"Humanitarian aid is still needed in many areas to supplement work that is already being done. Now the drought has worsened significantly and we need more crisis relief," says Päivi Laurila, the FRC's Head of International Programmes.
So far the drive has collected 150,000 euros, with the aim of gathering 2-3 million euros this autumn.
FRC communications director Hannu-Pekka Laiho says the result is good for a two-week period, considering that much of the nation is on holiday.
He adds that some of the money raised during the Finnish Red Cross's annual Hunger Day event in mid-September will be added to the East African relief fund. The Foreign Ministry has also contributed to the fund.