Brand color theory

Colors, Logos, & Emotions

Color palettes can be daunting at first, but once you understand the purpose of the colors you choose, it gets a lot easier. When working with color, it’s all about context. That’s why we’ve created a step-by-step tutorial here to help you learn when to use certain colors and why it matters.

The world's top tech brands still use websites just like the rest of us. They’re all hosted on the World Wide Web, and that means they also need to represent their brand with a proper color scheme. Find out what makes a good color scheme work and how to choose one that will speak to your brand and align with the emotions you want your customers to feel in our latest article.

If you have any experience with graphic design, you would know that color psychology is used all the time for many different applications. Whether you're...