The new franchise is intended to complement Rovio's Angry Birds game, which has been downloaded more than a billion times.
Today the Angry Birds franchise includes everything from plush toys to apparel and accessories. Rovio is hoping that Amazing Alex will repeat the success of the Angry Birds blockbuster franchise.
Amazing Alex is based on intellectual property Rovio purchased from another game, Casey's Contraptions.
"Rovio is famous, so everyone is interested in their next game. The company has good marketing and networks, which will help make the new game famous," said KooPee Hiltunen, director of Finnish gaming centre Neogames.
Last year the Finnish game-maker had a turnover of 75 million euros.