James Nicholls
Alcohol Research UK is an independent charity funding research that increases understanding of alcohol-related harm, promotes effective alcohol policy and develops knowledge about alcohol in society.
As Research Manager, I work with academics, policymakers, and practitioners to ensure Alcohol Research UK support and effectively disseminate the evidence-base on alcohol.
I can be contacted via email or on Twitter:
jamesnicholls@alcoholresearchuk.org
@jamesqnicholls
@AlcoResearchUK
Phone: 0207 821 7880
Address: Alcohol Research UK
4th Floor
Willow House
17-23 Willow Place
London
SW1P 1JH
As Research Manager, I work with academics, policymakers, and practitioners to ensure Alcohol Research UK support and effectively disseminate the evidence-base on alcohol.
I can be contacted via email or on Twitter:
jamesnicholls@alcoholresearchuk.org
@jamesqnicholls
@AlcoResearchUK
Phone: 0207 821 7880
Address: Alcohol Research UK
4th Floor
Willow House
17-23 Willow Place
London
SW1P 1JH
less
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Everyday, everywhere: alcohol marketing and social media – current trends""
Methods: Quantitative content analysis of seven daily newspapers and four television news programmes over two sample periods: 20 December 2008–2 January 2009 and 15–22 March 2009.
Findings: News reporting strongly emphasizes negative outcomes, especially violence, drink-driving and long-term health impacts – specifically liver disease. Reports of celebrity drinking are commonplace. Public health perspectives play a central role in the framing of alcohol-related stories. There is a clear gender divide: male drinking is associated with violence, while female drinking is associated with simply appearing drunk. Supermarkets are identified as a central cause of problem drinking, and cheap alcohol is seen as a greater threat than relaxed licensing laws.
Conclusions: Compared to previous studies, the ‘normalization’ of drinking in news reporting has declined. Public health advocates have successfully established themselves as key sources for alcohol stories. However, there remains no consensus on public health policy initiatives.