he must be an awful person, just like all the characters he plays. Then you have Vil's colleagues, who put him on a pedestal, calling him "special" but also saying he's not relatable. Both viewpoints isolate and dehumanize him. They indirectly tell Vil--a young, impressionable kid--that he's not capable of goodness or of being a normal person. You also have to keep in mind that because Vil always has eyes on him, he has to maintain a cool, mature, and perfectly curated public image. He has had to grow up extremely fast in order to handle himself in the entertainment industry. That's an INTENSE amount of pressure to be under. So how does Vil react to all this pressure? By pushing himself to work even harder to prove everyone wrong. "I would do anything to be beautiful. The most rigorous training. The most tedious hair and skin care regimens. I would shy away from none of it."

At this juncture, I'd like to point out a vital area where Vil's story and that of Snow White weave together. In Snow White, physical beauty is used as shorthand to indicate the goodness of a character. Snow White is pure, beautiful, and innocent because she has a good heart. The Evil Queen is more accurately depicted in her hag form because of how her jealousy twists her into something hideous. When Vil speaks of beauty, it's also in a similar context. He's using "beauty" as a metaphor for "goodness", hence why he fixates on Neige being the "fairest one of all". Neige is the one always playing the hero, and he is also the one the internet considers the most beautiful--so if Vil can become the most beautiful, then surely he, too, can be a hero.

If beauty = goodness, then the opposite is also true to book 5 Vil: ugliness = villainy. And if he is always assigned the villain again and again and again, then its telling Vil that he's “ugly”, that he is a bad person and can never be anything but that.

Not only that, but Vil's worries about permanently being labelled a villain relates back to how his peers and colleagues perceive him. "[...] villains never stay on stage for the whole play. Once their role is finished, all they do is watch from the shadows as the happy ending plays out. [...] All I want is to stay on stage until the end of the show." Vil wants what has always been denied to him: the ability to stand on stage and take a bow with the other actors, to be treated like a normal person that's a part of the group, to have that humanity handed back to him. Why should he be the only one languishing backstage while Neige and other heroes get to soak up that spotlight? He wants to be a part of it, too. He wants to be included.

Let's get back into book 5, present day, now. Vil spends much of this book driving his teammates VERY hard to achieve his vision. To this end, he is imposing harsh restrictions on them, such as new diets, new skincare, new practice routines, and more. This of course garners many protests, but Vil insists on having his way and admonishes those who complain. In these moments, Vil is very much acting like a "villain"--but to him, it's all worth it, because he wants to win against Neige fair and square, earning that victory through his own efforts. "[...] I have no interest in spells that fade when the clock chimes midnight. What I seek is genuine, authentic aesthetic perfection."

Recall that I said earlier that beauty is used as a shorthand for goodness. Because Vil is stating that he wants to win fairly, he is attempting to demonstrate his own beauty--his own goodness--in this bid to triumph over his rival.

But what ends up happening? Vil sees Neige's practice performance and realizes right away that NRC is destined to lose. He tries to take matters into his own hands by cursing a bottle of apple juice and offering it to Neige. While book 5 is vague about what the consequences of drinking that cursed juice would have been, book 7 implies the worst--that Vil had intended to kill Neige with it. Vil went against his own principles (which he stated earlier in book 5) and used a dirty tactic to get Neige out of his way. He can only win if he harms others in the process. I would argue that what triggers Vil to snap and OB isn't his failure to poison Neige (although that's certainly a part of it), but rather Vil realizing he just... proved what everyone has always said about him right. That he's rotten to the core (ie "ugly") and will never be anything else but a villain.

Vil fixates on the eyes of his teammates, perceiving them to be staring at him and judging the moral ugliness of his actions. Like in his childhood, he derives much of his image from public feedback--from the eyes on him. "Please. Don't look at me... Don't look at me with those eyes! Why? I wanted to be the fairest one of all, so why am I so... so... ugly? Ugly?! UGLY?!"

Kalim and Rook try to reassure Vil and remind him that Neige didn't get hurt, so it's okay. But Vil only gets more upset and continues to berate himself. "What does it matter who forgives me?! I can't... I can't forgive myself!" This makes sense for Vil, who is a character that has consistently held the people around him, as well as himself, to high standards. He has betrayed himself, and he is ashamed of how ugly his envy has made him.

After Vil's OB, Rook pretty succinctly states why Vil fails to be "beautiful": because he doesn't believe in himself. Throughout his entire life, Vil has been relying on the words of others to affirm his identity as someone "beautiful", as a "good" person. You can even argue that Vil being so strict with himself is to earn the approval of others, to be seen as the "most beautiful". But Vil never truly believed he was "beautiful" ("good"), and that lack of confidence is ironically what is keeping him from realizing his full potential. "Nobody should believe in your beauty more than you yourself [...] No amount of validation from the rest of the world will ever leave you fulfilled. Even if you wind up old, emaciated, grimy, and stooped over... If you were to truly believe that you are the fairest of all despite that, even the Magic Mirror of legend wouldn't contest your claim. The strength and pride to believe in yourself is what marks the true fairest one of all. Roi du Poison. Fair Vil. I implore you to believe in yourself more than anyone else. Beauty is always with you. At this exact moment, you are the fairest one of all."

In book 6, we get to see how far Vil's character has progressed. When Idia taunts Pomefiore, calling them "wannabe heroes", Vil responds with, "You know, I've always wanted to be cast as a hero, just once. But there are no heroes or villains here. This time I'll be the one who stays on stage till the very end!" He now disregards the notion of labels and is only committed to being the one that puts an end to Idia's machinations.

This point is even further driven home when we see old!Vil, the result of him diving into Tartarus to pull Idia out. Though his dorm members are shocked to see their glamourous leader in this state, Vil laughs it off and announces, without hesitation: "Even though I'm grimy, withered, and emaciated... At this exact moment, I am the fairest one of all." This parallels the words Rook imparted onto him at the end of book 5. ("Even if you wind up old, emaciated, grimy, and stooped over... [...] At this exact moment, you are the fairest one of all.")

It's a complete reversal of Vil OBing. Back in book 5, Vil went mad because he realized his jealous actions made him hideous (even if he still physically looks young and conventionally attractive). But now, in book 6, Vil is content in knowing that his heroic actions make him absolutely beautiful (even if he stands there, old and grey). It doesn't matter what he looks like on the outside, or what other people think of him--because Vil has learned to love himself and to stay true to his principles.

He is deserving of standing on that stage with everyone else. He is human, like everyone else. He’s not THE Vil Schoenheit anymore, he’s… just Vil. This also shows in vulnerable moments late game, like him squealing from excitement at the end of book 6 or screaming in fear in book 7. He still has the image of a celebrity to maintain, but he’s now allowing himself to be less of that “perfect” person, at least around his peers. I believe this is what Vil’s dream in book 7 reinforces. I won't get into the details of that dream, since I assume you've played it + it would just repeat what I've already gone over in this post. That’s honestly what most (if not all) of the book 7 dreams do, try to summarize their personal issues, how the dream attempts to placate them with convenient falsehoods, and then have the dreamers confront those falsehoods with what they’ve learned through their own arcs.