The Ministry of Transport and Communications, the Finnish Communications Regulatory Authority, and various mobile operators teamed up to create the Don't Yell (Älä Kailota) etiquette campaign. The campaign, which commissioned the poll, is designed to encourage a more discreet use of mobiles in public.
The Finnish public's tolerance for loud mobile phone conversations has apparently dropped. A similar poll two years ago reported that only one in five people found the habit annoying.
Respondents who were highly educated or who lived in the capital city region were especially annoyed by loud and indelicate mobile conversations, while those under 24 years of age were the most tolerant.
Gallup's survey included only a 500-person sample, so while the results are not considered strictly accurate, they are a fair indication of a trend.